Hunters' preferences and willingness to pay for driven hunts in southern Europe
Context Driven hunts exemplify the most representative form of big-game hunting in southern Europe. Aims We analysed hunter preferences for driven hunts and the marginal willingness to pay for their characteristics. Methods We conducted a discrete-choice experiment for driven hunts, taking into account the number of deer that could be hunted, the possibility of free-range wild-boar hunting, the presence of trophies, and other characteristics of driven hunts, such as congestion and travel time. Key results The highest influential driven-hunt characteristic on the utility of big-game hunters is the presence of trophy specimens, whereas for the small-game hunter it would be free-range wild-boar hunting. Conclusions Small-game hunters are reluctant to participate in the big-game market because of cultural factors and not because of budgetary restrictions. Implications Wildlife management and marketing of driven hunts can be improved taking into account the hunter preferences.