Appendix 6: Estimated cost of a television service from London and four regional stations

2011 ◽  
pp. 636-636
Keyword(s):  
Television Service

EXPRESS: Commercial Success through Commercials? Advertising and Pay TV Operators

2021 ◽  
pp. 002224372110281
Author(s):  
Joonhyuk Yang ◽  
Jung Youn Lee ◽  
Pradeep K. Chintagunta
Keyword(s):  
Television Advertising ◽  
Service Market ◽  
Unit Costs ◽  
Cost Efficiencies ◽  
Pay Television ◽  
National Advertising ◽  
The Us ◽  
Television Service ◽  
Asymmetric Cost ◽  
Using Data

The US pay television service market had been dominated by cable operators until the nationwide entry of satellite operators in the early 1990s. The latter have been consistently growing their footprints since. This study documents the role of television advertising to explain the success. Using data on US households’ subscription choices and operators’ advertising decisions, the authors document both demand- and supply-side conditions conducive to the growth of the satellite operators. First, the authors find consumers in this market were sensitive to advertising, and especially so to that of the satellite operators (ad-elasticities of about .05-.06 for satellite operators vs. .02 for cable operators). The authors employ a border strategy to demonstrate advertising-elastic demand and discuss its robustness to potential threats to identification. Second, the authors provide suggestive evidence that a form of asymmetric cost efficiencies in television advertising benefited the entrants more than the incumbents. Specifically, the unit costs of local advertising tend to be higher than of national advertising, which likely allowed the satellite operators to better leverage their national presence with (cheaper) national advertising. Overall, this study highlights the interaction between advertising efficiencies and the scale of entry in explaining the competition between market incumbents and entrants.

Marketing Model Investigation of Cable Television Service Based on BP Neural Network and Decision Tree

2013 ◽  
Vol 774-776 ◽  
pp. 1757-1761
Author(s):  
Bing Xiang Liu ◽  
Xu Dong Wu ◽  
Ying Xi Li ◽  
Xie Wei Wang
Keyword(s):  
Neural Network ◽  
Decision Tree ◽  
Bp Neural Network ◽  
Cable Television ◽  
Model Building ◽  
Television System ◽  
Marketing Model ◽  
Television Service ◽  
Decision Tree Method ◽  
Tree Method

This paper takes more than four hundred records of some cable television system for example, makes data mining according to users data record, uses BP neural network and decision tree method respectively to have model building and finds the best model fits for users to order press service. The results of the experiment validate the methods feasibility and validity.

The Development of the British Television Service

1954 ◽  
Vol 30 (3) ◽  
pp. 207 ◽  
Author(s):  
Ronald H. Coase
Keyword(s):  
Television Service

Gabon Broadcasting and Television Service

1963 ◽  
Vol 9 (4) ◽  
pp. 315-316
Author(s):  
Jean Guillard
Keyword(s):  
Television Service

scholarly journals What a Hullabaloo! Launching BBC Television in 1936 and BBC2 in 1964

2017 ◽  
Vol 14 (3) ◽  
pp. 264-282 ◽  
Author(s):  
Jamie Medhurst
Keyword(s):  
Television Service ◽  
Archive Material

The aim of this article is to reflect on the opening of the BBC television service in 1936 and the opening of the BBC2 service in 1964. I explore the background of the two services and focus on the opening ceremonies before drawing together points of comparison or contrast at the end. The article draws on original archive material from the BBC Written Archives in Caversham and the British Postal Museum and Archive in London.

Suburb, Network, Homeland: National Space and the Rhetoric of Broadcasting

2011 ◽  
Author(s):  
Paul Giles
Keyword(s):  
Federal Government ◽  
Don Delillo ◽  
Spatial Dynamics ◽  
Philip Roth ◽  
Global Media ◽  
Voice Of America ◽  
National Space ◽  
Television Service ◽  
The Voice ◽  
The U.S

This chapter examines how the landscape of American broadcasting in the second half of the twentieth century evolved from a situation in which values of liberal independence acted as a front for the sway of network corporations to one in which the incremental fragmentation of the increasingly global media market posed a challenge to the rhetoric of national space. It considers how the spatial dynamics inherent within American culture have been represented in American writers such as Toni Morrison, Philip Roth, and Don DeLillo, and contrasts this with the perspectives of a younger generation, in particular those of David Foster Wallace and Dave Eggers. It explains how the “Voice of America” (VOA), the official radio and television service of the U.S. federal government, became “the nation's ideological arm of anti-communism,” while the minds of supposedly free-thinking citizens at home were also shaped surreptitiously by the new power of electronic media.

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