The effects of health literacy and information seeking behaviour towards health marketing activity in pandemic time

2021 ◽  
Author(s):  
Julinawati Suanda ◽  
Mohamad Rezal Hamzah ◽  
Zamzaliza A. Mulud ◽  
Suffian Hadi Ayub ◽  
Husna Afifi Mohd Yusoff
Keyword(s):  
Health Literacy ◽  
Information Seeking ◽  
Marketing Activity ◽  
Health Marketing ◽  
Information Seeking Behaviour

scholarly journals The Role of Health Literacy and Social Networks in Arthritis Patients' Health Information-Seeking Behavior: A Qualitative Study

2012 ◽  
Vol 2012 ◽  
pp. 1-6 ◽  
Author(s):  
Janette Ellis ◽  
Judy Mullan ◽  
Anthony Worsley ◽  
Nagesh Pai
Keyword(s):  
Social Network ◽  
Health Literacy ◽  
Qualitative Study ◽  
Health Information ◽  
Information Seeking ◽  
Health Information Seeking ◽  
Structured Interviews ◽  
Information Seeking Behaviour ◽  
Wide Range ◽  
Selection Of

Background. Patients engage in health information-seeking behaviour to maintain their wellbeing and to manage chronic diseases such as arthritis. Health literacy allows patients to understand available treatments and to critically appraise information they obtain from a wide range of sources. Aims. To explore how arthritis patients' health literacy affects engagement in arthritis-focused health information-seeking behaviour and the selection of sources of health information available through their informal social network. Methods. An exploratory, qualitative study consisting of one-on-one semi-structured interviews. Twenty participants with arthritis were recruited from community organizations. The interviews were designed to elicit participants' understanding about their arthritis and arthritis medication and to determine how the participants' health literacy informed selection of where they found information about their arthritis and pain medication. Results. Participants with low health literacy were less likely to be engaged with health information-seeking behaviour. Participants with intermediate health literacy were more likely to source arthritis-focused health information from newspapers, television, and within their informal social network. Those with high health literacy sourced information from the internet and specialist health sources and were providers of information within their informal social network. Conclusion. Health professionals need to be aware that levels of engagement in health information-seeking behaviour and sources of arthritis-focused health information may be related to their patients' health literacy.

scholarly journals Association between cancer literacy and cancer-related behaviour: evidence from Ticino, Switzerland

2014 ◽  
Vol 3 (2) ◽  
Author(s):  
Nicola Diviani ◽  
Peter J. Schulz
Keyword(s):  
Health Literacy ◽  
Information Seeking ◽  
Health Behaviours ◽  
Functional Health ◽  
Cancer Information ◽  
Functional Health Literacy ◽  
Cancer Screenings ◽  
Information Seeking Behaviour ◽  
Cancer Literacy ◽  
Cancer Information Seeking

<em>Background</em>. This paper details the role of different dimensions of health literacy in the relationship between health literacy and cancer-related health behaviours. In particular, <em>Cancer Literacy</em> is studied as an exemplar of a dimension of health literacy beyond basic reading and writing skills. The link between functional health literacy, Cancer Literacy and cancer-related health behaviours is investigated in a sample of Ticino (Switzerland) residents (n=639). <br /><em>Design and methods.</em> Detailed data is collected about respondents’ functional health literacy, <em>Cancer Literacy</em>, cancer information seeking behaviour, engagement in cancer preventive behaviours, participation to cancer screenings, and intention to adhere to current screening recommendations. <br /><em>Results</em>. Results confirm the added value of <em>Cancer Literacy</em> – compared to functional health literacy – in explaining people’s cancer information seeking behaviour, their participation to several cancer screenings and their screening intention, underscoring the need to take into account dimensions of health literacy beyond basic functional skills. <br /><em>Conclusions</em>. From a public health perspective, findings provide further evidence on the importance of adapting informational and educational communication intervention designed to improve cancer prevention and screening to different audiences.

scholarly journals Facing the Growing COVID-19 Infodemic: Digital Health Literacy and Information-Seeking Behaviour of University Students in Slovenia

2021 ◽  
Vol 18 (16) ◽  
pp. 8507
Author(s):  
Mitja Vrdelja ◽  
Sanja Vrbovšek ◽  
Vito Klopčič ◽  
Kevin Dadaczynski ◽  
Orkan Okan
Keyword(s):  
Health Literacy ◽  
University Students ◽  
Health Information ◽  
Information Seeking ◽  
Digital Health ◽  
Online Information ◽  
Cross Sectional Survey ◽  
Online Questionnaire ◽  
Cross Sectional ◽  
Information Seeking Behaviour

The entire world is faced with the COVID-19 pandemic, which is also accompanied by an infodemic. This refers to the rapid spread of (accurate and false) information, mainly through internet usage increasing. Digital health literacy (DHL) is therefore important for addressing challenges related to online health information and services, as well as for navigation through the complex information landscape with huge amounts of different (and conflicting) information about COVID-19. The aim of this study is to examine the level of DHL in relation to COVID-19 in Slovenian university students and to determine online information-seeking behaviour in order to plan and prepare effective communication interventions for this sub-population. A cross-sectional survey, administered by an online questionnaire, was conducted to collect data on DHL. A total of 3621 students participated, of whom 70% were female and the average age was 22.65 years (SD = 4.65). Bivariate analyses were performed to assess the association of key characteristics with DHL. Overall, the results show that the level of DHL among students is sufficient. Most difficulties were reported in assessing the reliability of information (n = 1484, 49.3%). Approximately one third of the students (n = 847, 27.9%) reported having problems in finding information of their interest, and somewhat more (n = 900, 29.6%) reported difficulties in making a selection among all the information found. Students with a sufficient level of DHL are more likely to seek information through search engines and websites of official institutions, while students with a limited level of DHL more frequently reported using social media for health information searches. It is necessary to establish interventions for a systematic lift of the DHL and health literacy (HL) of all population groups.

scholarly journals Physicists and Astronomers Use Google as a Starting Point for Specific Queries, but Do Not Intentionally Use It to Search for Articles

2011 ◽  
Vol 6 (1) ◽  
pp. 81
Author(s):  
Laura Newton Miller
Keyword(s):  
Search Engine ◽  
Information Seeking ◽  
Critical Incident ◽  
Online Survey ◽  
Daily Basis ◽  
Specific Information ◽  
Information Seeking Behaviour ◽  
Starting Point ◽  
General Search ◽  
Information Event

A Review of: Jamali, H. R., & Asadi, S. (2010). Google and the scholar: The role of Google in scientists' information seeking behaviour. Online Information Review, 34(2), 282-294. Objective – To determine how Google’s general search engine impacts the information-seeking behaviour of physicists and astronomers. Design – Using purposive stratified non-random sampling, a mixed-methods study was conducted which included one-on-one interviews, information-event cards, and an online questionnaire survey. Setting – Department of Physics and Astronomy at University College London. Subjects – The researchers interviewed 26 PhD students and 30 faculty members (23% of the department’s 242 faculty and students), and 24 of those participants completed information-event cards. A total of 114 respondents (47.1% of the department members) participated in the online survey. Methods – The researchers conducted 56 interviews which lasted an average of 44 minutes each. These were digitally recorded, fully transcribed, and coded. The researchers asked questions related to information-seeking behaviour and scholarly communication. Four information-event cards were given to volunteer interviewees to gather critical incident information on their first four information-seeking actions after the interview. These were to be completed preferably within the first week of receiving the cards, with 82 cards completed by 24 participants. Once initial analysis of the interviews was completed, the researchers sent an online survey to the members of the same department. Main Results – This particular paper examined only the results related to the scholars’ information-seeking behaviour in terms of search engines and web searching. Details of further results are examined in Jamali (2008) and Jamali and Nicholas (2008). The authors reported that 18% of the respondents used Google on a daily basis to identify articles. They also found that 11% searched subject databases, and 9% searched e-journal websites on a daily basis. When responses on daily searching were combined with those from participants who searched two to three times per week, the most popular method for finding research was by tracking references at the end of an article (61%). This was followed by Google (58%) and ToC email alerts (35%). Responses showed that 46% never used Google Scholar to discover research articles. When asked if they intentionally searched Google to find articles, all except two participants answered that they do not, instead using specific databases to find research. The researchers noted that finding articles in Google was not the original intention of participants’ searches, but more of a by-product of Google searching. In the information-event card study, two categories emerged based on the kinds of information required. This included participants looking for general information on a specific topic (64%, with 22 cases finding this information successfully), and participants knowing exactly what piece of information they were seeking (36%, with 28 cases finding information successfully). There was no occurrence of using Google specifically to conduct a literature search or to search for a paper during this information-event card study, although the researchers say that Google is progressively showing more scholarly information within its search results. (This cannot be ascertained from these specific results except for one response from an interviewee.) The researchers found that 29.4% of respondents used Google to find specific pieces of information, although it was not necessarily scholarly. Conclusion – Physics and astronomy researchers do not intentionally use Google’s general search engine to search for articles, but, Google seems to be a good starting point for problem-specific information queries.

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