BP's evolution in the face of Australia's transforming fuel supply chain: ensuring business sustainability as well as security of supply for the nation's demands
BP has embraced the changing landscape of the fuel supply chain in Australia. Historically, fuel supply in Australia has been manufactured and supplied nationally. However, Australia’s future fuel supply will rely on a globalised supply chain in order to meet local needs. In response, BP has (among other initiatives) transformed its operations and maintenance approach to terminals and fuel distribution within Australia to guarantee a sustainable business model, offsetting the trend of high asset ownership costs and low efficiency. When it comes to terminal management, BP’s creation of Australian Terminals Operation Management (ATOM), a joint venture between BP and UGL, differentiates BP from its peers. This model has proven fundamental to maintaining a competitive position in the Australian fuel industry. BP’s unique approach to meeting customer demands through the ATOM business is a success story that comes from pre-empting and embracing change.