Teaching neuromarketing to fashion students: an application of Kirkpatrick’s model

2021 ◽  
pp. 1-9
Author(s):  
Seung-Eun (Joy) Lee
Keyword(s):  
Kirkpatrick’S Model ◽  
Fashion Students

A Case Study on Web-based Learning Environment Evaluation in Higher Education: Learner Perspectives in a Private University in Malaysia.

2020 ◽  
Vol 1 (2) ◽  
pp. 18-33
Author(s):  
Zarina Che Imbi ◽  
Tse-Kian Neo ◽  
Mai Neo
Keyword(s):  
Higher Education ◽  
Learning Environment ◽  
Private University ◽  
Systematic Evaluation ◽  
Digital Learning ◽  
Mixed Method Research ◽  
Web Based ◽  
Web Based Learning ◽  
Kirkpatrick’S Model

In the era of digital learning, multimedia-based classroom has been commonly used in higher education including Malaysian higher education institutions. A case study has been performed to evaluate web-based learning using Level 1 to 3 of Kirkpatrick's model in a multi-disciplinary course at Multimedia University, Malaysia. In this study, mixed method research was employed in which triangulation was performed from multiple sources of data collection to give deeper understanding. Students perceived that learning with multimedia was enjoyable. They were also motivated in learning and engaged through the use of web module as multimedia was perceived to motivate them and make learning fun. Students showed significant improvements in their knowledge based on the pre-test and post-test results on learning evaluation. Students were perceived to transfer the learning from web-based learning into the learning outcome. The systematic evaluation can provide the feedback that educators and institution as a whole need to improve the learning environment and programme quality. This study contributes to the research field by adding another perspective in evaluations of web-based learning. It also provides empirical evidence on student perspectives, learning and behaviour in a private university. It demonstrated that the Kirkpatrick's model is useful as an evaluation tool to be used in higher education.

scholarly journals Alignment Between Technology Acceptance And Instructional Design via Self-Efficacy

2019 ◽  
Vol 23 (1) ◽  
pp. 7-16
Author(s):  
Robert J. Mills ◽  
Matthew E. Harris
Keyword(s):  
Instructional Design ◽  
Technology Acceptance ◽  
First Principles ◽  
Self Efficacy ◽  
Design Theory ◽  
New Technology ◽  
First Principles Of Instruction ◽  
External Variable ◽  
Technology Acceptance Models ◽  
Kirkpatrick’S Model

As organizations continue to implement new technology solutions, the need for both technology training and examining technology acceptance of new implementations are necessary to determine the success or failure of a project. Unfortunately, instructional design considerations generally do not address technology acceptance, and leading technology acceptance models only classify training as an external variable or facilitating condition, with limited consideration in prior research. In this paper, we examine potential integration points between instructional design theory and technology acceptance. Specifically, we examine prior research on self-efficacy, Kirkpatrick’s Model for Evaluating Training, Merrill’s Component Display Theory, and Merrill’s First Principles of Instruction.

scholarly journals A COMPARATIVE ANALYSIS OF THE EFFICACY OF THREE PROGRAM-EVALUATION MODELS –A REVIEW ON THEIR IMPLICATION IN EDUCATIONAL PROGRAMS

2021 ◽  
Vol 9 (3) ◽  
pp. 326-336
Author(s):  
Zafar Iqbal ◽  
Muhammad Anees ◽  
Rahim Khan ◽  
Abdul Wadood ◽  
Shakila Malik
Keyword(s):  
Program Evaluation ◽  
Evaluation Model ◽  
Cost Effective ◽  
Educational Programs ◽  
Comparative Efficacy ◽  
Scholarly Journals ◽  
Cipp Model ◽  
Evaluation Models ◽  
High Standards ◽  
Kirkpatrick’S Model

Purpose of the study: This article reviews the comparative efficacy, theoretical and practical background of three program evaluation models (Stufflebeam’s CIPP model, Kirkpatrick’s model, and outcome-based evaluation models) and their implications in educational programs. The article discusses the strengths and limitations of the three evaluation models. Methodology: Peer-reviewed and scholarly journals were searched for articles related to program evaluation models and their importance. Keywords included program evaluation’, ‘assessment’, ‘CIPP model’, ‘evaluation of educational programs, ‘outcome-based model, and ‘planning’. Articles on Stufflebeam’s CIPP model, Kirkpatrick’s model, and outcome-based evaluation models were particularlyfocused because the review aimed at analysing these three models. The strengths and inadequacies of the three models were weighed and presented. Main Findings: The three models –outcome-based evaluation model, the Kirkpatric model, and the CIPP evaluation model –discussed in this review, have some strengths and weaknesses. Among the compared models, the CIPP model seems more appropriate for its implantation in evaluating educational programs because it is broader, comprehensive, flexible, cost-effective, and feasible. Applications of this study: Like other programs and projects, evaluation of educational programs is necessary to achieve high standards, better outcomes, and meet the objectives. Evaluation is employed before designing a particular educational program or during the already designed program. This review concludes that among different evaluation models, the CIPP evaluation model is more appropriate in evaluating educational programs because it is more comprehensive, efficient, and feasible.Employment of the CIPP model for evaluating educational programs can achieve plausible results about the overall progress of the educational programs. Novelty/Originality of this study: This review highlights the importance of different program evaluation models. It concludes that the CIPP evaluation model offers an excellent mechanism to evaluate educational programs at different stages.

The Kirkpatrick model for training evaluation: bibliometric analysis after 60 years (1959–2020)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Aljawharah Alsalamah ◽  
Carol Callinan
Keyword(s):  
Bibliometric Analysis ◽  
High Performance ◽  
Medical Training ◽  
Evaluation Model ◽  
Training Evaluation ◽  
Content Type ◽  
Need To Evaluate ◽  
Kirkpatrick Model ◽  
Training Activities ◽  
Kirkpatrick’S Model

Purpose A number of studies on Kirkpatrick’s four-level training evaluation model have been published, since its inception in 1959, either investigating it or applying it to evaluate the training process. The purpose of this bibliometric analysis is to reconsider the model, its utility and its effectiveness in meeting the need to evaluate training activities and to explain why the model is still worth using even though other later models are available. Design/methodology/approach This study adopts a “5Ws+1H” model (why, when, who, where, what and how); however, “when” and “how” are merged in the methodology. A total of 416 articles related to Kirkpatrick’s model published between 1959 and July 2020 were retrieved using Scopus. Findings The Kirkpatrick model continues to be useful, appropriate and applicable in a variety of contexts. It is adaptable to many training environments and achieves high performance in evaluating training. The overview of publications on the Kirkpatrick model shows that research using the model is an active and growing area. The model is used primarily in the evaluation of medical training, followed by computer science, business and social sciences. Originality/value This paper presents a comprehensive bibliometric analysis to reconsider the model, its utility, its effectiveness in meeting the need to evaluate training activities, its importance in the field measured by the growth in studies on the model and its applications in various settings and contexts.

Comparing Effectiveness of E-Learning Training and Traditional Training in Industrial Safety and Health

2013 ◽  
pp. 214-229
Author(s):  
Norlinda Binti Mohd Rozar ◽  
Abdullah Bin Ibrahim ◽  
Muhammad Ashlyzan Bin Razik
Keyword(s):  
Evaluation Model ◽  
Work Environments ◽  
Industrial Safety ◽  
Training Methods ◽  
Safety And Health ◽  
Traditional Training ◽  
E Learning ◽  
Four Levels ◽  
Kirkpatrick’S Model

In response to the demanding change in work environments, most companies not only depend on traditional training, but also on e-learning and emphasizing it in safety and health. The benefits and cost effectiveness of the benefits of e-learning training are trusted. Nevertheless, accidents still happen at the workplace. This has become an issue to be studied, especially on the effectiveness of e-learning training in comparison to traditional training. In this study, a framework to measure comparative effectiveness between these two learning environments was developed based on Kirkpatrick’s four-level evaluation model and a case study was applied to test all the levels of the framework. These four levels include participant reaction, learning, achievements, behavior of employees, and results. The interview results indicated that there is no difference in the rating of the effectiveness of the two training methods based on Kirkpatrick’s model.

scholarly journals Obesity Education as an Intervention to Reduce Weight Bias in Fashion Students

2016 ◽  
Vol 5 (2) ◽  
pp. 170 ◽  
Author(s):  
Deborah A. Christel
Keyword(s):  
Student Perceptions ◽  
Critical Reflection ◽  
Statistical Significance ◽  
Educational Interventions ◽  
Weight Bias ◽  
Obese People ◽  
Negative Stereotypes ◽  
Before And After ◽  
Genetic And Environmental Factors ◽  
Fashion Students

<p>The purpose of this work was to explore the effectiveness of an educational intervention aimed at reducing weight bias. Senior fashion students (<em>n</em><em> </em>= 11) enrolled in a 16 week special topics course, “plus-size swimwear design”, completed assignments of selected obesity related educational readings and guided critical reflection. Student assignments were analyzed for qualitative evidence regarding weight bias. The Beliefs About Obese Persons scale was administered before and after the intervention with mean scores tested for statistical significance. The intervention increased student perceptions that genetic and environmental factors play an important role in the cause of obesity and decreased students’ negative stereotypes regarding obese consumers. Educational reading and critical reflection was effective in improving fashion students’ beliefs and stereotypes regarding obese people. This widely accessible and easily replicable program can serve as a model and springboard for further development of educational interventions to reduce weight bias among fashion related students.</p>

Comparing Effectiveness of E-learning Training and Traditional Training in Industrial Safety and Health

2011 ◽  
Vol 1 (3) ◽  
pp. 46-61 ◽  
Author(s):  
Norlinda Binti Mohd Rozar ◽  
Abdullah Bin Ibrahim ◽  
Muhammad Ashlyzan Bin Razik
Keyword(s):  
Evaluation Model ◽  
Work Environments ◽  
Industrial Safety ◽  
Training Methods ◽  
Safety And Health ◽  
Traditional Training ◽  
E Learning ◽  
Four Levels ◽  
Kirkpatrick’S Model

In response to the demanding change in work environments, most companies not only depend on traditional training, but also on e-learning and emphasizing it in safety and health. The benefits and cost effectiveness of the benefits of e-learning training are trusted. Nevertheless, accidents still happen at the workplace. This has become an issue to be studied, especially on the effectiveness of e-learning training in comparison to traditional training. In this study, a framework to measure comparative effectiveness between these two learning environments was developed based on Kirkpatrick’s four-level evaluation model and a case study was applied to test all the levels of the framework. These four levels include participant reaction, learning, achievements, behavior of employees, and results. The interview results indicated that there is no difference in the rating of the effectiveness of the two training methods based on Kirkpatrick’s model.

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