Marketing and the mass media: theory and myth

1994 ◽  
Vol 9 (2) ◽  
pp. 165-169 ◽  
Author(s):  
Keith Tones
Keyword(s):  
Mass Media ◽  
Media Theory ◽  
The Mass Media

scholarly journals The Affordances of the Information and Communication Universe, or Who is Behind the Mass Media

2021 ◽  
Vol 26 (1) ◽  
pp. 92-98
Author(s):  
Iosif M. Dzyaloshinsky
Keyword(s):  
Mass Media ◽  
Point Of View ◽  
Media Theory ◽  
Media System ◽  
Production And Consumption ◽  
Information And Communication ◽  
The Media ◽  
The Subject ◽  
The Mass Media ◽  
Pension Benefits

This article examines the specifics and perspectives of the information and communication universe theory for the analysis of the mass media. The aim is to explain the application of the concept of affordance in the context of media theory. The term was introduced by psychologist James J. Gibson to describe the specific inviting nature of objects and events, which, through affordances, suggest an algorithm for subsequent actions. From this point of view, the information and communication universe makes it possible to use it for some important purposes for the subjects of communication. However, the quality and options for implementing the possibilities of affordance depend on the goals, interests and skills of the subject who is trying to work with this affordance. To use an analogy, the same axe could invite some people to chop wood for an old lady, and others to use it as a weapon against her in order to seize her pension benefits. The thesis on the functional usefulness of the category information and communication universe for the analysis of processes in the media system is put forward. Traditional ideas about the specifics of the production and consumption of texts are corrected. The author analyzes the affordances of the Internet as a subsystem of the information and communication universe. It helps to explain the radical differences in the assessment of network digital technologies by representatives of different research schools. The article outlines further prospects for the identification and use of hidden affordances.

ANALISIS BERITA POLITIK PADA SURAT KABAR HARIAN (SKH) KEDAULATAN RAKYAT TENTANG PEMBERANTASAN KORUPSI DI ERA PEMERINTAHAN JOKOWI-JK

2019 ◽  
Vol 2 (2) ◽  
pp. 223-250
Author(s):  
Ririn Risnawati
Keyword(s):  
Social Context ◽  
Mass Media ◽  
Critical Discourse Analysis ◽  
Text Structure ◽  
The Political ◽  
Daily Newspaper ◽  
Political News ◽  
Local Mass ◽  
News Analysis ◽  
The Mass Media

This study examines the Political News Analysis of the Sovereignty of the People's Sovereignty on Eradicating Corruption as the Independence of the Mass Media in Proclaiming the Performance of the Jokowi-JK Government which focuses on 1 year of its administration (20 October 2014 October 20 2015). This research is based on two things, namely: first, how is the analysis of the political news regarding Corruption Eradication in the local mass media (Kedaulatan Rakyat) in reporting on the performance of the Jokowi-JK government; second, how the independence of the local mass media in reporting on the performance of the Jokowi-JK government in the area of ??corruption eradication. Media independence is seen from the method of Qualitative Approach with Critical Paradigm namely Critical Discourse Analysis; using Teun A. van Dijk's Model Analysis of text production involving aspects of cognition and social context.  The production of text in the political news regarding the Eradication of Corruption in Judging the Performance of the Jokowi-JK Government presented by the Kedaulatan Rakyat SKH is a strong text structure. The Kedaulatan Rakyat Daily Newspaper is able to provide detailed Semantic Structure and more coherent relationships between words / sentences. In addition, the Kedaulatan Rakyat Daily Newspaper minimizes graphics and metaphor as rhetorical elements so as to be able to present more real and factual news. starting from text, social cognition and social context. The news on SKH Kedaulatan Rakyat is able to present the factual news objectivity in accordance with the truth and relevance. Not only that, the objectivity of the news about justice is able to be fulfilled by the People's Sovereignty SKH by presenting balanced news and explaining it more neutral without the support of the mass media. Keywords: Political News, Independence, Mass Media, Eradication of Corruption

The De-legitimization of General Jaruzelski's Government by Official Mass Media

2020 ◽  
Vol 53 (2) ◽  
pp. 93-112
Author(s):  
Indira Dupuis
Keyword(s):  
Mass Media ◽  
Communist Party ◽  
Print Media ◽  
Initial Point ◽  
Political Transformation ◽  
Media Reporting ◽  
The Mass Media ◽  
The Government ◽  
Public Criticism

In this article, I present the results of an analysis of print media reporting on the spectacular trial in 1984 against the murderers of Jerzy Popiełuszko in communist Poland. The aim of my research is to show how the coverage contributed to the de-legitimization of the Communist Party despite the mass media system's tight structures of control. Because of mass media functionality, the coverage of this event contributed to political transformation not only by publicizing a hitherto tabooed topic but also by establishing an initial point for informed public criticism of the government.

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