scholarly journals Going Viral: The 3 Rs of Social Media Messaging during Public Health Emergencies

2020 ◽  
Author(s):  
Bhavini Patel Murthy ◽  
Tanya Telfair LeBlanc ◽  
Sara J. Vagi ◽  
Rachel Nonkin Avchen
Keyword(s):  
Public Health ◽  
Social Media ◽  
Public Health Emergencies ◽  
Media Messaging

Preparedness 3.0: Addressing the Future

2015 ◽  
Vol 9 (6) ◽  
pp. 728-729 ◽  
Author(s):  
Georges C. Benjamin
Keyword(s):  
Public Health ◽  
Climate Change ◽  
Social Media ◽  
Infectious Diseases ◽  
Extreme Weather ◽  
Common Occurrence ◽  
Public Health Preparedness ◽  
Public Health Emergencies ◽  
State Sponsorship ◽  
The Future

ABSTRACTThe last 14 years has taught us that that we are facing a new reality; a reality in which public health emergencies are a common occurrence. Today, we live in a world with dangerous people without state sponsorship who are an enormous threat to our safety; one where emerging and reemerging infectious diseases are waiting to break out; a world where the benefits of globalization in trade, transportation, and social media brings threats to our communities faster and with a greater risk than ever before. Even climate change has entered into the preparedness equation, bringing with it the forces of nature in the form of extreme weather and its complications. (Disaster Med Public Health Preparedness. 2015;9:728–729)

London faces pressure to bolster virus communication

2020 ◽  
Keyword(s):  
Public Health ◽  
Social Media ◽  
Public Support ◽  
Contributory Factor ◽  
Content Type ◽  
The Public ◽  
General Lack ◽  
Public Health Emergencies ◽  
Public Health Messages ◽  
Mixed Messages

Subject UK COVID-19 communication. Significance Communication is critically important during public health emergencies. The United Kingdom’s communications have contained mixed messages and a general lack of transparency. Several decisions with strong scientific grounding have not been adequately explained, resulting in many government achievements being undermined or overlooked. This is also a major contributory factor in the government’s eroding public support. Impacts The content and delivery of future addresses will determine how closely the public adheres to changes in guidance. The speed at which sectors of the economy can re-open is heavily dependent on the success of the communications strategy. The ongoing infodemic being played out on social media will continue to hamper the communication of public health messages.

scholarly journals Public Voice via Social Media: Role in Cooperative Governance during Public Health Emergency

2020 ◽  
Vol 17 (18) ◽  
pp. 6840 ◽  
Author(s):  
Yang Yang ◽  
Yingying Su
Keyword(s):  
Public Health ◽  
Social Media ◽  
Product Innovation ◽  
Social Issues ◽  
Voice Behavior ◽  
The Public ◽  
Public Health Emergencies ◽  
Policy Evolution ◽  
Public Voice ◽  
Cooperative Governance

With the development of the Internet, social networking sites have empowered the public to directly express their views about social issues and hence contribute to social change. As a new type of voice behavior, public voice on social media has aroused wide concern among scholars. However, why public voice is expressed and how it influences social development and betterment in times of public health emergencies remains unstudied. A key point is whether governments can take effective countermeasures when faced with public health emergencies. In such situation, public voice is of great significance in the formulation and implementation of coping policies. This qualitive study uses China’s Health Code policy under COVID-19 to explore why the public performs voice behavior on social media and how this influences policy evolution and product innovation through cooperative governance. A stimulus-cognition-emotion-behavior model is established to explain public voice, indicating that it is influenced by cognitive processes and public emotions under policy stimulus. What is more, as a form of public participation in cooperative governance, public voice plays a significant role in promoting policy evolution and product innovation, and represents a useful form of cooperation with governments and enterprises to jointly maintain social stability under public health emergencies

scholarly journals Health Pandemic and Social Media: A Content Analysis of COVID-Related Posts on a Telegram Channel With More Than One Million Subscribers

2021 ◽  
Author(s):  
Simin Mehdipour ◽  
Nazanin Jannati ◽  
Mozhgan Negarestani ◽  
Saber Amirzadeh ◽  
Sareh Keshvardoost ◽  
...  
Keyword(s):  
Public Health ◽  
Social Media ◽  
Content Analysis ◽  
Health Information ◽  
Health Organizations ◽  
Public Health Emergencies

Background: Mobile-based social media play an important role in the dissemination of information during public health emergencies. Objectives: This study aimed to analyze the contents and trends of public messages posted on Telegram during Coronavirus Disease 2019 (COVID-19) pandemic. Methods: A content analysis of the 1781 messages, posted in a public Telegram channel with more than one million subscribers performed over 9-weeks. The messages were categorized into seven categories. Results: In total, 39% (n=703) of all messages were related to COVID-19. With the official confirmation of the case of COVID-19 in Iran, the number of COVID-related massages started to rise. Overall, the most frequent messages were of joke and humor (n=292, 41.5%), followed by educational messages (n=140, 19.9%). Conclusion: Our study showed that the most popular messages during first weeks of COVID pandemic were satirical, indicating that people may not had taken the risks of this pandemic seriously. It is crucial for health organizations to develop strategies for dissemination of reliable health information through social media.

scholarly journals COVID-19–Related Rumor Content, Transmission, and Clarification Strategies in China: Descriptive Study (Preprint)

2021 ◽  
Author(s):  
Peishan Ning ◽  
Peixia Cheng ◽  
Jie Li ◽  
Ming Zheng ◽  
David C Schwebel ◽  
...  
Keyword(s):  
Public Health ◽  
Social Media ◽  
Negative Impact ◽  
Popular Science ◽  
The Novel ◽  
Public Health Emergencies ◽  
Medical Supplies ◽  
Health Authorities ◽  
Media Reports ◽  
Novel Coronavirus

BACKGROUND Given the permeation of social media throughout society, rumors spread faster than ever before, which significantly complicates government responses to public health emergencies such as the COVID-19 pandemic. OBJECTIVE We aimed to examine the characteristics and propagation of rumors during the early months of the COVID-19 pandemic in China and evaluated the effectiveness of health authorities’ release of correction announcements. METHODS We retrieved rumors widely circulating on social media in China during the early stages of the COVID-19 pandemic and assessed the effectiveness of official government clarifications and popular science articles refuting those rumors. RESULTS We show that the number of rumors related to the COVID-19 pandemic fluctuated widely in China between December 1, 2019 and April 15, 2020. Rumors mainly occurred in 3 provinces: Hubei, Zhejiang, and Guangxi. Personal social media accounts constituted the major source of media reports of the 4 most widely distributed rumors (the novel coronavirus can be prevented with “Shuanghuanglian”: 7648/10,664, 71.7%; the novel coronavirus is the SARS coronavirus: 14,696/15,902, 92.4%; medical supplies intended for assisting Hubei were detained by the local government: 3911/3943, 99.2%; asymptomatically infected persons were regarded as diagnosed COVID-19 patients with symptoms in official counts: 322/323, 99.7%). The number of rumors circulating was positively associated with the severity of the COVID-19 epidemic (ρ=0.88, 95% CI 0.81-0.93). The release of correction articles was associated with a substantial decrease in the proportion of rumor reports compared to accurate reports. The proportions of negative sentiments appearing among comments by citizens in response to media articles disseminating rumors and disseminating correct information differ insignificantly (both correct reports: χ<sub>1</sub><sup>2</sup>=0.315, <i>P</i>=.58; both rumors: χ<sub>1</sub><sup>2</sup>=0.025, <i>P</i>=.88; first rumor and last correct report: χ<sub>1</sub><sup>2</sup>=1.287, <i>P</i>=.26; first correct report and last rumor: χ<sub>1</sub><sup>2</sup>=0.033, <i>P</i>=.86). CONCLUSIONS Our results highlight the importance and urgency of monitoring and correcting false or misleading reports on websites and personal social media accounts. The circulation of rumors can influence public health, and government bodies should establish guidelines to monitor and mitigate the negative impact of such rumors.

scholarly journals PUBLIC REACTION TO COVID-19 ON TWITTER: A THEMATIC ANALYSIS

2020 ◽  
pp. 349-358
Author(s):  
Akif Mustafa ◽  
Imaduddin Ansari ◽  
Subham Kumar Mohanta ◽  
Shalem Balla
Keyword(s):  
Public Health ◽  
Social Media ◽  
Thematic Analysis ◽  
Public Attention ◽  
The Public ◽  
Emergency Situations ◽  
Public Health Emergencies ◽  
Health Authorities ◽  
Social Media Platforms ◽  
Public Reaction

Emergency situations typically lead to a plethora of public attention on social media platforms like ‘Twitter’. Twitter provides a unique opportunity for public health researchers to analyze untampered information shared during a disease outbreak. Considering the ongoing public health emergency, we conducted a study investigating the public reaction to COVID-19 pandemic around the world using in-depth thematic analysis of Twitter data. A dataset of 212846 tweets was retrieved over a period of seven days (from April 13, 2020, to April 19, 2020) via Twitter Application Programme Interface (API). The following five keywords were used to collect the tweets: “coronavirus”, “covid-19”, “corona”, “covid”, “covid19”. After data filtering and cleaning 6348 tweets were randomly selected for in-depth thematic analysis. Thematic analysis was done manually using a two-level coding guide. A total of six main themes emerged from the analysis: ‘sentiments and feelings’, ‘Information’, ‘General Discussion’, ‘Politics’, ‘Food’, and ‘Sarcasm or humor’. The aforementioned themes were divided into 26 sub-themes. The results of the thematic analysis show that 30.1% of the tweets were regarding ‘sentiments and feelings’, 15.6% were regarding ‘politics’, and 6.5% were related to ‘sarcasm or humor’. The present study is the first study that has analyzed the public response to COVID-19 on Twitter. The study demonstrates that social media platforms (like Twitter) can be used to conduct infodemiological studies related to public health emergencies like the COVID-19 pandemic. We believe that the results of this study will be of potential interest to policymakers, health authorities, stakeholders, and public health and social science researchers. KEYWORDS:COVID-19, Twitter, Social Media, Coronavirus, Lockdown, Pandemic

scholarly journals Spreading (dis)trust in Fiji? Exploring COVID-19 misinformation on Facebook forums

2021 ◽  
Vol 27 (1and2) ◽  
pp. 63-84
Author(s):  
Romitesh Kant ◽  
Rufino Varea
Keyword(s):  
Public Health ◽  
Social Media ◽  
News Media ◽  
Communication Systems ◽  
Disease Outbreaks ◽  
Infectious Disease Outbreaks ◽  
Public Health Emergencies ◽  
Lack Of Information ◽  
Social Media Platforms ◽  
The Impact

The COVID-19 pandemic has caused significant challenges for the health system across the globe and fueled the surge of numerous rumours, hoaxes, and misinformation regarding outcomes, prevention and cure of the virus.  The COVID-19 pandemic has also had severe political, economic and societal effects and affected media and communication systems in unprecedented ways. While traditional journalism has tried to adapt to the rapidly evolving situation, alternative news media on the internet have given the events an ideological spin. These voices have been criticised for furthering societal confusion and spreading potentially dangerous ‘fake news’ or conspiracy theories via social media and other online channels. The impact of the disease and the lack of information associated with it have allowed medical misinformation to rapidly surface and propagate on various social media platforms. Previous studies have highlighted a similar trend during recent public health emergencies, mainly the Ebola and Zika outbreaks. Such a phenomenon is alarming on both individual and public health levels to the extent that governments are realising the gravity and attempting to limit its effects. This article offers a unique perspective because it provides data-driven qualitative insights into Fijian Facebook posts related to infectious disease outbreaks. This study aims to understand public views and opinions on Fijian social media during the height of the pandemic in 2020 and to outline potential implications for health information.

scholarly journals Employing Media Messaging Strategies to Respond to COVID-19 Misinformation

2021 ◽  
Vol 2 (2) ◽  
Author(s):  
Rachel Field ◽  
Gul Saeed ◽  
Mariana Villada Rivera ◽  
Sabrina Campanella ◽  
Lauren Tailor
Keyword(s):  
Public Health ◽  
Social Media ◽  
Public Awareness ◽  
Primary Source ◽  
World Health ◽  
Wide Audience ◽  
University Of Toronto ◽  
Public Health Information ◽  
Media Messaging ◽  
Health Organization

Introduction: The COVID-19 pandemic has revealed critical gaps in the public’s knowledge of infectious diseases. Experts, including the World Health Organization, acknowledge that an “infodemic” of misinformation is spreading at the same time as the pandemic. Furthermore, 13% of Canadians age 50 and younger reported using social media as their primary source of information about COVID-19. Thus, in January 2020, the Infectious Disease Working Group (IDWG) was formed by a group of students at the Dalla Lana School of Public Health, University of Toronto. The IDWG’s Media Messaging Team (MMT) uses Knowledge Translation (KT) strategies to increase access to evidence-based information related to public health and COVID-19. Specifically, MMT uses virtual platforms, including Twitter and Instagram (@infectious_info), to disseminate information to a wide audience. Objectives: The MMT aims to produce content to dispel pervasive and harmful myths about COVID-19, raise public awareness, and advocate for health equity. Methods: The team creates 2-4 pieces of original content per week on topics such as Ontario Government legislation updates, myth-busting series, and “Wednesday Series” (summaries of novel research findings). The IDWG employs an equity lens to ensure that the content takes into account the experiences and needs of diverse groups, and that graphics are representative of a diverse audience. Health communication strategies are used to promote audience engagement through compelling and bold content design. Results: The Instagram account has over 4,400 followers, with some posts surpassing 50,000 views. Qualitative feedback from social media followers indicates that this project is addressing an emerging gap in knowledge resulting from unclear messaging from official bodies, the spread of mis/disinformation, and disparities in health literacy levels. Conclusions: The findings can inform the development and implementation of KT strategies to reach a wide audience and increase the uptake of public health information.

scholarly journals The Management of Social Media in Major Public Health Emergencies

2021 ◽  
Vol 257 ◽  
pp. 02044
Author(s):  
Xin Li
Keyword(s):  
Public Health ◽  
Social Media ◽  
Content Analysis ◽  
Management Strategies ◽  
Basic Theory ◽  
The Novel ◽  
Public Health Emergencies ◽  
Novel Coronavirus

In this study, the concept, basic theory and application of the management of social media in major public health emergencies were expounded with the management of social media in the novel coronavirus pneumonia as the breakthrough point. With the related reports or information of the novel coronavirus pneumonia as the analysis sample, the role of social media in the pandemic was discussed from multiple aspects and perspectives by using the method of content analysis. On this basis, the management strategies of social media in major public health emergencies were further proposed.

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