Chapter 9. New developments in corpus approaches to social media

2020 ◽  
pp. 199-208
Author(s):  
Claire Hardaker
Keyword(s):  
Social Media ◽  
New Developments

scholarly journals Facebook as a Medium for the Support and Enhancement of Ambulatory Care for People With Diabetes: Qualitative Realist Evaluation of a Real-World Trial

JMIR Diabetes ◽  
10.2196/18146 ◽  
2020 ◽  
Vol 5 (3) ◽  
pp. e18146
Author(s):  
Bryan Cleal ◽  
Ingrid Willaing ◽  
Mette T Hoybye ◽  
Henrik H Thomsen
Keyword(s):  
Social Media ◽  
Data Gathering ◽  
Realist Evaluation ◽  
Program Theory ◽  
Primary Data ◽  
Provider Communication ◽  
New Developments ◽  
Evaluation Approach ◽  
Diabetes Technology ◽  
Patient Provider Communication

Background There is a growing focus on the potential uses, benefits, and limitations of social media in the context of health care communication. In this study, we have sought to evaluate an initiative pioneered at a hospital in Denmark that uses Facebook to support and enhance patient-provider communication about diabetes. Objective This paper aims to evaluate the success of the trial according to its initial objectives and to assess its potential scalability. Methods The study was undertaken in a clinic for diabetes and hormonal diseases at a large regional hospital in Denmark. Using a realist evaluation approach, we identified 4 key components in the program theory of the initiative, which we formulated as context-mechanism-outcome configurations (eg, complex and iterative chains of causality). These configurations informed data gathering and analysis. Primary data sources were the activity and content in the Facebook group, in the form of posts, likes, and comments, and interviews with patients (n=26) and staff (n=6) at the clinic. Results New developments in diabetes technology were the most popular posts in the forum, judged by number of likes and comments. Otherwise, information specific to the clinic received the most attention. All 4 components of the program theory were compromised to varying degrees, either as a result of failings in the anticipated mechanisms of change or contextual factors derived from the mode of implementation. Conclusions Social media serves well as a conduit for imagining positive change, but this can be a strength and weakness when attempting to enact change via concrete interventions, where stakeholder expectations may be unreasonably high or incompatible. Nonetheless, such initiatives may possess intangible benefits difficult to measure in terms of cost-effectiveness.

scholarly journals Facebook as a Medium for the Support and Enhancement of Ambulatory Care for People With Diabetes: Qualitative Realist Evaluation of a Real-World Trial (Preprint)

2020 ◽  
Author(s):  
Bryan Cleal ◽  
Ingrid Willaing ◽  
Mette T Hoybye ◽  
Henrik H Thomsen
Keyword(s):  
Social Media ◽  
Data Gathering ◽  
Realist Evaluation ◽  
Program Theory ◽  
Primary Data ◽  
Provider Communication ◽  
New Developments ◽  
Evaluation Approach ◽  
Diabetes Technology ◽  
Patient Provider Communication

BACKGROUND There is a growing focus on the potential uses, benefits, and limitations of social media in the context of health care communication. In this study, we have sought to evaluate an initiative pioneered at a hospital in Denmark that uses Facebook to support and enhance patient-provider communication about diabetes. OBJECTIVE This paper aims to evaluate the success of the trial according to its initial objectives and to assess its potential scalability. METHODS The study was undertaken in a clinic for diabetes and hormonal diseases at a large regional hospital in Denmark. Using a realist evaluation approach, we identified 4 key components in the program theory of the initiative, which we formulated as context-mechanism-outcome configurations (eg, complex and iterative chains of causality). These configurations informed data gathering and analysis. Primary data sources were the activity and content in the Facebook group, in the form of posts, likes, and comments, and interviews with patients (n=26) and staff (n=6) at the clinic. RESULTS New developments in diabetes technology were the most popular posts in the forum, judged by number of likes and comments. Otherwise, information specific to the clinic received the most attention. All 4 components of the program theory were compromised to varying degrees, either as a result of failings in the anticipated mechanisms of change or contextual factors derived from the mode of implementation. CONCLUSIONS Social media serves well as a conduit for imagining positive change, but this can be a strength and weakness when attempting to enact change via concrete interventions, where stakeholder expectations may be unreasonably high or incompatible. Nonetheless, such initiatives may possess intangible benefits difficult to measure in terms of cost-effectiveness.

scholarly journals Effects of user-generated content on social media advertising strategi

2021 ◽  
Vol 2 (1) ◽  
pp. 139-148
Author(s):  
Zahwa F Jasmine ◽  
Fadillah Fadillah
Keyword(s):  
Social Media ◽  
Information Age ◽  
Brand Awareness ◽  
Case Study Method ◽  
New Developments ◽  
Two Factors ◽  
Social Media Advertising ◽  
Consumer's Perception ◽  
Core Message

Both the use of UGC in the designing process of social media advertising  and social media advertising itself, are two relatively new developments following the information age. Time and time again the various effects and outcomes of UGC in social media advertising, including positive and negative responds which accordingly changed audience perception of the advertised. One recent example is the use of #GundalaFanart, a call for fan art submissions to promote the 2019 Indonesian superhero movie, Gundala. The case study method will be used to analyze the implementation of this UGC on the advertising of Gundala, and to provide an example of how much it affects brand awareness or image. We arrive to the conclusion that the UGC #GundalaFanart received positive attention from both familiar and new audience due to two factors; the form of the UGC itself aligns well with the film’s image and core message, and aligns as well with the product’s position within the consumer’s mind. These two factors are important to ensure effectiveness when designing and implementing UGC into a social media advertisement campaign. The UGC has significant effect on the reputation of the product or brand, which in turn affects the consumer’s perception of it, subsequently also affecting the decision making process in consuming said product.

scholarly journals On the effects of storytelling on wine price

2019 ◽  
Vol 15 ◽  
pp. 03010
Author(s):  
S. Antonio ◽  
R. Basiricò ◽  
and A. Seccia
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Media Use ◽  
Technological Development ◽  
Internet Technology ◽  
Strong Impact ◽  
Review Of The Literature ◽  
Media Communication ◽  
New Developments ◽  
Social Media Communication

Thanks to the new developments of internet technology and social media, communication is giving consumer newfound awareness. Additionally, thanks to the technological development, the modern consumer is getting always more informed and interactive, both with other consumers and brands. He requires traditional products to be experience-based, with strong links to local culture and tradition. Storytelling based marketing is having strong impact on brand loyalty and emotional connections of consumers to wine. The study presents a review of the literature on food&wine storytelling and social media use, and draws hypotheses to the study of the wine marketing for the future.

Marketing: A Very Short Introduction

2021 ◽  
Author(s):  
Kenneth Le Meunier-FitzHugh
Keyword(s):  
Social Media ◽  
Competitive Advantage ◽  
Short Introduction ◽  
New Developments ◽  
Customer Needs ◽  
General Overview ◽  
Customer Information ◽  
Globalized World ◽  
Forward Looking

Marketing: A Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Marketing is pivotal in today’s world as it stands at the interface between customers and businesses, determining and responding to customer needs, while also providing competitor and customer information to an organization. This VSI discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media. It also considers the importance of ethics and responsible marketing in a globalized world.

scholarly journals Smartphone photography and its socio-economic life in China: An ethnographic analysis

2021 ◽  
pp. 205943642110050
Author(s):  
Yunchang Yang
Keyword(s):  
Social Media ◽  
Digital Image ◽  
Social Life ◽  
Economic Life ◽  
New Developments ◽  
Chinese Context ◽  
Photo Editing ◽  
Ethnographic Analysis

The smartphone is perhaps one of the few items that can define our time in terms of its ubiquity and mobility. The photographic feature of various types of smartphones has also drawn the attention of consumers and manufacturers in recent years, with the consecutive upgrades of built-in cameras, photo-editing and sharing apps. From the taking, retouching, to publishing a photograph, smartphone photography, coupled with social media, has become important in understanding the relationships between digital image and sociality, aesthetics and identity. This article examines several new developments such as the rise of ‘professional amateurs’ and the selfie within the Chinese context. It then attempts to develop theories of smartphone photography that incorporate these developments. Using ethnographic analysis and interviews, this article aims to theorize smartphone photography as a series of practices that reveal local and individual specifications that traverse technicity, sociality and aesthetics. It shows how this has had a significant impact on Chinese people’s economic and social life.

Quantitative nano-characterization of heterogeneous catalysts

1995 ◽  
Vol 53 ◽  
pp. 398-399
Author(s):  
P.A. Crozier ◽  
M. Pan
Keyword(s):  
Heterogeneous Catalysts ◽  
Low Dose ◽  
Imaging Techniques ◽  
Structural Features ◽  
Catalyst Characterization ◽  
New Developments ◽  
Double Phase ◽  
Phase Systems ◽  
Dose Imaging

Heterogeneous catalysts can be of varying complexity ranging from single or double phase systems to complicated mixtures of metals and oxides with additives to help promote chemical reactions, extend the life of the catalysts, prevent poisoning etc. Although catalysis occurs on the surface of most systems, detailed descriptions of the microstructure and chemistry of catalysts can be helpful for developing an understanding of the mechanism by which a catalyst facilitates a reaction. Recent years have seen continued development and improvement of various TEM, STEM and AEM techniques for yielding information on the structure and chemistry of catalysts on the nanometer scale. Here we review some quantitative approaches to catalyst characterization that have resulted from new developments in instrumentation.HREM has been used to examine structural features of catalysts often by employing profile imaging techniques to study atomic details on the surface. Digital recording techniques employing slow-scan CCD cameras have facilitated the use of low-dose imaging in zeolite structure analysis and electron crystallography. Fig. la shows a low-dose image from SSZ-33 zeolite revealing the presence of a stacking fault.

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