Individual, Product Class, and Task-Related Factors in Consumer Information Processing

1980 ◽  
Vol 7 (3) ◽  
pp. 314 ◽  
Author(s):  
Noel Capon ◽  
Marian Burke
Keyword(s):  
Information Processing ◽  
Consumer Information ◽  
Product Class ◽  
Related Factors ◽  
Individual Product ◽  
And Task

Information processing rates and task complexity.

1970 ◽  
Vol 83 (1, Pt.1) ◽  
pp. 131-135 ◽  
Author(s):  
Richard W. Olshavsky ◽  
Lee W. Gregg
Keyword(s):  
Information Processing ◽  
Task Complexity ◽  
And Task

An ethnographic analysis of consumer information processing and decision-making at farmers’ markets

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Benjamin Garner
Keyword(s):  
Information Processing ◽  
Local Food ◽  
Survey Methods ◽  
Consumer Information ◽  
Farmers Markets ◽  
Ethnographic Methods ◽  
Process Information ◽  
Farmers Market ◽  
Content Type ◽  
Marketing Messages

Purpose Farmers’ markets have grown rapidly in recent years and at the same time consumers increasingly desire to eat healthfully and sustainably. This research aims to analyze the way consumers process information regarding local food claims such as sustainability and organics when shopping for local foods at farmers’ markets. Design/methodology/approach This research uses ethnographic methods that included interviews with 36 participants, more than 100 hours of participant observation and prolonged engagement over a two and half-year period. Findings The findings indicate that there are two dominant types of consumers at the farmers’ market, hedonistic and utilitarian consumers. Hedonistic consumers rely on heuristic cues such as aesthetics, their relationship with the farmer and other peripheral sources of information when making purchase decisions. Utilitarian consumers, by contrast, carefully analyze marketing messages using central route cues and tend to be more conscious of their purchase choices. Practical implications This study will help farmers more effectively position their marketing messages and help consumers be aware how they process information in this space. Originality/value Unlike previous studies of consumer behavior at farmers’ markets that primarily use survey methods, this study uses observational and ethnographic methods to capture in situ interactions in this complex buying context. Further, while much work has been done on broad concepts of local food and organic preferences, this study provides a more in-depth look at consumer information processing in the farmers’ market space that reflects a mixture of organic and non-organic food.

Sexual Consumption in the Time of AIDS: A Study of Prostitute Patronage in Thailand

1998 ◽  
Vol 17 (2) ◽  
pp. 197-214 ◽  
Author(s):  
Russell W. Belk ◽  
Per Østergaard ◽  
Ronald Groves
Keyword(s):  
Public Policy ◽  
Information Processing ◽  
Cultural Values ◽  
Risk Taking ◽  
Sex Roles ◽  
Hiv And Aids ◽  
Consumer Information ◽  
Short Term ◽  
Limited Effectiveness ◽  
Risk Taking Behaviors

On the basis of short-term, qualitative fieldwork, the authors provide a culturally embedded portrait of AIDS knowledge, attitudes, and risk-taking behaviors in prostitute patronage by students and tourists in the most heavily HIV-infected region of Thailand. The authors find that the mix of cultural values, rituals, sex roles, and emotions in this Thai context challenge the underlying assumptions of belief-based Western models of behavior. This may help explain the limited effectiveness of prior research and prevention efforts in stopping the spread of HIV and AIDS. Although the findings are preliminary, they pose provocative challenges to consumer information processing models and existing public policy efforts in this milieu of sex and death.

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