Hedonic Price Analysis of Ex-Vessel Cod Markets in Norway

PurposeThe purpose of this paper is to analyse the country of origin (COO) effect on wine purchase in China by considering a sample from an e-commerce website. The paper contribute to the literature on hedonic pricing by applying this model to the Chinese market and including COO as product attribute.Design/methodology/approachA hedonic price model is adopted to measure the effect of search attributes on wine sales in China. A reduced form of the classical hedonic analysis is used as in Nerlove (1995), given the assumption that prices and attributes are taken as exogenous to consumers.FindingsResults show that the COO represents the attribute that most influences wine sales in China. Protected indicators of origin, which denote wine with recognised certificates, are also significant, reinforcing the importance of the production area. Vintage attribute does not impact sales, suggesting a low level of consumer experience with wine.Research limitations/implicationsThe study suffers from the limitations of results’ generalisability, given the size and characteristics of the sample. In the future research, the model should be tested on a larger sample. Moreover, it can be applied on other products, in which COO represents an information and quality cue.Practical implicationsFirms operating in sectors where COO implies specific characteristics of quality should enhance this attribute in their marketing strategies to increase their competitive advantage. Also policy implications with respect to the governmental actions to support wine producers are discussed.Originality/valueHedonic price analysis represents a well-established model; however, to the best of the authors’ knowledge it has never been used in China before. This study also highlights the primary role of COO as search attribute in wine purchase.

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A mean squared error estimator of market size in hedonic price analysis

Applied Economics Letters ◽

10.1080/13504850500044187 ◽

2005 ◽

Vol 12 (6) ◽

pp. 355-359 ◽

Cited By ~ 2

Author(s):

Camilo Sarmiento

Keyword(s):

Mean Squared Error ◽

Market Size ◽

Error Estimator ◽

Hedonic Price ◽

Hedonic Price Analysis ◽

Squared Error ◽

Price Analysis

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Hedonic Price Analysis on Mobile Phone Market

Advanced Materials Research ◽

10.4028/www.scientific.net/amr.418-420.2200 ◽

2011 ◽

Vol 418-420 ◽

pp. 2200-2205

Author(s):

Xiao Hong Zhang ◽

Li You Fu ◽

Hang Zhang

Keyword(s):

Mobile Phone ◽

Mobile Phones ◽

Real Life ◽

Hedonic Price ◽

Negative Effects ◽

Hedonic Price Analysis ◽

Heterogeneous Goods ◽

Real Life Situation ◽

Price Analysis ◽

Negative Factors

Using collected 190 samples, this paper studied Chinese mobile phone market with hedonic price analysis. Through calculating hedonic price of heterogeneous goods, this paper summed up the positive and negative factors that influence the price of mobile phones. This paper found that network type and GPS are negative effects on mobile phones’ prices, which is little different from the real life situation; And the price will become more and more cheaper with time; In addition, the price of mobile phones with additional features is correspondingly higher.

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