scholarly journals Introduction to Special Issue on Behavioral Pricing

2020 ◽  
pp. 000-000
Author(s):  
Haipeng (Allan) Chen ◽  
David Hardesty ◽  
Akshay Rao ◽  
Lisa E. Bolton
Keyword(s):  
Behavioral Pricing ◽  
Special Issue

Pricing in the modern world: the role of price-related and non-price related cues

2014 ◽  
Vol 23 (6) ◽  
pp. 397-400 ◽  
Author(s):  
Dhruv Grewal ◽  
Anne Roggeveen ◽  
Jens Nordfält
Keyword(s):  
Design Methodology ◽  
Review Article ◽  
Modern World ◽  
Behavioral Pricing ◽  
Special Issue ◽  
Content Type ◽  
Consumer Ratings ◽  
Pricing Research ◽  
Starting Price

Purpose – This editorial aims to discuss how the modern world is causing pricing practices of both retailers and consumers to evolve. The contributions of seven papers included in this special issue have been highlighted. Design/methodology/approach – The purpose is to explore how different cues impact consumer reactions to prices. Findings – These cues include both cues regarding the price itself (e.g. the level of the discount, how the price is broken into component parts, the starting price in an auction), as well as non-price-related cues (e.g. private labels, brand familiarly, consumer ratings, creativity of an ad). In addition, this special issue includes a review article which provides a comprehensive review of behavioral pricing research. Originality/value – The contributions of seven papers included in this special issue have been highlighted.

Special Issue on “New Media and Social Psychology”

2006 ◽  
Vol 37 (2) ◽  
pp. 57-57
Author(s):  
Bernad Batinic ◽  
Anja Goeritz
Keyword(s):  
Social Psychology ◽  
New Media ◽  
Special Issue
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