scholarly journals The Role of Optimum Stimulation Level in Exploratory Consumer Behavior

1992 ◽  
Vol 19 (3) ◽  
pp. 434 ◽  
Author(s):  
Jan-Benedict E. M. Steenkamp ◽  
Hans Baumgartner
Keyword(s):  
Consumer Behavior ◽  
Optimum Stimulation Level ◽  
Stimulation Level

scholarly journals Imagine, feel “there”, and flow! Immersive experiences on m-Facebook, and their affective and behavioural effects

2019 ◽  
Vol 32 (4) ◽  
pp. 921-947 ◽  
Author(s):  
Inma Rodríguez-Ardura ◽  
Antoni Meseguer-Artola
Keyword(s):  
Design Methodology ◽  
Positive Attitude ◽  
Scientific Literature ◽  
Content Type ◽  
Optimum Stimulation Level ◽  
Stimulation Level ◽  
Behavioural Effects ◽  
Business Opportunities ◽  
Continued Use

Purpose Mobile Facebook (m-Facebook) creates many business opportunities for brands and firms while increasingly drawing interest in scientific literature. However, research is scarce on the immersive experiences prompted by m-Facebook, and how these experiences facilitate users’ engagement, their positive attitude towards Facebook and their continued use of it. The paper aims to discuss these issues. Design/methodology/approach This paper theoretically and empirically analyses m-Facebook users’ immersive experiences, along with their affective and behavioural effects. Findings The results reveal the important role of imagery, presence and flow in the context of m-Facebook; the interplay between these three immersive phenomena; and the influence the user’s optimum stimulation level has on them. Originality/value The investigation offers a foundation for understanding users’ immersive experiences on m-Facebook, and informs practitioners who aim to enhance users’ engagement with, attitude towards, and continued use of m-Facebook content.

Internet Consumer Behavior

2010 ◽  
pp. 666-675
Author(s):  
Marie-Odile Richard ◽  
Michel Laroche
Keyword(s):  
Consumer Behavior ◽  
Need For Cognition ◽  
Moderating Variables ◽  
Optimum Stimulation Level ◽  
Stimulation Level

This chapter concludes the model of internet consumer behavior by describing some key moderating variables such as gender, need for cognition (NFC) and optimum stimulation level (OSL)(Figure 1).

Erklärung des Konsumentenverhaltens durch die Optimum Stimulation Level Theorie

Marketing ZFP ◽  
1999 ◽  
Vol 21 (3) ◽  
pp. 217-236 ◽  
Author(s):  
Heribert Giert ◽  
Roland Helm ◽  
Stefan Stumpp
Keyword(s):  
Optimum Stimulation Level ◽  
Stimulation Level
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