Understanding Usage Behavior of Different Mobile Application Categories Based on Personality Traits

2020 ◽  
Vol 32 (1) ◽  
pp. 66-80
Author(s):  
Farid Huseynov
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Mobile Application ◽  
Mobile Apps ◽  
Big Five Personality Traits ◽  
Big Five Personality ◽  
Actual Behavior ◽  
Usage Behavior ◽  
Personality Item ◽  
Application Developers

Abstract This study assessed the influence of personality traits on individuals’ mobile application usage behavior in different application categories. In the assessment of personality, this study used the well-known Big Five personality traits taxonomy. The Big Five personality traits were measured by using the Mini-International Personality Item Pool scale. Rather than using participants’ self-reports about their app usage behavior, this study utilized actual app usage data that were collected via app usage tracker installed in the participants’ mobile devices. Instead of focusing on a single category of app, this study assessed the participants’ actual behavior across 10 broad and distinct categories of apps. This study showed that personality traits do play an important role in usage behavior of different mobile application categories. Results of this research show that individuals who are extravert and open to experience are more likely to spend time using photography and video editing-related mobile apps. While emotionally stable individuals are less likely to access social networking apps, conscientious individuals tend to stay away from e-commerce-related apps. This research also found that agreeableness is negatively related with access and usage of health and lifestyle mobile apps as well as Internet searching and browsing apps. Application developers and marketers can use the findings of this research to increase users’ adoption and usage rate of their apps.

Big Five Personality Traits and Willingness to Communicate Among Foreign Language Learners in Turkey

2014 ◽  
Vol 42 (9) ◽  
pp. 1473-1482 ◽  
Author(s):  
Huseyin Oz
Keyword(s):  
Foreign Language ◽  
Personality Traits ◽  
Big Five ◽  
Big Five Personality Traits ◽  
Willingness To Communicate ◽  
Big Five Personality ◽  
State University ◽  
Foreign Language Learners ◽  
Five Factors ◽  
Personality Item

In this study I investigated the relationship between personality traits and willingness to communicate (WTC) in a second language (L2 WTC). Participants were 168 university students majoring in English as a foreign language at a major state university in Ankara, Turkey. Data were collected using the International Personality Item Pool and the Willingness to Communicate Scale. I found that 20% of participants had high L2 WTC, 66% moderate L2 WTC, and 14% low L2 WTC. The Big Five factors of extraversion, agreeableness, and openness to experience were significant in predicting and setting the psychological context for WTC in English. There was also a positive correlation between participants' academic achievement and L2 WTC. I concluded that the interaction of the Big Five personality traits may greatly contribute to the production and promotion of WTC in learning a second or foreign language.

Compulsive mobile application usage and technostress: the role of personality traits

2017 ◽  
Vol 41 (2) ◽  
pp. 272-295 ◽  
Author(s):  
Kuo-Lun Hsiao
Keyword(s):  
Locus Of Control ◽  
Personality Traits ◽  
Big Five ◽  
Mobile Application ◽  
Big Five Personality Traits ◽  
Big Five Personality ◽  
External Locus ◽  
Content Type ◽  
External Locus Of Control ◽  
Positive Direct

Purpose Compulsive usage of mobile applications may have a negative effect on people’s health and social interaction. Past studies have indicated that personality traits were related to compulsive usage of technologies, but most of them have explored the factors from the system and interface design perspectives, specifically. The purpose of this paper is to explore how the Big Five personality traits, materialism, and external locus of control affect compulsive mobile application usage, and examines how compulsive usage impacts technostress. Design/methodology/approach The present study proposes a framework based on Big Five personality traits and related literature. The author collected a total of 546 valid responses to the online survey, and the author examined the 18 proposed hypotheses using SmartPLS software. Findings The results show that neuroticism, extraversion, materialism, and external locus of control have significant effects on compulsive usage of mobile social applications. In addition, agreeableness, materialism, and external locus of control significantly influence compulsive usage of mobile game applications. Compulsive usage (of both mobile social apps and mobile games), materialism, and external locus of control all have a positive, direct impact on technostress. Practical implications This study offers mobile app design companies and educational institutions a understanding of the social problems caused by the misuse of mobile devices, helping them to prevent the increase of the negative influences of such misuse. Originality/value The primary value of this paper lies in providing a better understanding of the influence of personality traits on the compulsive use of mobile apps and technostress.

scholarly journals PENGARUH TRAIT KEPRIBADIAN BIG FIVE TERHADAP KEPERCAYAAN KONSUMEN UNTUK BERBELANJA PADA TOKO ONLINE

2013 ◽  
Vol 2 (2) ◽  
pp. 70
Author(s):  
Intan Pandina ◽  
Gumgum Gumelar
Keyword(s):  
Regression Analysis ◽  
Personality Traits ◽  
Big Five ◽  
Sampling Method ◽  
Big Five Personality Traits ◽  
Regression Equation ◽  
Big Five Personality ◽  
Item Pool ◽  
Personality Item ◽  
Positive Effect

Abstract This study aims to know the effect of big five personality traits against consumers trust for shopping in online shop. The research takes 120 subjects who ever did spending in online shop and domiciled in Jakarta. The methods was used in this research is quantitative approach with the regression analysis. The taking of sample in this study uses a nonprobability accidental sampling method. Instrument of this study consists of two scales, there are scale of consumers trust according to Mcknight, Kacmar, and Choudhury theory and scale of big five personality traits which had been adopted and modified from organization of International Personality Item Pool (IPIP) based on NEO-PI-R. The study result explains that there is significant effect between the big five personality traits against consumers trust for shopping in online shop. Regression equation obtained is Y = 38,315 + 0,044 X1 + 0,076 X2 + 0,406 X3 + 0,269 X4 + 0,067 X5, which means there is a positive effect between the big five personality traits against consumers trust for shopping in online shop with the value F = 4,618; p = 0,001 < 0.05 (significant). The amount of effect (Adjustment R Square) to the occurrence of the big five personality traits and consumers trust for shopping in online shop is 0,132 which means that the big five personality traits affect to consumers trust for shopping in online shop by 13,2% and the remaining 86,8% affected by another factors, outside of the big five personality traits. Keywords: Consumers Trust, Big Five Personality Traits, Online Shop.

Intelligence and Personality

2020 ◽  
Vol 41 (3) ◽  
pp. 124-132
Author(s):  
Marc-André Bédard ◽  
Yann Le Corff
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Real Life ◽  
Big Five Personality Traits ◽  
Original Study ◽  
Life Assessment ◽  
Big Five Personality ◽  
Verbal Intelligence ◽  
Nonverbal Intelligence ◽  
French Canadian

Abstract. This replication and extension of DeYoung, Quilty, Peterson, and Gray’s (2014) study aimed to assess the unique variance of each of the 10 aspects of the Big Five personality traits ( DeYoung, Quilty, & Peterson, 2007 ) associated with intelligence and its dimensions. Personality aspects and intelligence were assessed in a sample of French-Canadian adults from real-life assessment settings ( n = 213). Results showed that the Intellect aspect was independently associated with g, verbal, and nonverbal intelligence while its counterpart Openness was independently related to verbal intelligence only, thus replicating the results of the original study. Independent associations were also found between Withdrawal, Industriousness and Assertiveness aspects and verbal intelligence, as well as between Withdrawal and Politeness aspects and nonverbal intelligence. Possible explanations for these associations are discussed.

Personality of Clown Doctors

2016 ◽  
Vol 37 (1) ◽  
pp. 49-55 ◽  
Author(s):  
Alberto Dionigi
Keyword(s):  
General Population ◽  
Personality Traits ◽  
Big Five ◽  
Normal Population ◽  
Big Five Personality Traits ◽  
Published Data ◽  
Big Five Personality

Abstract. In recent years, both professional and volunteer clowns have become familiar in health settings. The clown represents a peculiar humorist’s character, strictly associated with the performer’s own personality. In this study, the Big Five personality traits (BFI) of 155 Italian clown doctors (130 volunteers and 25 professionals) were compared to published data for the normal population. This study highlighted specific differences between clown doctors and the general population: Clown doctors showed higher agreeableness, conscientiousness, openness, and extraversion, as well as lower neuroticism compared to other people. Moreover, specific differences emerged comparing volunteers and professionals: Professional clowns showed significantly lower in agreeableness compared to their unpaid colleagues. The results are also discussed with reference to previous studies conducted on groups of humorists. Clowns’ personalities showed some peculiarities that can help to explain the facility for their performances in the health setting and that are different than those of other groups of humorists.

Big Five Personality Traits, Jury Selection, and Case Outcomes

2006 ◽  
Author(s):  
Marcus T. Boccaccini ◽  
John Clark ◽  
Beth A. Caillouet ◽  
William Chaplin
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Big Five Personality Traits ◽  
Jury Selection ◽  
Big Five Personality
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