Beyond “Commercial Realism”: Extending Goffman’s Gender Display Framework to Networked Media Contexts

2020 ◽  
Author(s):  
Chelsea P Butkowski
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Gender Stereotyping ◽  
Feminist Studies ◽  
Media Research ◽  
Commercial Imagery ◽  
Gender Display

Abstract Erving Goffman’s gender display framework is a typology of nonverbal posing codes that connote the subordination of women in commercial imagery and a prominent tool for assessing visualizations of gender stereotyping in mass media. Researchers have recently begun to apply the advertisement-based framework to a new context: user-generated social media photos. Despite findings that gender display appears prevalent in such images, deeper critical examinations of how the framework changes when applied across media contexts have not been meaningfully undertaken. Drawing from the interplay of Goffman’s concepts of hyper-ritualization and commercial realism, I argue that the manifestations and interpretive implications of gender display are contingent upon the standard of realism at play, proposing a standard of networked realism that differently modulates gender display in user-generated photography. Ultimately, I suggest that gender display must be more thoroughly contextualized in networked media research and provide a groundwork for future feminist studies of visual gender stereotyping.

How Social Media Impacts Mass Media News Viewership in the Stock Market

2019 ◽  
Author(s):  
Jie Ren ◽  
Hang Dong ◽  
Gaurav Sabnis ◽  
Jeffrey V. Nickerson
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Stock Market

scholarly journals ‘I feel the irritation and frustration all over the body’ Affective ambiguities in networked parenting culture

2021 ◽  
pp. 136787792110035
Author(s):  
Mari Lehto ◽  
Susanna Paasonen
Keyword(s):  
Social Media ◽  
Media Use ◽  
Research Data ◽  
The Body ◽  
Social Media Use ◽  
Working Through ◽  
Media Research ◽  
Social Media Research ◽  
Study Participants

This article investigates the affective power of social media by analysing everyday encounters with parenting content among mothers. Drawing on data composed of diaries of social media use and follow-up interviews with six women, we ask how our study participants make sense of their experiences of parenting content and the affective intensities connected to it. Despite the negativity involved in reading and participating in parenting discussions, the participants find themselves wanting to maintain the very connections that irritate them, or even evoke a sense of failure, as these also yield pleasure, joy and recognition. We suggest that the ambiguities addressed in our research data speak of something broader than the specific experiences of the women in question. We argue that they point to the necessity of focusing on, and working through affective ambiguity in social media research in order to gain fuller understanding the complex appeal of platforms and exchanges.

scholarly journals What people study when they study Tumblr

2017 ◽  
Vol 73 (3) ◽  
pp. 528-554 ◽  
Author(s):  
Rose Attu ◽  
Melissa Terras
Keyword(s):  
Social Media ◽  
Research Papers ◽  
Content Type ◽  
Long Form ◽  
Media Research ◽  
Access To Data ◽  
Social Networking Website ◽  
Conference Papers ◽  
Published Research ◽  
Practical Implications

Purpose Since its launch in 2007, research has been carried out on the popular social networking website Tumblr. The purpose of this paper is to identify published Tumblr-based research, classify it to understand approaches and methods, and provide methodological recommendations for others. Design/methodology/approach Research regarding Tumblr was identified. Following a review of the literature, a classification scheme was adapted and applied, to understand research focus. Papers were quantitatively classified using open coded content analysis of method, subject, approach, and topic. Findings The majority of published work relating to Tumblr concentrates on conceptual issues, followed by aspects of the messages sent. This has evolved over time. Perceived benefits are the platform’s long-form text posts, ability to track tags, and the multimodal nature of the platform. Severe research limitations are caused by the lack of demographic, geo-spatial, and temporal metadata attached to individual posts, the limited Advanced Programming Interface, restricted access to data, and the large amounts of ephemeral posts on the site. Research limitations/implications This study focusses on Tumblr: the applicability of the approach to other media is not considered. The authors focus on published research and conference papers: there will be book content which was not found using the method. Tumblr as a platform has falling user numbers which may be of concern to researchers. Practical implications The authors identify practical barriers to research on the Tumblr platform including lack of metadata and access to big data, explaining why Tumblr is not as popular as Twitter in academic studies. Social implications This paper highlights the breadth of topics covered by social media researchers, which allows us to understand popular online platforms. Originality/value There has not yet been an overarching study to look at the methods and purpose of those who study Tumblr. The authors identify Tumblr-related research papers from the first appearing in 2011 July until 2015 July. The classification derived here provides a framework that can be used to analyse social media research, and in which to position Tumblr-related work, with recommendations on benefits and limitations of the platform for researchers.

FACTS, MYTHS AND INFODEMICS IN COVID-19 IN HEALTH CARE WORKERS AND GENERAL POPULATION: AN OBSERVATIONAL STUDY.

2021 ◽  
pp. 49-52
Author(s):  
Shrivastava P ◽  
Verma S ◽  
Khushboo Khushboo ◽  
Bhattacharya P K
Keyword(s):  
Health Care ◽  
Social Media ◽  
General Population ◽  
Mass Media ◽  
Observational Study ◽  
Health Care Workers ◽  
The Public ◽  
Care Workers ◽  
Health Related

Despite the ubiquity of health-related communications via social media, no consensus has emerged what information should be conveyed and how it should be conveyed to avoid creating panic among general population. With lockdowns social media, mass media became as a habit by people for news, information regarding COVID-19 and it is practiced even after lockdown. During the COVID-19 pandemic, mass media, social media and local news has become as the source of a toxic “infodemic” source for public. It contained both solicited and unsolicited advice. No conceptual model exists for examining the roles of media. It is important to rst assess the important mis-information, role of infodemics and prevalent casualness among the public regarding the COVID-19. Till mass vaccination is not commenced it is prudent to emphasize guidelines and practices as per COVID guidelines like social distancing, wearing mask, hand hygiene

MEDIA FAKES IN THE INFORMATION SPACE OF THE CORONAVIRUS PANDEMIC

2021 ◽  
pp. 67-74
Author(s):  
A.G. Gurochkina ◽  
◽  
D.A. Makurova ◽  
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Information Space ◽  
Fake News ◽  
Media Communication ◽  
Information Distortion ◽  
The Third ◽  
Mechanisms Of Formation

The paper explores the grave issue for modern-day research of mass media communication - fake news. The study aims at identifying cognitive bases and mechanisms of formation of media fakes about coronavirus. The first part of the article defines fake news and delineates salient characteristics of fake news. The second part of the article reveals some common semantic macrostructures of media fakes about the virus based on the analysis of social media posts and news articles. The third part of the article presents and describes the key strategies and tactics of manipulation and information distortion typical of fake news about the virus. The analysis reveals essential cognitive and pragmalinguistic components of coronavirus media fakes. The results of the undertaken research are relevant to further exploring other features of fake news and can be implemented as a guide for identifying fake news in order to reduce the mass addressee’s susceptibility to fakes.

scholarly journals Is It Time to Re-Evaluate the Ethics Governance of Social Media Research?

2018 ◽  
Vol 13 (4) ◽  
pp. 452-454 ◽  
Author(s):  
G. Samuel ◽  
W. Ahmed ◽  
H. Kara ◽  
C. Jessop ◽  
S. Quinton ◽  
...  
Keyword(s):  
Social Media ◽  
Research Ethics ◽  
Ethical Issues ◽  
Real Life ◽  
Ethics Committees ◽  
Research Ethics Committees ◽  
Media Ethics ◽  
Research Institution ◽  
Media Research ◽  
Social Media Research

This article reports on a U.K. workshop on social media research ethics held in May 2018. There were 10 expert speakers and an audience of researchers, research ethics committee members, and research institution representatives. Participants reviewed the current state of social media ethics, discussing well-rehearsed questions such as what needs consent in social media research, and how the public/private divide differs between virtual and real-life environments. The lack of answers to such questions was noted, along with the difficulties posed for ethical governance structures in general and the work of research ethics committees in particular. Discussions of these issues enabled the creation of two recommendations. The first is for research ethics committees and journal editors to add the category of ‘data subject research’ to the existing categories of ‘text research’ and ‘human subject research’. This would reflect the fact that social media research does not fall into either of the existing categories and so needs a category of its own. The second is that ethical issues should be considered at all stages of social media research, up to and including aftercare. This acknowledges that social media research throws up a large number of ethical issues throughout the process which, under current arrangements for ethical research governance, risks remaining unaddressed.

scholarly journals Navigating Big Data dilemmas: Feminist holistic reflexivity in social media research

2018 ◽  
Vol 5 (2) ◽  
pp. 205395171880773 ◽  
Author(s):  
Cheryl Cooky ◽  
Jasmine R Linabary ◽  
Danielle J Corple
Keyword(s):  
Social Media ◽  
Big Data ◽  
Institutional Review Boards ◽  
Social Media Data ◽  
Institutional Review ◽  
Slow Adaptation ◽  
Private Research ◽  
Media Research ◽  
Social Media Research ◽  
Media Data

Social media offers an attractive site for Big Data research. Access to big social media data, however, is controlled by companies that privilege corporate, governmental, and private research firms. Additionally, Institutional Review Boards’ regulative practices and slow adaptation to emerging ethical dilemmas in online contexts creates challenges for Big Data researchers. We examine these challenges in the context of a feminist qualitative Big Data analysis of the hashtag event #WhyIStayed. We argue power, context, and subjugated knowledges must each be central considerations in conducting Big Data social media research. In doing so, this paper offers a feminist practice of holistic reflexivity in order to help social media researchers navigate and negotiate this terrain.

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