Decoding the Globe: Globalism, Advertising, and Corporate Practice

1997 ◽  
Vol 15 (1) ◽  
pp. 73-86 ◽  
Author(s):  
Patrick McHaffie
Keyword(s):  
Global Economy ◽  
Computer Systems ◽  
Symbolic Power ◽  
Space Program ◽  
Spatial Practices ◽  
Hewlett Packard ◽  
The Real ◽  
The Us ◽  
Corporate Practice

The current graphical rhetoric of advertising includes everything from images of the globe borrowed from the US space program (for example, Hewlett-Packard Corp. computer systems), to pseudotribal renderings of a very different sort [for example, Minute Maid's (The Coca Cola Co.) Fruitopia]. The use of these images are part of what Goldman calls the economy of ‘commodity signs’, where produced meanings are linked to commodities through the medium of the print or broadcast advertisement. The increased incorporation of global images in Western advertising presents an opportunity to analyze the ideological underpinning of the ‘new global economy’. The sheer volume of purchased advertising space places these often confusing images before our eyes at an increasing pace, producing meanings which tend to obfuscate and fetishize discourse related to globalism. A decoding of specific advertisements with the use of the Hewlett-Packard Corporation as a case study, juxtaposed against the real spatial practices of the company will reveal ruptures, contradictions, and incoherence in advertising messages which appropriate the symbolic power of global images.

The Dynamics of Geographic versus Sectoral Diversification: Is There a Link to the Real Economy?

2012 ◽  
Vol 02 (04) ◽  
pp. 1250019 ◽  
Author(s):  
Francesca Carrieri ◽  
Vihang Errunza ◽  
Sergei Sarkissian
Keyword(s):  
Asset Allocation ◽  
Global Economy ◽  
Real Economy ◽  
Geographic Diversification ◽  
The Real ◽  
Developed Economies ◽  
Country Level ◽  
The Us ◽  
Production Growth ◽  
Allocation Approach

We study the dynamics of gains from sectoral versus geographic diversification and relate economic sources to changes in those gains. We estimate conditional correlations between returns on the US equity market and 16 equity markets and 10 local industries from other OECD countries and find that the average correlation across countries has increased in relation to that across industries. We also show that this process is accompanied by increased alignment in the industrial structures across countries and an increase in the average conditional correlation of aggregate production growth across countries relative to that of disaggregated production growth, especially among developed economies. Thus, the increased benefits of industry-level investing across developed markets are reflected in the real side of the global economy. However, country-level investing should remain the predominant asset allocation approach in emerging markets.

scholarly journals Bringing Ukraine Back on Track

2020 ◽  
Vol 4 (1) ◽  
pp. 77-90
Author(s):  
Hilmar Þór Hilmarsson
Keyword(s):  
Global Economy ◽  
Sustainable Growth ◽  
The West ◽  
Eu Membership ◽  
The Us ◽  
Vested Interests ◽  
Military Engagement ◽  
The Military ◽  
The Eu

Ukraine’s history has been a turbulent one, and currently the country is in a crisis. The purpose of the article is to discuss how Ukraine can move away from the current East-West competition that poses a risk of dividing the country into two. What does it take to move a united Ukraine forward? How can Ukraine progress economically, politically and improve its security profile? The methodology used in the article is the case study method and it often compares Ukraine’s performance with Poland, a country of a similar size in terms of population, land mass, and located in geographic proximity. The article argues that more inclusive and sustainable growth in Ukraine will require increased productivity of the economy, more benefits from international trade and investment supported by closer integration into the global economy, as well as a well-governed domestic economy with stronger institutions to withstand pressures from vested interests. The US, EU and NATO must make more efforts to help Ukraine resolve the current conflict with Russia, which in turn needs to stop the military engagement in Ukraine to let it recover and benefit from integration and cooperation with the West. NATO membership and full EU membership should not be considered for now, but Ukraine should be an independent and neutral buffer state between the East and the West, with full access to the EU common market. Ukraine needs increased financial support, especially from the EU, US, IMF and the World Bank for its reconstruction.

Japan's Bioventures: Past, Present and Future

2014 ◽  
Vol 11 (05) ◽  
pp. 1450031
Author(s):  
Shiaw Jia Eyo
Keyword(s):  
Biotechnology Industry ◽  
Case Study Method ◽  
The Real ◽  
Real Issue ◽  
Start Up ◽  
The Us ◽  
Sustainable System ◽  
New Policies ◽  
Start Ups

This paper reviews the creation and the development of biotechnology start-ups in Japan known as "bioventures". In the early 1990s, the Japanese government began to introduce new policies to promote the development of bioventures. Within the span of a decade, the number of bioventures grew five times. However, majority of them continued to operate at the seed or start-up stage. This paper seeks to explore the underdeveloped state of bioventures in Japan, based on the case study method which includes the use of interviews and reviews of several policies and regulations. This paper also compares the development of Japanese biotechnology industry with the biotechnology industry in the US and Europe. This paper concludes that the lack of a sustainable system of funding is the real issue hindering the development of bioventures in Japan.

scholarly journals Reach for the Sky

2005 ◽  
Vol 127 (09) ◽  
pp. 44-46
Author(s):  
John Varrasi
Keyword(s):  
Noise Control ◽  
Computer Systems ◽  
Technical Information ◽  
Space Program ◽  
The Us ◽  
Level Of Knowledge ◽  
The 1960S ◽  
Advanced Computer ◽  
Technological Achievement

This article highlights that for centuries although space was the realm of wonder and fascination, of fiction and children’s bedtime stories, of shooting balls of fire and faraway heavenly bodies; still it was less than 50 years ago that things began to change in earnest. Enormous engineering resources were invested in the US space program during the 1960s. By the end of the decade, engineers had gained a sufficient level of knowledge about chemical rockets and storable propellants and turned their attention to other technologies, such as noise control and advanced computer systems. In its tradition of recognizing technological achievement, ASME has bestowed honors and awards on numerous engineers and scientists associated with the nation's space program. ASME’s publications and conferences have been important vehicles for disseminating technical information on aerospace and aeronautics technology. The Society’s Aerospace Division, which predates the lunar program, has been one of the most active sectors of ASME's technical divisions.

Advanced IR-OBIRCH Analysis Technique for High Isb Failure Analysis

2010 ◽  
Author(s):  
Kuo Hsiung Chen ◽  
Wen Sheng Wu ◽  
Yu Hsiang Shu ◽  
Jian Chan Lin
Keyword(s):  
Failure Analysis ◽  
Failure Mechanisms ◽  
Fault Localization ◽  
Resistance Change ◽  
The Real ◽  
Analysis Techniques ◽  
Analysis Technique ◽  
Leakage Failure ◽  
Failure Site

Abstract IR-OBIRCH (Infrared Ray – Optical Beam Induced Resistance Change) is one of the main failure analysis techniques [1] [2] [3] [4]. It is a useful tool to do fault localization on leakage failure cases such as poor Via or contact connection, FEoL or BEoL pattern bridge, and etc. But the real failure sites associated with the above failure mechanisms are not always found at the OBIRCH spot locations. Sometimes the real failure site is far away from the OBIRCH spot and it will result in inconclusive PFA Analysis. Finding the real failure site is what matters the most for fault localization detection. In this paper, we will introduce one case using deep sub-micron process generation which suffers serious high Isb current at wafer donut region. In this case study a BEoL Via poor connection is found far away from the OBIRCH spots. This implies that layout tracing skill and relation investigation among OBIRCH spots are needed for successful failure analysis.

A Methodology for Characterizing System-Level ESD Sensitivity

2004 ◽  
Author(s):  
Marie-Pascale Chagny ◽  
John A. Naoum
Keyword(s):  
Electrostatic Discharge ◽  
Computer Systems ◽  
Electronic Equipment ◽  
Experimental Methodology ◽  
Computer Users ◽  
System Level ◽  
Permanent Damage ◽  
Design Improvement ◽  
Desktop Computers

Abstract Over the years, failures induced by an electrostatic discharge (ESD) have become a major concern for semiconductor manufacturers and electronic equipment makers. The ESD events that cause destructive failures have been studied extensively [1, 2]. However, not all ESD events cause permanent damage. Some events lead to recoverable failures that disrupt system functionality only temporarily (e.g. reboot, lockup, and loss of data). These recoverable failures are not as well understood as the ones causing permanent damage and tend to be ignored in the ESD literature [3, 4]. This paper analyzes and characterizes how these recoverable failures affect computer systems. An experimental methodology is developed to characterize the sensitivity of motherboards to ESD by simulating the systemlevel ESD events induced by computer users. The manuscript presents a case study where this methodology was used to evaluate the robustness of desktop computers to ESD. The method helped isolate several weak nets contributing to the failures and identified a design improvement. The result was that the robustness of the systems improved by a factor of 2.

A Bibliometric Analysis of Global Research on Lophomonas sp. in Scopus (1933-2019)

2020 ◽  
Vol 20 ◽  
Author(s):  
Masoud Keighobadi ◽  
Maryam Nakhaei ◽  
Ali Sharifpour ◽  
Ali Akbar Khasseh ◽  
Sepideh Safanavaei ◽  
...  
Keyword(s):  
Bibliometric Analysis ◽  
International Collaboration ◽  
Research Articles ◽  
High Quality ◽  
The Real ◽  
The Us ◽  
The World ◽  
Scopus Database ◽  
Number Of Publications ◽  
Global Research

Background: This study was designed to analyze the global research on Lophomonas spp. using bibliometric techniques. Methods: A bibliometric research was carried out using the Scopus database. The analysis unit was the research articles conducted on Lophomonas spp. Results: Totally, 56 articles about Lophomonas spp. were indexed in the Scopus throughout 1933-2019 ( 87 years ) with the following information: (A) The first article was published in 1933; (B) 21 different countries contributed in studies related to Lophomonas spp.; (C) China ranked first with 16 publications about Lophomonas spp.; and (D) “Brugerolle, G” and “Beams, H.W.” from France and the US participated in 4 articles respectively, as the highest number of publications in the Lophomonas spp. network. Discussion: After 87 years, Lophomonas still remains unknown for many researchers and physicians around the world. Further studies with high quality and international collaboration are urgently needed to determine different epidemiological aspects and the real burden of the mysterious parasite worldwide.

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