scholarly journals Competition or collaboration? The effect of non-profit brand image on volunteer recruitment strategy

2013 ◽  
Vol 20 (8) ◽  
pp. 689-704 ◽  
Author(s):  
Melanie Randle ◽  
Friedrich Leisch ◽  
Sara Dolnicar
Keyword(s):  
Brand Image ◽  
Recruitment Strategy ◽  
Non Profit ◽  
Volunteer Recruitment

The recruitment of volunteers into a community programme for older people: lessons learned

2021 ◽  
Author(s):  
Melissa Savaglio ◽  
Renee O’Donnell ◽  
Heather Morris ◽  
Helen Skouteris ◽  
Rayan Sheriff ◽  
...  
Keyword(s):  
Young Adult ◽  
Older People ◽  
Best Practice ◽  
Lessons Learned ◽  
Recruitment Strategy ◽  
Community Based ◽  
Non Profit ◽  
Volunteer Recruitment ◽  
Adult Volunteers ◽  
Community Programme

The recruitment of sufficient volunteers is a key challenge that many non-profit organisations face. There remains a lack of research exploring the implementation of best practice processes to recruit appropriate volunteers into relevant programmes. This paper details the processes underpinning a volunteer recruitment strategy for a community-based programme, reflects on the outcomes of recruitment, and discusses key learnings and implications for practice to guide other researchers and non-profit stakeholders to effectively recruit young adult volunteers.

Consumers’ intention to donate to two children’s charity brands: a comparison of Barnardo’s and BBC Children in Need

2015 ◽  
Vol 24 (2) ◽  
pp. 134-146 ◽  
Author(s):  
Nina Michaelidou ◽  
Milena Micevski ◽  
Nikoletta Theofania Siamagka
Keyword(s):  
Theoretical Model ◽  
Design Methodology ◽  
Brand Image ◽  
The Other ◽  
Content Type ◽  
Non Profit ◽  
Income Levels ◽  
For Profit ◽  
Consumer Intentions ◽  
The Impact

Purpose – This paper aims to examine consumers’ non-profit brand image, brand typicality and past behaviour as determinants of intention to donate to two children charity brands. Design/methodology/approach – Data for this study were obtained from two separate studies via a questionnaire, both in the context of two children charities, one for Barnardo’s and the other for BBC Children in Need charity. A theoretical model is developed, tested and compared across the two charity brands. Findings – Findings highlight that different factors influence intentions to donate time and money according to the charity brand. Brand typicality is a key determinant of time donations, while the impact of non-profit brand image dimensions on time and money donations differs across the two charities. Past behaviour affects intentions to donate money in both charities but impacts time donations in only one of the two charities investigated. Research limitations/implications – The study examines specific dimensions of non-profit brand image across two different charity brands and offers theoretical insights about the value of brand image in a non-for profit context in shaping consumer outcomes (i.e. consumer intentions to donate). Originality/value – The study sheds further light into the notion of typicality put forward by Michel and Rieunier (2012) for two children’s charity brands that differ in terms of their strength and income levels and examined past behaviour as a determinant to donate to charity brands.

Branding effectiveness measurement in non-profit environment

2019 ◽  
Vol 16 (1) ◽  
pp. 4-22 ◽  
Author(s):  
Ebha Garg ◽  
Sanjeev Swami ◽  
Sunita Kumari Malhotra
Keyword(s):  
Social Impact ◽  
Brand Image ◽  
Hierarchical Structures ◽  
Brand Identity ◽  
Performance Parameters ◽  
Brand Performance ◽  
Content Type ◽  
Non Profit ◽  
Effectiveness Measurement ◽  
Resource Generation

Purpose Literature suggests that branding effectiveness measures are present in for-profit sectors but lacks such comprehensive measures for the non-profit sector. Moreover, most of the branding effectiveness measures are either based on brand image approach or on brand identity approach. The purpose of this paper is, therefore, to propose an integrated branding effectiveness measurement metrics for non-profit organizations (NPOs). Design/methodology/approach Judgmental and simple random sampling techniques are used for data collection. The final sample comprises 150 respondents including donors, volunteers, beneficiaries and media who were administered interview schedules. Based on the ratings given by the respondents regarding branding effectiveness parameters of the five NPOs of a major city in Northern India, branding effectiveness score of each NPO is computed. The branding measures adopted by NPOs rated high are selected in the proposed brand effectiveness metrics. Findings The proposed metrics encapsulates brand identity parameters such as management profile, vision, culture, as well as brand image parameters such as brand awareness, brand understanding, brand association of the stakeholders, etc. The metrics also link the two through brand performance parameters. Research limitations/implications Multiple hierarchical structures of government infested with bureaucracy and lack of specialized staff with focused approach have reduced the effectiveness of their socio-development programs in emerging economies. This has led to an increase in number, diversity and impact of NPOs that compete for resource generation. Branding is a powerful tool for NPOs not only for resource generation but also for driving the social goals. The branding effectiveness metrics would help NPO managers reinforce the internal identity by increasing the cohesion and the capacity of the organization as well as create a strong brand image by garnering the support of multiple stakeholders through mutual trust thereby creating a greater social impact. Originality/value The uniqueness of the study stems from the fact that the proposed branding effectiveness measurement metrics in non-profit environment encapsulates brand image, brand identity and brand performance parameters.

scholarly journals Does non-profit brand image mean the same across cultures? An exploratory evaluation of non-profit brand image in three countries

2019 ◽  
Vol 36 (6) ◽  
pp. 979-995 ◽  
Author(s):  
Nina Michaelidou ◽  
Milena Micevski ◽  
Selma Kadic-Maglajlic ◽  
Tribikram Budhathoki ◽  
Siddhartha Sarkar
Keyword(s):  
Quantitative Research ◽  
Brand Image ◽  
Exploratory Research ◽  
Content Type ◽  
Non Profit ◽  
Invariance Testing ◽  
Theoretical Approaches ◽  
Save The Children ◽  
The Uk ◽  
Different Cultures

Purpose The current challenges international charities face with regards to their deteriorating image, as a result of recent scandals (e.g. Oxfam, Save the Children), provide the impetus for this exploratory research, where the purpose of this paper is to examine the conceptualization and dimensionality of non-profit brand image across national cultures. Design/methodology/approach The study employs a quantitative research design, using multi-country samples from India, Bosnia and Herzegovina and the UK. The authors first examine the psychometric properties of the non-profit brand image scale via confirmatory factor analysis across countries, identifying the optimal model for invariance testing. Further, the authors use multi-group invariance analysis to evaluate whether non-profit brand image (using an 18-item scale and six factors) provides equivalent measurement across cultures. Findings The study shows that individuals in the three countries perceive non-profit brand image equally, and as consisting of perceptions of usefulness, efficiency, affect, dynamism, reliability and ethicality. However, the results also indicate that the means of the dimensions of non-profit brand image are not comparable across different cultures. Originality/value The study extends limited current literature on non-profit brand image in international contexts, deriving insightful suggestions for further theoretical approaches in this under-developed research domain. It also yields key implications for charities and other non-profit organizations operating internationally, as they can use non-profit brand image and its dimensions as actionable tools in their communication campaigns to shape their brand image.

An Overview of Facilities Providing Clinical Services for Persons Who Stutter in Kuwait

2016 ◽  
Vol 1 (4) ◽  
pp. 79-95
Author(s):  
Latifa Alsalmi ◽  
Robert Mayo
Keyword(s):  
Special Education ◽  
Department Heads ◽  
Clinical Services ◽  
Medical Settings ◽  
Non Profit ◽  
Future Studies ◽  
Language Services ◽  
Medical Centers ◽  
Clinical Directors

Presently, no clear picture is available about the facilities providing clinical services for persons who stutter (PWS) in Kuwait. This information is crucial for any awareness program to be established in the future. The purpose of this study was to identify clinical facilities and speech-language personnel that provide services for PWS in Kuwait. Participants consisted of 21 clinical directors of governmental medical centers, non-profit clinics, and private clinics as well as department heads of governmental school clinics where speech-language services were provided. Participants were interviewed regarding the availability of speech-language services within their centers and whether or not PWS receive services. The results revealed that four out of five governmental medical centers with a total of 32 speech-language pathologists (SLPs) provided services for PWS. Additionally, 12 schools of special education were found to have 62 SLPs on their staff providing fluency services for students. Finally, two stand-alone private clinics and one non-profit clinic provided services for PWS. Results indicated an overall shortage of SLPs in the country, especially in medical settings. This study sets the foundation for a series of future studies investigating the type and quality of stuttering services provided by the identified facilities in Kuwait.

Tests und Tools

2006 ◽  
Vol 5 (2) ◽  
pp. 68-71 ◽  
Author(s):  
Simone Kauffeld
Keyword(s):  
Ad Hoc ◽  
Non Profit

Zusammenfassung. Der FEO, der in Kooperation mit betrieblichen Praktikern entwickelt wurde, dient der Erfassung des Organisationsklimas. Er umfasst 82 Items und bildet 12 Skalen ab. Eine Stärke des FEO im Gegensatz zu ad hoc entwickelten Befragungsinstrumenten sind die Vergleichsdaten, die für Profit- und Non-Profit-Organisationen bereit gestellt werden. Kritisch diskutiert wird die theoretische Verortung, die Anwenderfreundlichkeit sowie der Nutzen der individuellen Auswertung. Die konsensuale, konvergente, diskriminante und kriterienbezogene Validierung steht aus.

Advancing development of medicines by academia and non-profit research organizations in the European Union

2020 ◽  
Author(s):  
Rosa Gonzalez-Quevedo ◽  
Constantinos Ziogas ◽  
Ivana Silva ◽  
Rosan Vegter ◽  
Anthony Humphreys
Keyword(s):  
European Union ◽  
The European Union ◽  
Non Profit ◽  
Research Organizations
Sign in / Sign up

Export Citation Format

Share Document