Country-of-origin fit: When does a discrepancy between brand origin and country of manufacture reduce consumers’ product evaluations?

2016 ◽  
Vol 23 (4) ◽  
pp. 403-418 ◽  
Author(s):  
Zachary S Johnson ◽  
Yichao Tian ◽  
Sangwon Lee
Keyword(s):  
Country Of Origin ◽  
Product Evaluations

Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective

1985 ◽  
Vol 22 (4) ◽  
pp. 388-396 ◽  
Author(s):  
Johny K. Johansson ◽  
Susan P. Douglas ◽  
Ikujiro Nonaka
Keyword(s):  
Methodological Approach ◽  
Country Of Origin ◽  
Simultaneous Equations ◽  
Product Class ◽  
Product Evaluations ◽  
Class Differences ◽  
Methodological Perspective ◽  
Attitudinal Model ◽  
The Impact

A new methodological approach for examining the impact of country of origin on product evaluations is proposed. It takes the form of a multiattribute attitudinal model analyzed by means of a system of simultaneous equations. This approach makes possible examination of the impact of other attributes as well as country of origin on evaluations, and takes into consideration the effect of familiarity and knowledge about the product class. Differences between respondents of two different national origins are also investigated because previous research indicates differences in country stereotyping by nationality.

Extended self: implications for country-of-origin

2014 ◽  
Vol 31 (4) ◽  
pp. 312-321 ◽  
Author(s):  
Annie Peng Cui ◽  
M. Paula Fitzgerald ◽  
Karen Russo Donovan
Keyword(s):  
Cultural Context ◽  
Country Of Origin ◽  
Milk Product ◽  
Product Evaluations ◽  
Extended Self ◽  
Content Type ◽  
Fresh Milk ◽  
Self Image ◽  
The Usa ◽  
Important Quality

Purpose – This paper aims to examine country-of-origin (COO) effects from the theoretical angle of extended self and “otherness”. Traditional COO perspectives view COO as an important quality-related, informational cue used to form product evaluations, develop preferences and make purchase decisions. Design/methodology/approach – An experiment was conducted with the COO of a fresh milk product manipulated to examine these predictions. Data were collected from four samples, Americans living in the USA, Americans living in China, Chinese living in China and Chinese living in the USA. Findings – Results found that COO effects were stronger when consumers felt greater animosity toward the foreign country, were more ethnocentric and were less acculturated (i.e. conceptualized as a less expanded self). Additionally, negative product events were interpreted in light of self, in that reactions to an adverse act were stronger when “others” committed the act. American consumers living abroad were more heavily influenced by COO effects, and evidence suggests that this effect occurred because these Americans had a less expanded self than their Chinese counterparts. Originality/value – This study provides a unique angle which leads to a deeper understanding of COO effects which augments the traditional match hypothesis. Specifically, COO effects are stronger, the smaller one’s extended self (greater animosity and ethnocentrism, less acculturation), and that wrongdoings are interpreted in light of self (i.e. reaction to an adverse act is stronger when “others” commit the act). Few studies to date have focused on these factors as layers of armor that consumers use to protect their self and extended self-image in a cross-cultural context.

scholarly journals The Psychology of Country-of-Origin Effects

2006 ◽  
pp. 102-108
Author(s):  
Peeter W. J. Verlegh
Keyword(s):  
Country Of Origin ◽  
Consumer Product ◽  
Product Evaluations ◽  
Scientific Support ◽  
Country Of Origin Effects ◽  
Origin Effects ◽  
Marketing Variables ◽  
The Impact ◽  
Domestic Products ◽  
Product Origin

The impact of product origin on consumer product evaluations is well-documented, and several types of influence have been described in the literature. In this paper, the author will first describe some of the practical and scientific support for this effect, and then focus on the psychology behind the country-of-ori­gin effect. Drawing from recent studies, this paper will review cognitive, affective and normative country­-of-origin effects, and discuss the mechanisms behind the. Special attention will be paid to the general pref­erence for domestic products over foreign alternatives, and to the interaction between country of origin and other marketing variables, such as advertising.

Interactive effects of country of origin and product category on product evaluations

1998 ◽  
Vol 7 (6) ◽  
pp. 591-615 ◽  
Author(s):  
Lalita A. Manrai ◽  
Dana-Nicoleta Lascu ◽  
Ajay K. Manrai
Keyword(s):  
Country Of Origin ◽  
Product Category ◽  
Interactive Effects ◽  
Product Evaluations
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