Chapter 4.1 Expanding Multi-Dimensional analysis with qualitative research techniques

2014 ◽  
pp. 273-296 ◽  
Author(s):  
Susan Conrad
Keyword(s):  
Qualitative Research ◽  
Dimensional Analysis ◽  
Research Techniques

Microsoft Office: Gaining Insight into the Life of a College Student (B)

2017 ◽  
pp. 1-28
Author(s):  
Mohanbir Sawhney ◽  
Ashuma Ahluwalia ◽  
Yuliya Gab ◽  
Kevin Gardiner ◽  
Alan Huang ◽  
...  
Keyword(s):  
College Students ◽  
Qualitative Research ◽  
Observational Research ◽  
Ethnographic Research ◽  
Student Community ◽  
Research Techniques ◽  
Online Tools ◽  
Education Market ◽  
Microsoft Office ◽  
Higher Education Market

Microsoft Office was facing an uphill task in engaging the undergraduate student community. Attracting this audience—the most tech-savvy generation ever—was critical to the future of the Microsoft Office franchise. Microsoft's past advertising efforts to reach this audience had proven lackluster, while its key competitors were gradually entrenching themselves among this demographic. Microsoft's challenge was to determine the best tactics that could successfully connect with this audience. The (A) case describes Microsoft's dilemma and briefly addresses what college students mostly care about: managing homework, creating great-looking schoolwork, preparing for the workplace, and collaborating with friends and classmates. It also provides competitive information, chiefly Google's increasing presence in universities and its focus on the higher education market and the growing influence of Facebook among students and its evolution into a productivity tool. The (B) case describes the qualitative research tools that Microsoft used to get a better understanding of college students: day diaries using Twitter, technology diaries using the Internet and smartphones, focus groups, and one-on-one interviews with students. The case helps students understand the value of ethnographic and qualitative research techniques, draw inferences from the data, and subsequently make recommendations. It illustrates how ethnographic and observational studies enrich research by generating deeper consumer insight than traditional methods.Students will learn: - How online tools in ethnographic and observational research offer new insights not revealed by traditional survey research - How different qualitative market tools are used to collect data, as well as the pros and cons of different ethnographic research techniques - To interpret and synthesize data from qualitative and ethnographic research - How research can influence a firm's marketing and advertising tactics

Microsoft Office: Gaining Insight into the Life of a College Student (A)

2017 ◽  
pp. 1-7
Author(s):  
Mohanbir Sawhney ◽  
Ashuma Ahluwalia ◽  
Yuliya Gab ◽  
Kevin Gardiner ◽  
Alan Huang ◽  
...  
Keyword(s):  
College Students ◽  
Qualitative Research ◽  
Observational Research ◽  
Ethnographic Research ◽  
Student Community ◽  
Research Techniques ◽  
Online Tools ◽  
Education Market ◽  
Microsoft Office ◽  
Higher Education Market

Microsoft Office was facing an uphill task in engaging the undergraduate student community. Attracting this audience—the most tech-savvy generation ever—was critical to the future of the Microsoft Office franchise. Microsoft's past advertising efforts to reach this audience had proven lackluster, while its key competitors were gradually entrenching themselves among this demographic. Microsoft's challenge was to determine the best tactics that could successfully connect with this audience. The (A) case describes Microsoft's dilemma and briefly addresses what college students mostly care about: managing homework, creating great-looking schoolwork, preparing for the workplace, and collaborating with friends and classmates. It also provides competitive information, chiefly Google's increasing presence in universities and its focus on the higher education market and the growing influence of Facebook among students and its evolution into a productivity tool. The (B) case describes the qualitative research tools that Microsoft used to get a better understanding of college students: day diaries using Twitter, technology diaries using the Internet and smartphones, focus groups, and one-on-one interviews with students. The case helps students understand the value of ethnographic and qualitative research techniques, draw inferences from the data, and subsequently make recommendations. It illustrates how ethnographic and observational studies enrich research by generating deeper consumer insight than traditional methods.Students will learn: - How online tools in ethnographic and observational research offer new insights not revealed by traditional survey research - How different qualitative market tools are used to collect data, as well as the pros and cons of different ethnographic research techniques - To interpret and synthesize data from qualitative and ethnographic research - How research can influence a firm's marketing and advertising tactics

scholarly journals Metode Bercerita Dengan Teknik Role Playing untuk Menumbuhkan Akhlak Mulia

2018 ◽  
Vol 1 (2) ◽  
pp. 201-222
Author(s):  
Ari Kartiko ◽  
Edy Kurniwan
Keyword(s):  
Qualitative Research ◽  
Role Playing ◽  
Public Welfare ◽  
Research Library ◽  
Research Libraries ◽  
Student Activity ◽  
Research Techniques ◽  
Library Research ◽  
Purpose Of Education ◽  
Clear Information

Education plays an important role in achieving the ideals of the Indonesian people in accordance with the formulation of the 1945 Constitution which clearly states that the purpose of education is to promote public welfare and educate the life of the nation, essentially the realization of these noble individuals of course it will balance the nation's intelligence in prospering the country. Based on this, education must be able to foster noble character so that later can produce generations that are intelligent and useful for the nation. The problem lies in how to cultivate noble character in students. School institutions by means of teacher teaching are central to instilling students' noble character. Therefore this study aims to find out how storytelling and role-playing activities can foster noble character. This study uses qualitative research with the type of research library. Research libraries are research techniques using book sources to develop science. Clear information and sources have been arranged systematically. Storytelling with role-playing techniques is something that students really like. This will be learning that can stimulate student activity. Inserting values into a story will be useful in developing a noble character. Noble character is a sincere and conscious act that arises from within a person. By telling stories, students will get knowledge about good grades and role-playing will provide opportunities for students to apply the knowledge gained. So that it will become good habits and emerge noble character in students.

scholarly journals Correctional Officers’ Perceptions about the Safety and Control of Prohibited Items Entering into Prisons and Penitentiaries

2021 ◽  
Vol 10 ◽  
pp. 1178-1189
Author(s):  
Dittita Tititampruk ◽  
◽  
Tanet Ketsil
Keyword(s):  
Qualitative Research ◽  
Correctional Officers ◽  
Maximum Security ◽  
Research Techniques ◽  
And Control

The smuggling of prohibited items is one of the significant problems faced by prisons worldwide. This research explores the smuggling of prohibited items into Thai prisons by examining the perceptions of 20 correctional officers, who are directly involved in the prevention and suppression of such issues, by using qualitative research techniques. The results reveal that although measures have been put in place to prevent the smuggling of prohibited items and avert any prison searches, there are still channels for smuggling items in medium and maximum-security prisons. Finally, how other strategies may be employed by correctional administrators to control their facilities and environments are discussed.

scholarly journals Az innovációterjedés lehetőségei egy technológiai piacon (Opportunity of the innovation on a technologic market)

2007 ◽  
pp. 59-64
Author(s):  
András Bauer ◽  
Dóra Horváth ◽  
Ariel Zoltán Mitev
Keyword(s):  
Qualitative Research ◽  
Diffusion Of Innovation ◽  
Success Factors ◽  
New Technology ◽  
User Acceptance ◽  
The Other ◽  
Negative Attitudes ◽  
Research Techniques

Az innovációterjedés vizsgálatának számos módszere ismert a szakirodalomban, a leggyakoribb a szociológiai alapú közelítés, melynek marketingvonatkozásait alapvetően Rogers (1962) dolgozta fel. Rogers elmélete kettős – egyrészt elméleti szegmentációt nyújt az innováció elfogadásához, másrészt bemutatja a sikeres innovációelfogadás tényezőit. Az elmélet további alkalmazása során egy viszonylag egységes, de – mint ahogy a szerzők 2005-ben végzett kutatásából kiderült – nem feltétlen valós kép alakult ki az egyes fogyasztói csoportokról. A legtöbb innovációs kutatás kvantitatív jellegű, amily eleve feltételezi, hogy pontosan ismerjük a probléma szerkezetét. Radikálisan új megoldások esetében azonban nem feltétlenül rendelkezünk ilyen ismeretekkel, s szükséges lehet egy feltáró kutatás elvégzése. A szerzők vizsgálatukban alapvetően kvalitatív kutatási technikákat alkalmaztak: a résztvevők megfigyelését, a strukturálatlan interjút, mélyinterjút egyaránt használták, és a felhasználók, illetve az érdekelt vállalatok széles körét vonták be a kutatásba. _____________ In their paper the authors study the user acceptance of a new innovation, wifi applications in a technologically less developed market with qualitative research techniques. They used Rogers’ framework of aspects of the diffusion of innovation, to explore whether those factors are traceable and have influence in the spreading of hotspot. Their objective was to explore the factors of diffusion of innovation in a less developed market, what the major possible success factors of introducing wifi solutions for operating hotspots. They found that current users show two separate groups: one group is the technology freak, trend follower innovators. The other group is also technologically well-educated more conservative – security sensitive professional users, innovators in the sense of using the new technology at the earliest stage, but hold negative attitudes towards the new application in question. This raises the question whether companies are to approach these innovators with differentiated strategy.

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