Where You Shop Affects How You Choose: Retailer Price Image and the Importance of Enriched Versus Comparable Attributes

2020 ◽  
Author(s):  
Ryan Hamilton ◽  
Jeff Larson ◽  
Jeffrey R Parker
Keyword(s):  
Price Image

RETAILER’S SLOGAN IN THE FUNCTION OF PRICE IMAGE

2021 ◽  
Author(s):  
Jelena Franjković ◽  
Keyword(s):  
Competitive Advantage ◽  
Significant Role ◽  
Price Level ◽  
Marketing Mix ◽  
Consumer Perception ◽  
Successful Management ◽  
High Turnover ◽  
And Control ◽  
Price Image

The image of the retail brand and the price image of the retailer are of significant importance for achieving a competitive advantage and long-term strengthening of the overall image. Retailers’ slogans should reflect their overall strategy and facilitate and consolidate the desired positioning in the minds of customers, ie consumers. The paper studies retailers with predominantly food products, i.e., high-turnover products. Retailers who sell products of different brands find it more difficult to manage and control the positioning of their brand, and the price image also plays a significant role in this. This paper aims to investigate and compare consumer perception of retailers’ slogans and their price image. A primary survey was conducted with persons participating in the purchase of groceries for their household and included the top five retailers in the Croatian market. The results showed that the slogan of retailers can play an important role in the successful management of the price image. The compliance of the perception of the price image of retailers by the respondents with the associations of their slogans to the price level was noted. Finally, it is concluded that the harmonization of all elements of the retail marketing mix facilitates and strengthens the desired positioning in the minds of consumers, and thus the price image.

An Experiment in Price Generalization and Discrimination

1975 ◽  
Vol 12 (2) ◽  
pp. 177-181 ◽  
Author(s):  
Harry Nyström ◽  
Hans Tamsons ◽  
Robert Thams
Keyword(s):  
Field Test ◽  
Price Change ◽  
Strong Support ◽  
Price Information ◽  
Psychological Model ◽  
Experimental Field ◽  
Experimental Item ◽  
Price Image

An experimental field test of a psychological model of buyer reaction to pricing shows strong support for a number of price hypotheses relating degree and kind of price information to price evaluations. For instance, overall price image of the store, uncertainty in judging price, and knowledge of recent price change are shown to influence buyer evaluation of price for the experimental item.

Signalling Price Image Using Advertised Prices

1995 ◽  
Vol 14 (2) ◽  
pp. 166-188 ◽  
Author(s):  
Duncan Simester
Keyword(s):  
Price Image

Research of the Store Image Based on Wechat Public Platform

2014 ◽  
Vol 599-601 ◽  
pp. 2164-2167
Author(s):  
Yan Jun Zhu ◽  
Gang Ke
Keyword(s):  
Store Image ◽  
Development Status ◽  
Design And Implementation ◽  
Price Image

The store image has 8 factors including merchandise image, service image, price image, convenience image, promotion image, atmosphere image, facilities image and reputation image, and the management of store image work is very complicated and inefficient. This paper proposed a solution which optimizes the management of store image based on Wechat Public Platform. Firstly, this paper describes the problems existing in the management of store image work, and introduces the development status of Wechat Public Platform. Then it discusses the design and implementation of solution based on the Wechat Public Platform.

scholarly journals Pengaruh Store Image Perception, Dan Store Brand Price Image Terhadap Store Brand Purchase Intention Dengan Perceived Risk Sebagai Variabel Mediasi

2019 ◽  
Vol 3 (2) ◽  
Author(s):  
Didy Surjana
Keyword(s):  
Direct Effect ◽  
Significant Influence ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Store Image ◽  
Store Brand ◽  
Image Perception ◽  
Price Image

The store brand is one of strategy that retailers used for competing in the market which is getting tighter every single day. Based on previous research, there were several factor that influence purchase intention.this study aims to determine the effect of, strore image, perceived risk, and price image on purchase intention at modern market in Jakarta. The researh method  used in this study is PLS-SEM, and the data collected by structured quistionaires. Sample that used in this study is 204 respondents. And as the result, the direct effect of store image is the only variabel that wasn’t had a significant influence on purchase intention.

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