Ignazio Cabras and David M. Higgins, eds., The History of the Beer and Brewing Industry. Oxford: Routledge, 2018.

2021 ◽  
Vol 35 (1) ◽  
pp. 174-176
Author(s):  
Braden Neihart
Keyword(s):  
Brewing Industry ◽  
History Of

Craft Beer's Unlikely Alchemist

2019 ◽  
Vol 19 (4) ◽  
pp. 78-90
Author(s):  
Theresa McCulla
Keyword(s):  
San Francisco ◽  
Assembly Line ◽  
The United States ◽  
Risk Tolerance ◽  
Small Scale ◽  
Intellectual Curiosity ◽  
Brewing Industry ◽  
Washing Machine ◽  
Craft Beer ◽  
History Of

In 1965, Frederick (Fritz) Maytag III began a decades-long revitalization of Anchor Brewing Company in San Francisco, California. This was an unexpected venture from an unlikely brewer; for generations, Maytag's family had run the Maytag Washing Machine Company in Iowa and he had no training in brewing. Yet Maytag's career at Anchor initiated a phenomenal wave of growth in the American brewing industry that came to be known as the microbrewing—now “craft beer”—revolution. To understand Maytag's path, this article draws on original oral histories and artifacts that Maytag donated to the Smithsonian Institution's National Museum of American History via the American Brewing History Initiative, a project to document the history of brewing in the United States. The objects and reflections that Maytag shared with the museum revealed a surprising link between the birth of microbrewing and the strategies and culture of mass manufacturing. Even if the hallmarks of microbrewing—a small-scale, artisan approach to making beer—began as a backlash against the mass-produced system of large breweries, they relied on Maytag's early, intimate connections to the assembly-line world of the Maytag Company and the alchemy of intellectual curiosity, socioeconomic privilege, and risk tolerance with which his history equipped him.

History of the Brewing Industry in England, 1700-1830.

1959 ◽  
Vol 69 (276) ◽  
pp. 796
Author(s):  
Hugh Beaver ◽  
P. Mathias
Keyword(s):  
Brewing Industry ◽  
History Of

The Wainwright Building:

2018 ◽  
Vol 77 (4) ◽  
pp. 428-447
Author(s):  
Paula Lupkin
Keyword(s):  
White Collar ◽  
Central Place ◽  
Local History ◽  
Modern Architecture ◽  
Insurance Companies ◽  
Brewing Industry ◽  
Story Structure ◽  
Economic Forces ◽  
History Of ◽  
Storage Structures

Louis Sullivan's Wainwright Building has long occupied a central place in the history of modern architecture. In The Wainwright Building: Monument of St. Louis's Lager Landscape, Paula Lupkin reexamines the canonical “first skyscraper” as a different type of monument: the symbolic center of St. Louis's “lager landscape.” Viewed through the lenses of patronage and local history, this ten-story structure emerges as the white-collar hub of one of the city's most important cultural and economic forces: brewing. Home to the city's brewery architects and contractors, a brewing consortium, and related real estate and insurance companies, the building, as Ellis Wainwright conceived it, served as the downtown headquarters of the brewing industry. Echoing the brewery stock house as well as cold storage structures and ornamented with motifs of lager's most expensive ingredient, hops, the building's design incorporated both the natural and technological elements of brewing. Analyzing the Wainwright Building as part of a lager landscape adds new dimension and significance to Sullivan's masterpiece.

A History of the Brewing Industry in Scotland.

1980 ◽  
Vol 33 (3) ◽  
pp. 421
Author(s):  
A. Slaven ◽  
Ian Donnachie
Keyword(s):  
Brewing Industry ◽  
History Of

From Local to Global, 1987–2000

2019 ◽  
pp. 246-330
Author(s):  
Kenneth Bertrams ◽  
Julien Del Marmol ◽  
Sander Geerts ◽  
Eline Poelmans
Keyword(s):  
Eastern Europe ◽  
Western Europe ◽  
Central And Eastern Europe ◽  
Corporate Strategy ◽  
Turn Of The Century ◽  
Brewing Industry ◽  
Global Industry ◽  
Leading Role ◽  
History Of ◽  
Management Techniques

From the mid-1980s to the turn of the century, the brewing industry transformed dramatically from a local to a highly international or global industry. The official merger group of Artois and Piedboeuf, renamed Interbrew, would play a leading role in this transformation. From its historical position in Western Europe, the group spread its tentacles to Central and Eastern Europe, acquiring brewery after brewery. This chapter recalls the history of the Interbrew group in its rise to a world leader. A first major milestone in this route towards global dominance was an acquisition across the Atlantic of Canada’s largest brewer, Labatt’s, in 1995. In some fifteen years, Interbrew completed a total of no less than forty acquisitions. Meanwhile, the company revamped on all levels. Besides a dance of CEOs in the 1990s, modern management techniques came to the front and the board and shareholders’ structures were professionalized. Decentralization and localism remained at the centre of the group’s corporate strategy, effectively becoming the world’s local brewer.

A History of the Brewing Industry in Scotland

1980 ◽  
Vol 85 (2) ◽  
pp. 402
Author(s):  
Ron Weir ◽  
Ian Donnachue
Keyword(s):  
Brewing Industry ◽  
History Of
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