scholarly journals Communication strategies and media discourses in the age of COVID-19: an urgent need for action

2020 ◽  
Author(s):  
Mélissa Généreux ◽  
Marc D David ◽  
Tracey O’Sullivan ◽  
Marie-Ève Carignan ◽  
Gabriel Blouin-Genest ◽  
...  
Keyword(s):  
Communication Strategies ◽  
Population Based ◽  
Communication Strategy ◽  
Future Research ◽  
Information Communication ◽  
Future Health ◽  
Socioeconomic Groups ◽  
International Collaborations ◽  
The Media ◽  
Media Discourses

Summary Identified in December 2019 in China, the coronavirus 2019 (COVID-19) has been declared a Public Health Emergency of International Concern (PHEIC). Pandemics share features that increase fear. While some fear can stimulate preventive health behaviors, extreme fear can lead to adverse psychological and behavioral response. The media play a major role shaping these responses. When dealing with a PHEIC, the authorities’ communication strategies are embedded in a multilevel governance and a highly hierarchal system, which adds another layer of complexity. Carrying out more ‘real-world research’ is crucial to generate evidence relating to the psychosocial and behavioral aspects involved during the COVID-19 pandemic and how it is shaped by authorities and media discourses. Interdisciplinary research and international collaborations could contribute to improve our understanding and management of risk information. Emerging from a socio-ecological perspective, future research must integrate multilevel analytical elements, to ensure triangulation of evidence and co-constructing robust recommendations. A mixed-method approach should be privileged to address these issues. At the micro-level, a population-based survey could be conducted in various jurisdictions to assess and compare psychosocial issues according to sociocultural groups. Then, a quantitative/qualitative discourse analysis of the media could be performed. Finally, a network analysis could allow assessing how official information flows and circulates across levels of governance. The COVID-19 represents an opportunity to evaluate the impacts of information/communication strategy and misinformation on various cultural and socioeconomic groups, providing important lessons that could be applied to future health emergencies and disasters.

scholarly journals Implementing Health Literacy Intelligence during COVI-19 outbreak

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
G Leiras ◽  
M Arriaga ◽  
R Gaspar ◽  
B Raposo ◽  
S Domingos
Keyword(s):  
Health Literacy ◽  
Risk Perception ◽  
Communication Strategies ◽  
Effective Communication ◽  
Individual Characteristics ◽  
Communication Strategy ◽  
Necessary Condition ◽  
Informed Decisions ◽  
Threat Level ◽  
The Media

Abstract Background During events that involve health risks, people may feel the need personal and social resources to cope with the demands posed by event. Depending on their individual characteristics, people may perceive their resources as sufficient or as insufficient to face the situation. Risk perception analysis was conducted in Portugal during the COVID-19 outbreak, to develop communication strategies, customized to the changing needs, helping people make informed decisions. Methods Citizens messages on social networks of 3 official information sources, and 8 media sources were analyzed between 26th January and 5th March 2020. A sample of comments to publications related to COVID-19 were analyzed in 4-days periods and categorized. A qualitative theory-driven thematic analysis was carried out based on two global categories: Demands and Resources. From this analysis, the threat level ratio (Demands/Resources) was calculated. Results A total of 8,251 comments were analysed in 10 periods of 4 days of data collection, from 26th January to 5th March. The threat level ratio increased during the first 15 days of analysis, having its maximum (6.80) in the period between the 7th and 14th of February, mostly associated with the perceived danger associated with the lack of airports arrivals control from China. After the announcement of the first confirmed case of COVID-19 in a Portuguese citizen outside Portugal, on 23rd February, the risk perception increased 1,4% compared to the previous period of analysis. On the contrary, after announcing the first confirmed case in Portugal, on the 1st March, the risk perception decreased 1,6%, which is inferred to be associated with a shift in the media discourse and to the use of humour. Conclusions Awareness of risks is a necessary condition for people to adhere to the necessary recommendations to mitigate the crisis. During an epidemic, an effective communication strategy can become an opportunity to promote health literacy. Key messages Risk perception is essential to define effective communication strategies to promote health literacy and best practices among targeted populations. effective communication strategies customized to people’s needs and priorities help people making informed decisions during a public health emergency.

scholarly journals Communication modes during romantic dissolution: The impact of attachment and intimacy on initiator breakup strategies

2020 ◽  
Vol 14 (2) ◽  
pp. 87-103
Author(s):  
William Hoffman
Keyword(s):  
Attachment Style ◽  
Adult Attachment ◽  
Romantic Relationship ◽  
Communication Strategies ◽  
Attachment Anxiety ◽  
Communication Strategy ◽  
Future Research ◽  
Emotional Intimacy ◽  
Pair Bonds ◽  
The Impact

A majority of romantic pair-bonds will not remain together. Surprisingly, however, less is known about relationship dissolution compared with other stages of romantic relationships, such as initiation and maintenance. The present study addresses this gap by investigating breakup initiators’ communication strategies as outcomes for the individual’s attachment style and the emotional intimacy of a recent terminated romantic relationship. Participants (N = 174) completed a series of empirically reliable and valid Likert-scale measures to assess both predictors: (a) adult attachment and (b) emotional intimacy. Emotional intimacy was a significant predictor of each of the four breakup communication strategies, and adult attachment style – particularly attachment anxiety - was significantly related to specific communication strategies, primarily those related to openness. This researcher concluded that emotional intimacy better predictors of breakup communication strategy compared with attachment style. Limitations and a general discussion or summary of findings are provided, followed by some suggestions for future research.

scholarly journals STRATEGI KOMUNIKASI DALAM SOSIALISASI PROGRAM JAMINAN KECELAKAAN KERJA DAN JAMINAN KEMATIAN DI PT. TASPEN (PERSERO) KANTOR CABANG CIREBON

Jurnal Signal ◽  
2018 ◽  
Vol 6 (2) ◽  
Author(s):  
Febian Alfarizi ◽  
Moh Sutarjo ◽  
Welly Wihayati
Keyword(s):  
Communication Strategies ◽  
Communication Strategy ◽  
Accident Insurance ◽  
Government Agencies ◽  
Work Related ◽  
Inhibiting Factors ◽  
Insurance Program ◽  
The Media ◽  
Descriptive Approach

ABSTRAK  Penelitian ini bertujuan untuk mengetahui: (1) Strategi komunikasi, (2) Faktor pendukung, dan (3) Faktor penghambat dalam sosialisasi Program Jaminan Kecelakaan Kerja (JKK) dan Jaminan Kematian (JKM) di PT. Taspen (Persero) Kantor Cabang Cirebon. Peneliti menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Adapun hasil penelitian menunjukkan bahwa: (1) Strategi komunikasi dalam mensosialisasikan program Jaminan Kecelakaan Kerja (JKK) dan Jaminan Kematian (JKM) dalam pelaksanaannya, instansi yang mengundang PT. Taspen (Persero) Kantor Cabang Cirebon untuk mengadakan sosialisasi. Kemudian Account Officer (AO) mengenali peserta yang akan mengikuti sosialisasi, setelah itu memilih media yang akan digunakan, menyusun materi yang akan disampaikan, dan peranan Account Officer (AO) selaku komunikator yang sudah memiliki kemampuan untuk melaksanakan sosialisasi tentang program Jaminan Kecelakaan Kerja (JKK) dan Jaminan Kematian (JKM), (2) Program ini mendapat dukungan dari pihak-pihak tertentu seperti instansi pemerintah, mitra bayar, sarana dan prasarana juga yang disediakan untuk mendukung program ini, (3) Strategi komunikasi yang dilakukan oleh PT. Taspen (Persero) Kantor Cabang Cirebon sejauh ini tidak menemui hambatan, hanya masalah pengaturan waktu dan situasi kondisi yang kurang kondusif. Kata kunci: Program Jaminan Kecelakaan Kerja, Program Jaminan Kematian, Sosialisasi,  Strategi Komunikasi. ABSTRACT This study aims to determine: (1) communication Strategies, (2) supporting Factors, and (3) inhibiting Factors in the socialization Program, Accident insurance (JKK) and Death benefits (JKM) at PT. Taspen (Persero) Branch Cirebon. Researchers using qualitative research methods with descriptive approach. The research results show that: (1) communication Strategy in socializing program, Accident insurance (JKK) and Death benefits (JKM) in practice, the agencies invite PT. Taspen (Persero) Branch Cirebon to conduct socialization. Then the Account Officer (AO) to recognize the participants who will attend the socialization, after that choose the media that will be used, preparing the material to be presented, and the role of the Account Officer (AO) as a communicator that already has the ability to carry out socialization about the program, Accident insurance (JKK) and Death benefits (JKM), (2) the Program has the support of certain parties such as government agencies, partners, pay, facilities and infrastructure are also provided to support the program, (3) communication Strategy conducted by PT. Taspen (Persero) Branch Cirebon thus far have not encountered obstacles, just a matter of setting the time and situation conditions that are less conducive. Keywords: Work-related Accident, the insurance Program, Socialization, Communication Strategy.

Supreme Audit Institutions and their communication strategies

2008 ◽  
Vol 74 (3) ◽  
pp. 435-461 ◽  
Author(s):  
Belén González ◽  
Antonio López ◽  
Roberto García
Keyword(s):  
European Union ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Communication Policy ◽  
The Public ◽  
Close Relationship ◽  
Recent Developments ◽  
The Media ◽  
Use Of Internet ◽  
The Impact

In the past, Supreme Audit Institutions (SAIs) rarely publicized their work. In the 1990s, a few began to publish booklets and brochures for popular consumption and to establish ties with the media. These days, SAIs are concerned about communication. A communication policy completes their cycle of accountability, justifies their existence, is an essential component of their independence and efficiency and brings about measures which assess the impact of their work.The aim of this article is to analyse the latest communication strategies developed by SAIs in order to publicize the results of their activity and to provide the public with an overall vision of what they do. The study, based on a questionnaire sent out to European Union SAIs, highlights the fact that these bodies undertake wide-ranging communication activities involving a close relationship with the media and the use of Internet websites. Points for practitioners This article explores the most recent developments in European Union SAI communication strategy. Based on survey research, the study concludes that SAIs maintain a close relationship with the media and have been able to take advantage of the opportunity offered by the Internet to publish their results and to provide users with an overview of their work. For SAIs, this analysis allows them to be graded in terms of their relationship with the media and how they use Internet websites. Hence it will be possible to establish criteria leading to improvements or maintenance of their relative situation.

scholarly journals Planning of marketing communication strategies by car dealerships

2016 ◽  
Vol 14 (4) ◽  
pp. 212-220
Author(s):  
Makgopa S. Sipho
Keyword(s):  
Environmental Factors ◽  
Motor Vehicle ◽  
Qualitative Content Analysis ◽  
Communication Strategies ◽  
Computer Software ◽  
Communication Strategy ◽  
Primary Data ◽  
Future Research ◽  
Research Approach ◽  
Marketing Communication

Effective marketing communication strategies and campaigns are of much importance in many organizations in informing, reminding and persuading current and potential customers to support the organization by buying organizations product offerings. Organizations in planning of marketing communication strategies and campaigns, organizations in theory need to conduct micro-environmental analysis determining organizations’ strengths and weakness. The purpose of this paper was to investigate the planning of marketing communication strategies and campaigns of car dealerships in practice with more emphasis on micro-environmental factors of consideration. In achieving the purpose of this paper, a qualitative research approach using semi-structured in-depth interviews with marketing personnel of different car dealerships in Gauteng Province, South Africa was followed. In this paper a qualitative content analysis was used to analyze primary data using Atlas ti version 7 computer software. The results revealed that there are key micro-environmental factors of consideration during the planning of marketing communication strategies and campaigns. Based on the results of this paper, the author provided recommendations to stakeholders in the motor vehicle industry, specifically, car dealerships and future research directions. Keywords: marketing communications, marketing communication objectives, marketing communication strategy, mediatypes, micro-environment. JEL Classification: M31

scholarly journals “Bitten by the entrepreneur bug” – critiquing discourses on women owner-managers/entrepreneurs in the Kenyan and Omani newspapers

2020 ◽  
Vol 35 (6) ◽  
pp. 529-551
Author(s):  
Beldina Owalla ◽  
Aziza Al Ghafri
Keyword(s):  
Critical Discourse Analysis ◽  
Gender Stereotypes ◽  
Active Role ◽  
Future Research ◽  
Content Type ◽  
Mainstream Media ◽  
Social Legitimacy ◽  
Managerial Roles ◽  
The Media ◽  
Media Discourses

Purpose This paper aims to critically analyze media discourses on women owner-managers/entrepreneurs (OMEs) in the Kenyan and Omani newspapers. Design/methodology/approach A critical discourse analysis is carried out on a total of 408 online media articles (174 articles from Omani newspapers and 234 articles from Kenyan newspapers) on women OMEs over the period 2010-2018. Articles are also classified based on their framing of women’s entrepreneurship. Findings Five main categories of media discourses are identified, i.e. discourses on government/institutional initiatives; women OMEs’ dependency; women OMEs’ femininity; women OMEs’ societal impact; and normalization of women OMEs. These gendered media discourses and underlying assumptions further perpetuate women OMEs’ subordinate position in society, weaken their social legitimacy and trivialize their roles as managers and leaders in society. Research limitations/implications The analysis was limited to online articles published in mainstream media. Future research could focus on offline print media from smaller media distributors or other distribution channels. Practical implications Policymakers and media houses need to pay greater attention to the subtle mechanisms reproducing gender stereotypes. Women OMEs should also take a more active role in constructing their identity in the media. Originality/value This paper highlights the underlying assumptions of media discourses regarding women’s empowerment that negatively impacts their social legitimacy. This paper also draws attention to media’s role in the trivialization of women OMEs’ leadership and managerial roles and subsequent marginalization of their social status.

scholarly journals An Analysis on Communication strategies Employed by Indonesian English as Foreign Language Adult Students

2018 ◽  
Vol 42 ◽  
pp. 00025
Author(s):  
Mohamed Nizar ◽  
Putu Kerti Nitiasih ◽  
Wayan Suarnajaya
Keyword(s):  
Foreign Language ◽  
Adult Students ◽  
English Language ◽  
Communication Strategies ◽  
Private University ◽  
English Language Teaching ◽  
Communication Strategy ◽  
Future Research ◽  
English Teacher ◽  
English As Foreign Language

As an EFL country, English Language Teaching (ELT) in Indonesia should be more focused on developing students’ strategy, particularly communication strategy (CS). The reason is because these students are triggered by instrumental motivation in learning English. However, awareness toward CS should also be possessed by teachers so they can develop students’ CS through certain way. Unfortunately, it is rarely found English teacher who is aware about this notion. Thus, this study was conducted to provide data about initial CS of adult students in private university in Bali. According to experts, this age level has already got fully developed cognitive and linguistic capabilities. Thus, they are considered to be able to employ and use CS well. Through this study it is found that they possess 20 initial CSs out of 38 CSs from the referred taxonomy. The findings of this study could be beneficial for the development and novelty of future research concerning with CS and to enhance teachers’ awareness toward CS, particularly the ones who establish private course offering intensive speaking program as well as for the lecturers in the concerned university.

Using Binding Communication to Promote Conservation Among Hotel Guests

2015 ◽  
Vol 74 (3) ◽  
pp. 169-175 ◽  
Author(s):  
Lohyd Terrier ◽  
Benedicte Marfaing
Keyword(s):  
Low Cost ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Communication Model ◽  
Classical Communication ◽  
Persuasive Message ◽  
Sustainable Behavior ◽  
And Behavior ◽  
Attitudes And Behavior

This research applies the binding communication model to the sustainable communication strategies implemented in most hotels. The binding communication model links a persuasive message with the implementation of a low-cost commitment to strengthen the link between the attitudes and behavior of those receiving the message. We compared the effectiveness of a classical communication strategy (n = 86) with that of a binding communication strategy (n = 101) to encourage guests to choose sustainable behavior. Our results show that using the binding communication strategy generates significantly more sustainable behavior in guests than using the classical communication strategy. We discuss our results and suggest future avenues of research.

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

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