scholarly journals UK consumer attitudes, beliefs and barriers to increasing fruit and vegetable consumption

1998 ◽  
Vol 1 (1) ◽  
pp. 61-68 ◽  
Author(s):  
David N Cox ◽  
Annie S Anderson ◽  
Michael EJ Lean ◽  
David J Mela

AbstractObjective:To assess attitudes, predictors of intention, and identify perceived barriers to increasing fruit and vegetable (F&V) intakes.Design:UK nationwide postal survey utilizing the theory of planned behaviour.Subjects:Stratified (by social class and region) random sample of 2020 UK adults providing a modest response rate of 37% (n = 741).Results:Belief measures (e.g. health, cost, taste, etc.) were strongly associated with overall attitudes which were reported as being largely favourable towards fruit, vegetables and, to a lesser extent, vegetable dishes, and were strongly associated with reported intention to increase consumption. Subjects reported they could increase their consumption, but this was only weakly associated with intention to do so. Approximately 50% of respondents reported an intention to increase intakes. Social pressure was strongly associated with reported intention to increase; however, scores indicated low perceived social pressure to change. Evidence of unrealistic optimism concerning perceived intakes and the perceived high cost of fruit may also act as barriers.Conclusions:Results from this study suggest a lack of perceived social pressure to increase F&V intakes and suggests that public health efforts require stronger and broader health messages that incorporate consumer awareness of low present consumption.

2009 ◽  
Vol 13 (4) ◽  
pp. 480-487 ◽  
Author(s):  
Manuel Schätzer ◽  
Petra Rust ◽  
Ibrahim Elmadfa

AbstractObjectiveTo assess the intake frequency of fruit and vegetables, serving sizes, reasons for and barriers to consumption, and the potential for increasing fruit and vegetable intake.DesignA nationwide postal questionnaire survey was conducted in 2006 over all four seasons. The participants were stratified according to occupation and sex. The response rate for 5130 questionnaires sent out was 52·7 %.SettingAustria.SubjectsAustrian adults, aged 19–64 years.ResultsDaily fruit consumption was reported by 57·1 % of the participants and daily vegetable consumption by 36·2 %. On average, 2·1 (sd 1·9) servings (250 (sd 225) g) of fruit and 1·7 (sd 1·3) servings (198 (sd 159) g) of vegetables were consumed daily. Women ate fruit and vegetables both more frequently and in greater quantities than men. Both intake frequency and the number of fruit and vegetable servings were largely independent of seasonal fluctuations. The primary reason for the consumption of both fruit and vegetables was taste. The greatest barrier to higher intake was the perception that current individual consumption was already sufficient. Price did not constitute a relevant barrier in Austria. At present, the potential for increasing fruit and vegetable intake can be estimated at two servings.ConclusionsAustrian adults still consume less fruit and vegetables than recommended. Strategies to increase intake should pay more attention to the taste instead of the various health aspects.


2000 ◽  
Vol 24 (5) ◽  
pp. 169-171 ◽  
Author(s):  
Andrew J. Owen ◽  
S. P. Sashidharan ◽  
Lyse J. Edwards

Aims and MethodsTo ascertain current levels of access to home treatment for those with acute mental illness and future plans of trusts and purchasing authorities to provide such services. Also, to assess the attitudes of these organisations towards this form of treatment. A postal survey of all mental health trusts and purchasing authorities within the UK was carried out.ResultsOne hundred and seventy-two trusts and 82 health authorities returned questionnaires, representing a response rate of 75% and 67% respectively. Only 27 (16%) of trusts provided home treatment but 58 (40%) had plans to do so. All health authorities and 97% of trusts were in favour of the principle of providing home treatment.Clinical ImplicationsDespite the low levels of provision of home treatment trusts and health authorities were strongly in favourof it. There is likely to be a large increase in its availability over the next 12 months.


2006 ◽  
Vol 9 (4) ◽  
pp. 501-508 ◽  
Author(s):  
JE Cade ◽  
L Frear ◽  
DC Greenwood

AbstractObjectivesTo develop a concise, simple tool for use by non-specialists to assess diet in children aged 3–7 years attending primary schools.DesignA 24-hour food tick list covering all aspects of the diet and with a focus on fruit and vegetable consumption was developed. This was compared against a 24-hour semi-weighed food diary obtained for the same day as the tick list.SettingSix primary schools with a range of socio-economic and ethnic backgrounds from a large city in the north of England (Leeds).ParticipantsOne hundred and eighty children returned completed packs of information; a response rate of 77% of those who were willing to take part, 48% of those approached.ResultsOn average, 2.4 items of fruit including juice (2.1 items as 5-a-day count) were eaten and 1.6 items of vegetables (excluding potato). Twenty-seven per cent and 36% of boys and 23% and 24% of girls reported not eating any fruit or vegetables, respectively, on the recording day. Correlations comparing the diary and tick list were high for both foods (range r = 0.44 to 0.89) and nutrients (range r = 0.41 to 0.68). The level of misclassification was much less than would be expected by chance. Parent and teacher evaluation of the tick list was very positive. Parents felt the tick list was easy and quick to complete.ConclusionThe Child and Diet Evaluation Tool (CADET) tick list has been used successfully for rapid collection of food and nutrient information from children aged 3–7 years from diverse social and ethnic backgrounds. The tool has performed better than many food-frequency questionnaires in comparison to a food diary.


2015 ◽  
Vol 8 (8) ◽  
pp. 31
Author(s):  
W. K. MOK ◽  
T. K. Ling

<p><strong>OBJECTIVE:</strong> The aim of this study was to predict the fruit and vegetable consumption intention of students with mild intellectual disability in Hong Kong by the application of Ajzen’s Theory of Planned Behaviour.</p><p><strong>METHODS:</strong> 50 students with mild intellectual disability (30 male and 20 female), ranging in age from 15 to 38 years, were participated in this study. By means of face-to-face interviews, demographic data, Food Preference and variables of Theory of Planned Behaviour, such as Attitude, Subjective Norm and Perceived Behavioural Control were measured.</p><p><strong>RESULTS:</strong> 20%, 28% and 10% students with mild intellectual disability were rated to be overweight, obese and severely obese respectively. The rest of 10% were classified to be underweight. Regarding the daily intake of fruit and vegetable, 96% students with mild intellectual disability failed to consume sufficient amount. The variables of Theory of Planned Behaviour explained 47.7% of fruit and vegetable consumption intention with significant factors of Attitude, Subjective Norm and Perceived Behavioural Control. Food Preference was found to be a useful construct and further improve the prediction by about 7% after incorporating into the model.</p><p><strong>CONCLUSIONS:</strong> Results of this study indicated that Theory of Planned Behaviour is a useful model to predict dietary intention of students with mild intellectual disability in Hong Kong. Food Preference was a significant predictor to model the intention of fruit and vegetable consumption among students other than Attitude, Subjective Norm and Perceived Behavioural Control.</p>


2021 ◽  
Vol 5 (Supplement_2) ◽  
pp. 148-148
Author(s):  
So-Young Kim

Abstract Objectives This study aimed to explore the perceived barriers to fruit and vegetable intake among Korean young adults in their 20s, and the potential to increase it. Methods An on-line survey was conducted from February 18th to 24th, 2020 to a total of 1, 277 Korean young adults in their 20s. An on-line survey questionnaire was developed to assess respondents’ preference, acceptance, perceived daily intake level of fruit and vegetables, and perceived barriers in each step from planning, purchasing, storing, to preparation/cooking. Descriptive statistics were calculated, and significant differences in fruit and vegetable consumption (i.e., preference, acceptance perceived daily intake level) were measured according to respondents’ socio-demographic characteristics (gender, education level. income level, and type of household) by using t-tests and ANOVA. Significant differences in perceived barriers were analyzed across three groups (low, medium, and high) based on perceived daily intake level of fruit and vegetables. Multiple linear regression analyses, adjusted for gender, income/education level and household type, were performed to examine the associations between barriers and perceived daily intake level of fruit and vegetables. Results On an average, preference and acceptance exceeded perceived daily intake level of both fruit and vegetables. The perceived daily intake level of both fruit and vegetables were significantly lower in female, low-income, and single-person household groups. The perceived barriers to each step from menu through preparation/cooking were rated significantly higher in low-intake groups of both fruit and vegetables. The results of multiple regression analyses revealed that menu planning was the major barrier to both fruit and vegetable consumption, followed by storing. Conclusions This study suggests that future interventions address perceived barriers associated with menu planning and storing of both fruit and vegetables to boost the consumption among Korean young adults. Special attention needs to be paid to those who are female, with lower incomes, and living in single-person households. Funding Sources This work was supported by the National Research Foundation of Korea (NRF) grant funded by the Korea government (MSIT).


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