Hospital marketing should focus on physicians: Lessons from Germany

2008 ◽  
Vol 8 (4) ◽  
pp. 303-310
Author(s):  
Björn Bloching ◽  
Harald F Stock ◽  
Jochen Scheel
Keyword(s):  
Hospital Marketing

Hospital Successes and Failures Indicate Change in Hospital Marketing

1993 ◽  
Vol 7 (2) ◽  
pp. 11-18 ◽  
Author(s):  
Robert F. Krampf ◽  
Darryl W. Miller
Keyword(s):  
Successes And Failures ◽  
Hospital Marketing

Hospital Marketing in the Eighties

1983 ◽  
Vol 61 (4) ◽  
pp. 11-12
Author(s):  
Aaron D. Cushman
Keyword(s):  
Hospital Marketing

The Effect of Managed Care on Hospital Marketing Orientation

1998 ◽  
Vol 43 (3) ◽  
pp. 229-241 ◽  
Author(s):  
Patricia R. Loubeau ◽  
Robert Jantzen
Keyword(s):  
Managed Care ◽  
Marketing Orientation ◽  
Hospital Marketing

A Normative Model of Hospital Marketing Decision Making

1994 ◽  
Vol 8 (1) ◽  
pp. 55-69 ◽  
Author(s):  
Kevin L. Hammond ◽  
Gene Brown ◽  
Neil Humphreys
Keyword(s):  
Decision Making ◽  
Normative Model ◽  
Marketing Decision ◽  
Hospital Marketing

Strategic Hospital Marketing Responses to Prospective Payment

1987 ◽  
Vol 1 (3-4) ◽  
pp. 71-81
Author(s):  
Michael D Rosko ◽  
Robert W Broyles
Keyword(s):  
Prospective Payment ◽  
Hospital Marketing
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