How to Make It as a Mainstream Magazine Illustrator; or, J. C. Leyendecker and Norman Rockwell Go to War

2018 ◽  
Vol 52 (4) ◽  
pp. 209-252
Author(s):  
Jennifer A. Greenhill
Keyword(s):  
Norman Rockwell

Norman Rockwell and the Fashioning of American Masculinity

1996 ◽  
Vol 78 (4) ◽  
pp. 633 ◽  
Author(s):  
Eric J. Segal
Keyword(s):  
Norman Rockwell

Norman Rockwell and American Mass Culture: The Crisis of Representation in the Great Depression

Prospects ◽  
1997 ◽  
Vol 22 ◽  
pp. 323-356 ◽  
Author(s):  
William Graebner
Keyword(s):  
New York ◽  
Mass Culture ◽  
Social Success ◽  
Left Behind ◽  
The Great Depression ◽  
Saturday Evening ◽  
Crisis Of Representation ◽  
Saturday Evening Post ◽  
Mutual Insurance ◽  
Norman Rockwell

By the summer of 1929, Norman Rockwell was a full-fledged success. At age thirty-five, he had been creating covers for the Saturday Evening Post for thirteen years. A generation of American youth had grown up beguiled by his illustrations for Boys' Life, St. Nicholas, and the Boy Scouts' calendar. For more than a decade, Rockwell's artistry had helped sell Adams Black Jack gum, American Mutual insurance, Sun Maid raisins, and Coca-Cola. As this commercial success modulated into social success, Rockwell, whose father had risen to middle-class respectability in the offices of a New York City textile firm, found himself living the good life in the artists' colony of suburban New Rochelle. The drab apartments and boardinghouses of his youth and adolescence had been left behind. He joined the Larchmont Yacht Club, golfed in clothes from Brooks Brothers, and hosted elaborate parties worthy of Jay Gatsby.

Norman Rockwell

Design ◽  
1947 ◽  
Vol 48 (5) ◽  
pp. 5-5
Keyword(s):  
Norman Rockwell

scholarly journals Norman Rockwell visits a country doctor.

1999 ◽  
Vol 173 (4) ◽  
pp. 984-984 ◽  
Author(s):  
S C Schatzki
Keyword(s):  
Norman Rockwell
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