Joint pricing, services and quality decisions in a dual-channel supply chain

2020 ◽  
Vol 54 (4) ◽  
pp. 1041-1056 ◽  
Author(s):  
Jiumei Chen ◽  
Wen Zhang ◽  
Zhiying Liu
Keyword(s):  
Supply Chain ◽  
Stackelberg Game ◽  
Rapid Development ◽  
Optimization Technique ◽  
Selling Price ◽  
Direct Channel ◽  
Dual Channel ◽  
Retail Service ◽  
Dual Channel Supply Chain ◽  
Centralized Model

With the rapid development of the Internet, many manufacturers nowadays are increasingly adopting a dual-channel to sell their products, i.e., the traditional retail channel and online direct channel. In this paper, we focus on retail service, manufacturer’s direct service and quality effort, and present an analytical framework to examine the optimal decisions in dual-channel supply chain between the manufacturer and the retailer. Considering the efficacy of different supply chain structures, centralized and decentralized models are established. By using the backwards induction and the two-stage optimization technique in Stackelberg game, the corresponding analytical equilibrium solutions are obtained. Our analysis shows that the degree of customer loyalty to the direct channel strongly influences the manufacturer’s and the retailer’s services and quality strategies in the decentralized dual-channel supply chain, but not in the centralized model. Our results also point out that compared to centralized model, for any given selling price, the ratio of profit margins of selling one unit in the direct and retail channels determines the retailer’s service strategy; and the manufacturer will raise the level of direct channel service, but put less effort on quality improvement in the decentralized model. Finally, numerical examples present the contrasting view that disparate interests within a dual-channel supply chain can actually realize improving outcomes.

scholarly journals Pricing Decisions of a Supply Chain with Multichannel Retailer under Fairness Concerns

2019 ◽  
Vol 2019 ◽  
pp. 1-22 ◽  
Author(s):  
Xueping Zhen ◽  
Dan Shi ◽  
Sang-Bing Tsai ◽  
Wei Wang
Keyword(s):  
Supply Chain ◽  
Stackelberg Game ◽  
Rapid Development ◽  
Wholesale Price ◽  
Selling Price ◽  
Dual Channel ◽  
Fairness Concerns ◽  
Fairness Concern ◽  
Dual Channel Supply Chain ◽  
Offline Channels

With the rapid development of the Internet, many traditional retailers have built their online channels. The fairness concern may play an important role in a dual-channel supply chain with a multichannel retailer. This paper establishes a Stackelberg game model in which a manufacturer produces and sells products through direct online channel and a retailer sells directly to consumers through online and offline channels. The manufacturer’s fairness concern (advantageous inequity) and the retailer’s fairness concern (disadvantageous inequity) are considered. Four scenarios are investigated: no fairness concern (NF), the retailer fairness concern (RF), the manufacturer fairness concern (MF), and both the manufacturer and the retailer fairness concern (MRF). The theoretical analysis shows that if the manufacturer’s advantageous inequity concern is low, the profit of the whole supply chain in the MRF scenario is the greatest. Otherwise, the supply chain profit in the NF or RF scenario is the greatest. That is, the manufacturer’s and the retailer’s fairness concern may increase the profit of the supply chain. This study also finds that the manufacturer’s advantageous inequity concern can increase the social welfare. The retailer should not concern about fairness if the manufacturer has high fairness concern. Besides, this paper shows that the manufacturer’s selling price cannot be affected by the fairness concern. Adjusting the wholesale price is the only thing that the manufacturer can do to reduce disadvantageous or advantageous inequity. In the RF scenario, the role of the retailer’s disadvantageous inequity concern is to reallocate the supply chain profit. Our findings provide some managerial insights on the pricing decision when the multichannel retailer and the manufacturer consider the fairness.

scholarly journals Pricing Decisions of a Dual-Channel Closed-Loop Supply Chain under Uncertain Demand of Indirect Channel

2016 ◽  
Vol 2016 ◽  
pp. 1-13 ◽  
Author(s):  
Jie Gao ◽  
Xiong Wang ◽  
Qiuling Yang ◽  
Qin Zhong
Keyword(s):  
Supply Chain ◽  
Closed Loop ◽  
Stackelberg Game ◽  
Uncertain Demand ◽  
Direct Channel ◽  
Closed Loop Supply Chain ◽  
Pricing Decisions ◽  
Dual Channel ◽  
Decentralized Decision Making ◽  
The Impact

The dual-channel closed-loop supply chain (CLSC) which is composed of one manufacturer and one retailer under uncertain demand of an indirect channel is constructed. In this paper, we establish three pricing models under decentralized decision making, namely, the Nash game between the manufacturer and the retailer, the manufacturer-Stackelberg game, and the retailer-Stackelberg game, to investigate pricing decisions of the CLSC in which the manufacturer uses the direct channel and indirect channel to sell products and entrusts the retailer to collect the used products. We numerically analyze the impact of customer acceptance of the direct channel (θ) on pricing decisions and excepted profits of the CLSC. The results show that when the variableθchanges in a certain range, the wholesale price, retail price, and expected profits of the retailer all decrease whenθincreases, while the direct online sales price and manufacturer’s expected profits in the retailer-Stackelberg game all increase whenθincreases. However, the optimal recycling transfer price and optimal acquisition price of used product are unaffected byθ.

Pricing Strategies in Dual-Channel Supply Chain with Retailer Direct Marketing

2014 ◽  
Vol 933 ◽  
pp. 902-906 ◽  
Author(s):  
Shu Juan Li ◽  
Ai Jun Liu
Keyword(s):  
Supply Chain ◽  
Direct Marketing ◽  
Chain Model ◽  
Pricing Strategies ◽  
Direct Channel ◽  
Dual Channel ◽  
Supply Chain Model ◽  
Brand Promotion ◽  
The Difference ◽  
Dual Channel Supply Chain

A two-level dual-channel supply chain model was established in which retailer had his own direct channel. Game model was constructed based on two cases of decentralized and centralized decision-making. Pricing strategies of manufacturer and retailer were studied. Impacts of different channel and different sale entities on manufacturer and retailer were examined. Results show that when channel substitution increases and market share of retailer direct channel is small, retailer should choose to give up direct channel and focus on retail channel sales and take direct channel as means of propaganda and brand promotion. When the difference of sale entities reduces, consumers can get more surplus.

scholarly journals Price, delivery time and retail service sensitive dual channel supply chain

2019 ◽  
Vol 0 (0) ◽  
pp. 0-0
Author(s):  
Brojeswar Pal ◽  
Leopoldo Eduardo Cardenas-Barron ◽  
Kripasindhu Chaudhuri
Keyword(s):  
Supply Chain ◽  
Delivery Time ◽  
Dual Channel ◽  
Retail Service ◽  
Dual Channel Supply Chain

scholarly journals Study on Emission Reduction Strategies of Dual-Channel Supply Chain Considering Green Finance

2021 ◽  
Vol 9 ◽  
Author(s):  
Cheng Che ◽  
Yi Chen ◽  
Xiaoguang Zhang ◽  
Liangyan Zhao ◽  
Peng Guo ◽  
...  
Keyword(s):  
Supply Chain ◽  
Emission Reduction ◽  
Stackelberg Game ◽  
Chain Model ◽  
Carbon Trading ◽  
Dual Channel ◽  
Green Finance ◽  
Emission Reduction Strategies ◽  
Dual Channel Supply Chain ◽  
The Impact

As a weapon for economic development, green finance plays an important supporting and promoting role in the economic recovery and transformation of enterprises in the post-epidemic era. By constructing a dual-channel supply chain model, this paper considers two situations in which manufacturers participate in carbon trading and green finance loans, and uses Stackelberg game to study the impact of different situations on participants’ profits and emission reduction decisions. The results show that: under the carbon trading mechanism, the carbon emission reduction level of the manufacturer is inversely proportional to the relevant price, and the demand and profit of the two channels increase with the increase in emission reduction; when carbon trading and green financial loans are carried out at the same time, participants have lower profits, but with the increase in emission reductions, it is still a growing trend.

scholarly journals Dynamic Pricing Game in a Dual-channel Closed-loop Supply Chain with Heterogeneous Players and Delay Decision

2021 ◽  
Author(s):  
Yuhao Zhang ◽  
Tao Zhang
Keyword(s):  
Supply Chain ◽  
Nash Equilibrium ◽  
Dynamic Pricing ◽  
Closed Loop ◽  
Stackelberg Game ◽  
Consumer Preference ◽  
Direct Channel ◽  
Closed Loop Supply Chain ◽  
Dual Channel ◽  
Delay Decision

Abstract In this paper, we study a dual-channel closed-loop supply chain(CLSC), where the manufacturer wholesales the new product through the traditional retail channel and distributes the remanufactured product via a direct channel established by himself. We focus on developing two dynamic Stackelberg game models under the assumption of the retailer is an adaptive agent and the manufacturer is a bounded rational player with non-delay and delay decisions. The existence and locally asymptotic stability of Nash equilibrium is investigated, and also the complex dynamics of each model is illustrated including period-doubling bifurcation, Neimark-Sacker bifurcation, strange attractor and chaotic phenomena. Numerical simulations are conducted to examine the impacts of key parameters on the complex behaviors of the long-run dynamic Stackelberg game and the performance of chain members under various scenarios. The results reveal that the excessively high value of the price adjustment speed of the manufacturer, the consumer discount perception for the remanufactured product as well as the consumer preference degree to the direct channel have adestabilization effect on the Nash equilibrium. Besides, the delay decision adopted by manufacturer no matter in the traditional or direct channel does not always necessarily make the system more stable, but the appropriately delay weights can expand the stability domain of the system. Moreover, the manufacturer would suffer a significant profit loss while the retailer can capture more profits when the dual-channel CLSC system falls into periodic cycles and chaos motions. At last, the variable feedback control method is utilized to eliminate the delayed system chaos.

Pricing Strategy in Dual-Channel Supply Chains with Loss-Averse Consumers

2019 ◽  
Vol 36 (05) ◽  
pp. 1950027
Author(s):  
Chengli Liu ◽  
C. K. M. Lee ◽  
K. H. Leung
Keyword(s):  
Supply Chain ◽  
Supply Chains ◽  
Pricing Strategy ◽  
Direct Channel ◽  
Basic Product ◽  
Luxury Goods ◽  
Dual Channel ◽  
Channel Strategy ◽  
Basic Goods ◽  
Dual Channel Supply Chain

In this paper, loss-averse consumer behavior during purchase decision-making process in the dual-channel supply chain is modeled. Loss-averse consumers prefer avoiding losses to gain utility with respect to their reference point while purchasing the product. Two product categories are classified: (1) basic product and (2) luxury goods which have lower and higher reference utility to consumers, respectively. The research objective is to determine the optimal price strategy in dual-channel supply chains and discuss the decision behind loss-averse consumers. To model consumers’ valuation of a product, prospect theory is adopted to calculate the demands of each channel. Then, the optimal pricing strategy and the corresponding profits are found out in a Stackelberg game manner. The results encourage manufacturers of basic goods to engage in dual-channel strategy. Effect of “double marginalization” is reduced if consumers are loss-averse in the dual-channel supply chain. Furthermore, the direct channel online contributes larger demand to the manufacturer. However, manufacturers of luxury goods are not suggested for dual-channel strategy because the demand for direct channel online is negligible and the demand for the retail channel remains unchanged. Nevertheless, retailers cannot obtain benefit from dual-channel and as a result, the profit of basic goods retailers will be reduced.

scholarly journals Pricing Strategies in Dual-Channel Supply Chain with a Fair Caring Retailer

Complexity ◽  
2019 ◽  
Vol 2019 ◽  
pp. 1-23 ◽  
Author(s):  
Lufeng Dai ◽  
Xifu Wang ◽  
Xiaoguang Liu ◽  
Lai Wei
Keyword(s):  
Supply Chain ◽  
Stackelberg Game ◽  
Pricing Strategy ◽  
Pricing Strategies ◽  
Equilibrium Solutions ◽  
Channel Competition ◽  
Dual Channel ◽  
Fairness Concerns ◽  
Dual Channel Supply Chain ◽  
The Impact

Manufacturers add online direct channels that inevitably engage in channel competition with offline retail channels. Since price is an important factor in consumers' choice of purchasing channel, pricing strategy has become a popular topic for research on dual-channel competition and coordination. In contrast to previous research on pricing strategies based on the full rationality of members, we focus on the impact of retailers' fairness concerns on pricing strategies. In this study, the hybrid dual-channel supply chain consists of one manufacturer with a direct channel who acts as the leader and a retailer who acts as the follower. First, we use the Stackelberg game approach to determine the equilibrium pricing strategy for a fair caring retailer. Simultaneously, we consider a centralized dual-channel supply chain as the benchmark for a comparative analysis of the efficiency of a decentralized supply chain. Furthermore, we study pricing strategies when the retailer has fairness concerns and determine the complete equilibrium solutions for different ranges of the parameters representing cross-price sensitivity and fairness. Finally, through numerical experiments, the pricing strategies, the profit and utility of the manufacturer and retailer, and the channel efficiency of the supply chain are compared and analysed for two scenarios. We find that fairness concerns reduce the manufacturer's profits, while for the most part, the retailers’ profit can be improved; however, the supply chain cannot achieve complete coordination.

scholarly journals Pricing decision of a dual-channel supply chain with different payment, corporate social responsibility and service level

2021 ◽  
Author(s):  
Baogui Xin ◽  
Le Zhang ◽  
Lei Xie
Keyword(s):  
Supply Chain ◽  
Interest Rate ◽  
Supply Chains ◽  
Stackelberg Game ◽  
Service Level ◽  
Optimal Decision ◽  
Payment Methods ◽  
Dual Channel ◽  
Pricing Decision ◽  
Dual Channel Supply Chain

Strategies such as price, CSR, and service have an important impact on enterprises and supply chains. This paper proposes a two-echelon dual-channel supply chain composed of a manufacturer and a retailer. Considering the product pricing, CSR level, and service level in the supply chain, this paper employs the Stackelberg game to depict supply chain participants' optimal decisions and analyze the influence of explanatory variables on the optimal decision with retailer's payment methods. The results state that market share, service level, CSR, and financing interest rate significantly impact the pricing decision of all participants in the supply chain. In addition, strategies of CSR level and service level are also affected by the discount rate of advance payment, financing interest rate, return on investment, and opportunity cost rate. This paper incorporates CSR and service level into the objective function, considers a variety of retailers' payment methods, enriches the supply chain's pricing model, and is of great value to scientific decision-making of enterprises and sustainable development of supply chains.

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