In 1968, the Soviet economist and demographer Boris
Urlanis
started a national conversation in the Soviet Union with his
article “Beregite muzhchin!” or “Save the Men!” in the popular journal
Literaturnaia gazeta. The essay, translated here, points out the increasingly
troubling imbalance in male and female health as men
were dying, on average, eight years earlier than women. Urlanis calls
for attention to accidents and lifestyle problems (smoking and drinking,
as featured in propaganda posters) as well as a nationwide set of
health institutions centered on male health. The essay precipitated
a flood of essays, letters, commentaries, cartoons, and even a movie
under the same title.