The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship

1989 ◽  
Vol 16 (3) ◽  
pp. 269 ◽  
Author(s):  
Ida E. Berger ◽  
Andrew A. Mitchell
Keyword(s):  
Attitude Accessibility ◽  
Attitude Behavior

The Effect of Sport Video Gaming on Sport Brand Attitude, Attitude Strength, and the Attitude-Behavior Relationship

2015 ◽  
Vol 29 (6) ◽  
pp. 657-671 ◽  
Author(s):  
Yongjae Kim ◽  
Stephen Ross
Keyword(s):  
Video Games ◽  
Real Life ◽  
Attitude Strength ◽  
Video Gaming ◽  
Choice Context ◽  
Sport Video ◽  
Attitude Accessibility ◽  
Attitude Behavior ◽  
The Impact ◽  
Sport Brand

This study examined the impact of repetitive sport video gaming on sport brand attitudes, attitude strength (e.g., attitude accessibility and confidence), and the attitude-behavior relationship. An experiment was designed to demonstrate the attitude-behavior consistency in a hypothetical choice context. The results indicated that repeated exposure to sport video games emulating a real-life sport influences sport attitude and its strength, and subsequently hypothetical choice behavior. The sport attitudes formed on virtual sport experience (e.g., playing sport video games repetitively) are as accessible and held with the same degree of confidence as those formed on direct experience (e.g., watching a sport on TV). The findings also confirmed the moderating effect of attitude confidence on the attitude-behavior relationship.

Feminist Attitude Accessibility and Behavioral Intentions

1991 ◽  
Vol 15 (3) ◽  
pp. 411-418 ◽  
Author(s):  
Nyla R. Branscombe ◽  
Kay Deaux
Keyword(s):  
Behavioral Intentions ◽  
Future Research ◽  
Theoretical Perspectives ◽  
Attitude Accessibility ◽  
Behavior Consistency ◽  
Attitude Behavior ◽  
Feminist Attitudes

In order to investigate the role of attitude accessibility in reported intentions to engage in feminist behavior, feminist attitudes were or were not activated, and attitude-behavior relations in the two conditions were assessed. Overall, the attitude-behavior relationship was strong and significant when the attitude was made accessible via a priming manipulation. In contrast, the attitude-behavior relationship was low and not significant when the attitude was not accessible, even though domain-relevant behavioral intentions had been accessed. Other theoretical perspectives, potential directions for future research on feminist attitude-behavior consistency, and the applied implications are discussed.

Attitude accessibility, attitude-behavior consistency, and the strength of the object-evaluation association

1982 ◽  
Vol 18 (4) ◽  
pp. 339-357 ◽  
Author(s):  
Russell H. Fazio ◽  
Jeaw-mei Chen ◽  
Elizabeth C. McDonel ◽  
Steven J. Sherman
Keyword(s):  
Attitude Accessibility ◽  
Behavior Consistency ◽  
Attitude Behavior

Attitude Accessibility as an Alternative Explanation for How Inoculation Confers Resistance

2003 ◽  
Vol 70 (1) ◽  
pp. 1-1 ◽  
Author(s):  
Michael Pfau ◽  
David Roskos-Ewoldsen ◽  
Michelle Wood ◽  
Suya Yin ◽  
Jaeho Cho ◽  
...  
Keyword(s):  
Alternative Explanation ◽  
Attitude Accessibility

Effects of Social Psychological Distance on Attitude-Behavior Relations with Speculations on Integration and Separatism

1969 ◽  
Author(s):  
Herbert Kelman ◽  
Mary E. Collins ◽  
Ira J. Firestone ◽  
Martin Fishbein ◽  
Kalman J. Kaplan
Keyword(s):  
Psychological Distance ◽  
Social Psychological ◽  
Attitude Behavior

The Effect of Attitude Representation Complexity on Attitude-Behavior Consistency

2010 ◽  
Author(s):  
Keith M. Welker ◽  
David E. Oberleitner ◽  
Rusty B. McIntyre
Keyword(s):  
Behavior Consistency ◽  
Attitude Behavior
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