The Temporal Focus of Campaign Communication

2021 ◽  
Author(s):  
Stefan Müller
Author(s):  
Abbie J. Shipp

Temporal focus is the individual tendency to characteristically think more or less about the past, present, and future. Although originally rooted in early work from psychology, research on temporal focus has been steadily growing in a number of research areas, particularly since Zimbardo and Boyd’s (1999) influential article on the topic. This chapter will review temporal focus research from the past to the present, including how temporal focus has been conceptualized and measured, and which correlates and outcomes have been tested in terms of well-being and behavior. Based on this review, an agenda for research is created to direct temporal focus research in the future.


2014 ◽  
Vol 27 (2) ◽  
pp. 207-219 ◽  
Author(s):  
Nadezhda Radeva ◽  
Lucien Levy ◽  
James Hahn

1989 ◽  
Vol 155 (1) ◽  
pp. 117-119 ◽  
Author(s):  
Rakesh Khanna ◽  
Milind Borde

A five-year-old girl presented with mania and adenoma sebaceum. Later she developed grand mal seizures, and EEG revealed a prominent right temporal focus. It is important to consider tuberous sclerosis as aetiologically related to mood disorders.


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