Review of Poppel (2013): Getting the vaccine now will protect you in the future! A pragma-dialectical analysis of strategic maneuvering with pragmatic argumentation in health brochures

2014 ◽  
Vol 3 (3) ◽  
pp. 322-324
Author(s):  
Sara Rubinelli
Keyword(s):  
Strategic Maneuvering ◽  
Pragmatic Argumentation ◽  
The Future ◽  
Dialectical Analysis

Argument by multimodal metaphor as strategic maneuvering in video advertising

2017 ◽  
Vol 6 (3) ◽  
pp. 359-380 ◽  
Author(s):  
Zhang Chuanrui ◽  
Xu Cihua
Keyword(s):  
Conceptual Metaphor ◽  
Strategic Maneuvering ◽  
Conceptual Metaphor Theory ◽  
Video Advertising ◽  
Metaphor Theory ◽  
Sense Of Identity ◽  
Dialectical Analysis ◽  
China Central Television

Abstract The present study analyzes the strategic maneuvering in the Lin Dan Commercial (LDC), an anti-corruption advertisement broadcasted on China Central Television, with the help of pragma-dialectics and conceptual metaphor theory. In order to evaluate the LDC’s reasonableness and effectiveness, this research aims to establish how an argument by multimodal metaphor is used in practice for disseminating of an anti-corruption view. A pragma-dialectical analysis is provided of the LDC advertisement viewed as a multimodal metaphor. According to the research, the LDC advertisement multimodally contains a conceptual metaphor, career is a match, to enhance the advertisement’s effectiveness by maneuvering strategically. In this endeavor, a sense of identity created by the multimodally-expressed conceptual metaphor is utilized to ensure its reasonableness.

scholarly journals Dialectics of Resilience: A Multi–Level Analysis of a Telehealth Innovation

2007 ◽  
Vol 22 (1) ◽  
pp. 24-35 ◽  
Author(s):  
Sunyoung Cho ◽  
Lars Mathiassen ◽  
Daniel Robey
Keyword(s):  
Fragile State ◽  
Future Success ◽  
The Future ◽  
Dialectical Process ◽  
Multi Level ◽  
Dialectical Analysis ◽  
Level Analysis

Resilience is commonly portrayed as a positive capability that allows individuals, groups, and organizations to thrive in dynamic contexts. This paper questions this oversimplified view based on a dialectical analysis of a telehealth innovation within a network of collaborating hospitals. We analyze the major contradictions that characterize the adoption of the innovation. First, we analyze contradictions between individuals and groups within each adopting organization. Second, we analyze contradictions between the adopting organizations. This multi-level analysis leads to a deeper understanding of resilience as a dialectical process. The analysis of the case shows that, although the participating individuals, groups, and organizations demonstrated apparent resilience in adopting the telehealth innovation, the innovation remained in a fragile state, where it was unclear whether it would continue to diffuse, stabilize as-is, or slowly deteriorate. Hence, while resilience facilitated swift and successful adoption, it also created tensions that endangered further diffusion and the long-term sustainability of the telehealth innovation. We suggest that understanding the future success of the innovation would be facilitated to a large extent by a dialectical analysis of the involved contradictions.

Strategic maneuvering in critical reactions to pragmatic argumentation

2011 ◽  
pp. 21-38 ◽  
Author(s):  
Marianne Doury ◽  
Ton van Haaften ◽  
A. Francisca Snoeck Henkemans
Keyword(s):  
Strategic Maneuvering ◽  
Pragmatic Argumentation

scholarly journals The Role of Quasi-Logical Arguments in Critical Dialogue: A Pragma-Dialectical Redefinition

2017 ◽  
Vol 37 (1) ◽  
pp. 42
Author(s):  
Iva Svačinová
Keyword(s):  
Point Of View ◽  
Strategic Maneuvering ◽  
Critical Dialogue ◽  
Logical Scheme ◽  
Difference Of Opinion ◽  
Argument Scheme ◽  
The Difference ◽  
Dialectical Analysis

The article focuses on the New Rhetoric’s concept of quasi-logical arguments imitating logical or mathematical demonstrations, and examines it from point of view of pragma-dialectics as a device contributing towards resolving the difference of opinion. It is shown that the category of quasi-logical arguments cannot be considered as an argument scheme or a united type of strategic maneuvering. It is suggested to consider the category of quasi-logical arguments as a cluster of specific strategic maneuvers increasing the efficiency of arguments under certain circumstances. This approach is demonstrated in a case study of pragma-dialectical analysis of the quasi-logical scheme of probability.

International determination of the total motion of the pole

1961 ◽  
Vol 13 ◽  
pp. 29-41
Author(s):  
Wm. Markowitz
Keyword(s):  
Secular Motion ◽  
The Future

A symposium on the future of the International Latitude Service (I. L. S.) is to be held in Helsinki in July 1960. My report for the symposium consists of two parts. Part I, denoded (Mk I) was published [1] earlier in 1960 under the title “Latitude and Longitude, and the Secular Motion of the Pole”. Part II is the present paper, denoded (Mk II).

Status of the Lick Proper Motion Program

1978 ◽  
Vol 48 ◽  
pp. 387-388
Author(s):  
A. R. Klemola
Keyword(s):  
Proper Motion ◽  
The Future

Second-epoch photographs have now been obtained for nearly 850 of the 1246 fields of the proper motion program with centers at declination -20° and northwards. For the sky at 0° and northward only 130 fields remain to be taken in the next year or two. The 270 southern fields with centers at -5° to -20° remain for the future.

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