Phonetic Symbolism and Brand Name Preference

2007 ◽  
Vol 34 (3) ◽  
pp. 406-414 ◽  
Author(s):  
Tina M. Lowrey ◽  
L. J. Shrum
Keyword(s):  
Brand Name ◽  
Phonetic Symbolism

Using sublexical priming to enhance brand name phonetic symbolism effects in young children

2017 ◽  
Vol 28 (4) ◽  
pp. 565-577 ◽  
Author(s):  
Stacey M. Baxter ◽  
Jasmina Ilicic ◽  
Alicia Kulczynski ◽  
Tina M. Lowrey
Keyword(s):  
Young Children ◽  
Brand Name ◽  
Phonetic Symbolism

Phonetic symbolism and children's brand name preferences

2011 ◽  
Vol 28 (7) ◽  
pp. 516-523 ◽  
Author(s):  
Stacey Baxter ◽  
Tina M. Lowrey
Keyword(s):  
Brand Name ◽  
Phonetic Symbolism

Phonetic iconicity in the evaluative morphology of a sample of Indo-European, Niger-Congo and Austronesian languages

2010 ◽  
Vol 3 (2) ◽  
pp. 156-180 ◽  
Author(s):  
Renáta Gregová ◽  
Lívia Körtvélyessy ◽  
Július Zimmermann
Keyword(s):  
Three Dimensional ◽  
Sound Symbolism ◽  
Three Dimensional Model ◽  
Austronesian Languages ◽  
Place Of Articulation ◽  
European Languages ◽  
Phonetic Symbolism ◽  
The Individual ◽  
Core Vocabulary

Universals Archive (Universal #1926) indicates a universal tendency for sound symbolism in reference to the expression of diminutives and augmentatives. The research ( Štekauer et al. 2009 ) carried out on European languages has not proved the tendency at all. Therefore, our research was extended to cover three language families – Indo-European, Niger-Congo and Austronesian. A three-step analysis examining different aspects of phonetic symbolism was carried out on a core vocabulary of 35 lexical items. A research sample was selected out of 60 languages. The evaluative markers were analyzed according to both phonetic classification of vowels and consonants and Ultan's and Niewenhuis' conclusions on the dominance of palatal and post-alveolar consonants in diminutive markers. Finally, the data obtained in our sample languages was evaluated by means of a three-dimensional model illustrating the place of articulation of the individual segments.

Different Approaches to Design Management - comparative study among Swedish and Polish furniture companies

2016 ◽  
Vol 8 ◽  
pp. 46-52 ◽  
Author(s):  
Justyna Starostka
Keyword(s):  
Best Practices ◽  
Marketing Strategy ◽  
Development Process ◽  
Product Development Process ◽  
Design Management ◽  
Brand Name ◽  
The Third ◽  
Design Activities ◽  
Effective Product ◽  
A Company

There are many roles that design can play in organisations. It can be source of good marketing strategy, and designer by himself can be a promotional tool for a company. Thanks to those actions companies can gain publicity, media attention and good PR.On the second level, design can be perceived as ‘process of making things better’. In this case companies can achieve more effective product development process, new tools and technologies.On the third level we have the situation when designer work alongside with company managers with the whole business concept. At this level, designers’ work looks more like a brand consultant, a strategist. In this approach design should be reflecting certain brand name and brand values.As our study presented, Swedish companies operate on those two, higher levels, while Polish still limit the scope of design. We strongly believe, that Polish companies, as they gain more experience with design activities, will be more likely to perceive design in this more mature approach. In the meantime, presenting best practices from companies from other, more mature countries could be a good way of promoting design as a strategic asset rather than promotional tool. We believe that in order to fasten this process, Polish companies should as follows:1. Work more often with external and foreign designers;2. Expand the area of designer responsibilities in companies;3. Place the responsibility for design in hands of professional design managers.

Significance of Brand Name

2011 ◽  
Vol 4 (4) ◽  
pp. 11-12
Author(s):  
JENIFER.J JENIFER.J ◽  
◽  
DIVYA.P DIVYA.P ◽  
SUGANYA.B SUGANYA.B
Keyword(s):  
Brand Name

REINTEGRATION OF THE CHORNOBYL NPP EXCLUSION ZONE ON THE BASIS OF THE DESIGN-PLANNING COMPLEX

2020 ◽  
pp. 11-18
Author(s):  
I.I. Ustinova ◽  
◽  
M.M. Dyomin ◽  
G.V. Aylikova ◽  
◽  
...  
Keyword(s):  
Urban Planning ◽  
City Planning ◽  
Biosphere Reserve ◽  
Brand Name ◽  
Exclusion Zone ◽  
Rational Development ◽  
Production Complex ◽  
Design Planning ◽  
Renewable Energy Generation ◽  
First Time

The aim of the publication is to determine the prerequisites of and to elaborate on the foundations of the Exclusion Zone reintegration in order to address the issue of rational development of urban-planning documentation complex regarding the legitimacy of said territory exploitation. It is established that for the implementation of the «Radioactive waste management strategy» the production complex «Vector» is being constructed on the Exclusion Zone territory; a powerful park of renewable energy generation is being created to implement the «Chornobyl - a Territory of Change» strategy; a Chornobyl Radiation-Ecological Biosphere Reserve was established to support and increase the barrier function of the zone; in order to promote the Safe Chornobyl brand-name, the tourist traffic is being increased and the conditions for the visitors are improving. In the absence of developed and approved city planning documentation, the listed above causes the problem of legitimacy and rationality of the exclusion zone territory use. The paper for the first time raises the question of the need to elaborate the concept of functional planning of the Chornobyl NPP exclusion zone territory and the development of the design-planning complex (urban planning documentation): from the territory.

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