Understanding health professionals' perspective on delivering health information on social media: a case study in Bangladesh

2020 ◽  
pp. 79-90
Keyword(s):  
Social Media ◽  
Health Information ◽  
Health Professionals

scholarly journals Source Trust and COVID-19 Information Sharing: The Mediating Roles of Emotions and Beliefs About Sharing

2020 ◽  
pp. 109019812098476
Author(s):  
Linqi Lu ◽  
Jiawei Liu ◽  
Y. Connie Yuan ◽  
Kelli S. Burns ◽  
Enze Lu ◽  
...  
Keyword(s):  
Social Media ◽  
Information Sharing ◽  
Health Information ◽  
News Media ◽  
Health Professionals ◽  
Government Agencies ◽  
Specific Information ◽  
Academic Institutions ◽  
Source Trust ◽  
Health Information Sharing

Health information sharing has become especially important during the COVID-19 (coronavirus disease 2019) pandemic because people need to learn about the disease and then act accordingly. This study examines the perceived trust of different COVID-19 information sources (health professionals, academic institutions, government agencies, news media, social media, family, and friends) and sharing of COVID-19 information in China. Specifically, it investigates how beliefs about sharing and emotions mediate the effects of perceived source trust on source-specific information sharing intentions. Results suggest that health professionals, academic institutions, and government agencies are trusted sources of information and that people share information from these sources because they think doing so will increase disease awareness and promote disease prevention. People may also choose to share COVID-19 information from news media, social media, and family as they cope with anxiety, anger, and fear. Taken together, a better understanding of the distinct psychological mechanisms underlying health information sharing from different sources can help contribute to more effective sharing of information about COVID-19 prevention and to manage negative emotion contagion during the pandemic.

scholarly journals Health Information Seeking Behaviors on Social Media During the COVID-19 Pandemic Among American Social Networking Site Users: Survey Study (Preprint)

2021 ◽  
Author(s):  
Stephen Neely ◽  
Christina Eldredge ◽  
Ron Sanders
Keyword(s):  
Public Health ◽  
Social Media ◽  
Health Information ◽  
Health Care Providers ◽  
Health Professionals ◽  
Information Seeking ◽  
Care Providers ◽  
Related Information ◽  
Public Health Officials ◽  
Health Consumers

BACKGROUND In recent years, medical journals have emphasized the increasingly critical role that social media plays in the dissemination of public health information and disease prevention guidelines. However, platforms such as Facebook and Twitter continue to pose unique challenges for clinical health care providers and public health officials alike. In order to effectively communicate during public health emergencies, such as the COVID-19 pandemic, it is increasingly critical for health care providers and public health officials to understand how patients gather health-related information on the internet and adjudicate the merits of such information. OBJECTIVE With that goal in mind, we conducted a survey of 1003 US-based adults to better understand how health consumers have used social media to learn and stay informed about the COVID-19 pandemic, the extent to which they have relied on credible scientific information sources, and how they have gone about fact-checking pandemic-related information. METHODS A web-based survey was conducted with a sample that was purchased through an industry-leading market research provider. The results were reported with a 95% confidence level and a margin of error of 3. Participants included 1003 US-based adults (aged ≥18 years). Participants were selected via a stratified quota sampling approach to ensure that the sample was representative of the US population. Balanced quotas were determined (by region of the country) for gender, age, race, and ethnicity. RESULTS The results showed a heavy reliance on social media during the COVID-19 pandemic; more than three-quarters of respondents (762/1003, 76%) reported that they have relied on social media at least “a little,” and 59.2% (594/1003) of respondents indicated that they read information about COVID-19 on social media at least once per week. According to the findings, most social media users (638/1003, 63.6%) were unlikely to fact-check what they see on the internet with a health professional, despite the high levels of mistrust in the accuracy of COVID-19–related information on social media. We also found a greater likelihood of undergoing vaccination among those following more credible scientific sources on social media during the pandemic (<i>χ</i><sup>2</sup><sub>16</sub>=50.790; <i>φ</i>=0.258; <i>P</i><.001). CONCLUSIONS The findings suggest that health professionals will need to be both strategic and proactive when engaging with health consumers on social media if they hope to counteract the deleterious effects of misinformation and disinformation. Effective training, institutional support, and proactive collaboration can help health professionals adapt to the evolving patterns of health information seeking.

An empirical investigation of precursors influencing social media health information behaviors and personal healthcare habits during coronavirus (COVID-19) pandemic

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Riaz ◽  
Xiwei Wang ◽  
Sherani Sherani ◽  
Yu Guo
Keyword(s):  
Health Care ◽  
Social Media ◽  
Health Information ◽  
Health Professionals ◽  
Equation Modeling ◽  
Personal Health ◽  
Data Set ◽  
Content Type ◽  
Information Behaviors ◽  
Emergency Situations

Purpose Drawing upon the communicative ecology theory (CET), this study aims to identify the potential precursors of social media health information seeking intentions (ISI) and examine their effects on health information re-sharing behaviors and PHH during coronavirus (COVID-19) pandemic. Design/methodology/approach The data is collected through an online survey conducted in two different universities situated in highly COVID-19-affected cities – Wuhan and Zhengzhou, China. The valid data consists of 230 useful responses from WeChat users and to analyze the final data set structural equation modeling (SEM) is used. Findings The results indicate that perceived health information credibility (PIC), trust on the medium (TRM) and peer influence (PI) significantly affect health ISI which further affects health information re-sharing behaviors (IRB) and personal health-care habits (PHH). Besides, the results also identify that PI has a direct, positive and significant effect on health IRB via social media during the COVID-19 pandemic. Research limitations/implications This study investigates the health information intentional behavior precursors and their consequences via WeChat (taken as social media platform) during COVID-19 pandemic. Future studies may conduct research by examining online information behaviors on other social media platforms – Twitter, WhatsApp, Facebook, etc. – in health emergency situations. Practical implications The health information producers and providers have to deal with communicative ecology sentiments elegantly in emergency situations such as during the COVID-19 pandemic. They need to do collective efforts by introducing new tools or social apps which deal with valuable, reliable and accurate health content and information generated by the pandemic experts and health professionals. In such a way, the social apps and tools (Information providers) will act as mediators between the health professionals (Information producers) and general social media users (information seekers). Such initiatives will ultimately bring forth positive effect on individuals’ PHH as a whole within a network, community, environment or nations during a health emergency – COVID-19 pandemic. Originality/value This research is one of the first studies to examine the potential precursors of social media health ISIs and their resultant effects on individual’s health IRB and PHH during the COVID-19 pandemic. As currently it is noticed, an incredible upsurge of health information via social media has intense impacts on personal health-care research and practice, particularly during health emergency situations such as COVID-19 pandemic conditions.

scholarly journals Keterampilan literasi informasi sebagai upaya pencegahan hoaks mengenai informasi kesehatan di media sosial

2021 ◽  
Vol 9 (1) ◽  
pp. 99
Author(s):  
Tine Silvana Rachmawati ◽  
Merryam Agustine
Keyword(s):  
Social Media ◽  
Health Information ◽  
Information Literacy ◽  
Case Study Research ◽  
Specific Information ◽  
Literature Study ◽  
Study Results ◽  
Study Techniques ◽  
Search For Information

People must know how identify and search for credible health information. This study aimed to determine how information literacy activities prevented the spread of health information hoaxes on social media. This study used a qualitative approach and case study research methods. The collect research data through observation, interviews with 15 interviewees, and literature study techniques. The study results found that people obtained health information literacy by utilizing social media that is used daily. First, people recognized when they needed information, meaning they already understood when to search for information and knew what information to seek. Second, people can find information was performed in various ways, such as choosing a mass media portal that was easy to use, searching for specific information by including keywords or hashtags. Third, people evaluate the information found by knowing who made the information. Who disseminates the information? Are social media accounts trustworthy? Does the skill match the required information? Fourth, people use the obtained information effectively. People only chose the information that was suitable for what they felt and needed. Conclusion this research is people that who use social media must have information literacy expertise in finding health information so that avoid hoax information widely circulating today.

scholarly journals Education Matters: Certified health professionals have higher credibility than non health professionals on Instagram

2019 ◽  
Vol 2 (2) ◽  
pp. 11-12
Author(s):  
Adnan Black ◽  
Sophie Desroches ◽  
Melissa A. Fernandez ◽  
Kim D. Raine
Keyword(s):  
Social Media ◽  
Health Professional ◽  
Health Information ◽  
Health Professionals ◽  
Nutrition Information ◽  
Social Media Platform ◽  
Health Related ◽  
Media Platform ◽  
Credible Information

Social media serves as an accessible source of health information and nutrition information. Instagram, an internationally known social media platform with an average of more than 1 billion monthly active users, allows its users to create and share content. However, the credibility of the nutrition content created by users with unknown qualifications may be questionable. The objective of this study is to assess the credibility of content created by nutrition influencers on Instagram by comparing health professionals with non-health professionals.  For this study, “influencer” is defined as an Instagram user with at least 15,000 followers who promotes products, services, or ideas and who creates nutrition- or health-related content. For each influencer (n=29), two posts were selected every month from August 2018 to July 2019. Using the “Credible Information Factsheet” from the Dietitians of Canada, a credibility score based on four dichotomous criteria was created. Looking at the 24 posts of each influencer holistically, a credibility score out of 4 was calculated, with 0 being the least credible and 4 being the most credible.  Without exception, a greater proportion of health professionals compared to non-health professionals met each criterion from the “Credible Information Factsheet”. 92% of the health professionals met criteria 1 (Miracle Cure) compared to only 31% of non-health professionals. This demonstrates how the vast majority of health professionals would not promise a miracle cure, while most non-health professionals would readily promise a miracle cure. Additionally, 46% of health professionals met criteria 4 (Research-based) compared to only 19% of non-health professionals, which demonstrates how non-health professionals do not support claims with research. When looking at the total credibility scores for health professionals and non-health professionals, not a single health professional scored a total of 0, while not a single non-health professional scored a total of 4. Most importantly, health professionals had an average credibility score of 2.4, which is twice as high as that of non-health professionals (1.2).  Overall, health professionals appeared to be more credible than non-health professionals. By viewing nutrition information posted on Instagram by non-health professionals, followers potentially expose themselves to misinformation. Further research should be undertaken to validate the credibility score based on the “Credible Information Factsheet” by determining how adept the factsheet is at differentiating credibility for Instagram content.

scholarly journals The Impacts of Social Media Usage on Health Professionals’ Healthcare Services

2021 ◽  
Author(s):  
Melaku Bayu Workie ◽  
Destaw Bayable Yemer ◽  
Minwuyelet Andualem Desta ◽  
Meslo Sema Berhanu ◽  
Getachew Degie Wondim ◽  
...  
Keyword(s):  
Professional Development ◽  
Social Media ◽  
Health Information ◽  
Health Professionals ◽  
Healthcare Services ◽  
Referral Hospital ◽  
Media Usage ◽  
Social Media Networks ◽  
Debre Tabor

Abstract Background: The use of social media is mounting as the number of social media outlets, platforms and applications available continue to upsurge. Health professionals are welcome to use social media in their personal lives, and share workplace experiences despite its risk as it offers instantaneous posting opportunities. The aim of this study was to assess social media usage and its impacts on health professionals’ healthcare services at Debre Tabor Referral Hospital in Ethiopia. Methods: A descriptive cross-sectional study design was used to conduct the study at Debre Tabor Referral Hospital in Ethiopia from November 2020 to January 2021. An open online-based questionnaire was used to gather the necessary data for the study. It was distributed among three-hundred-fifty-eight health professionals who were opted through comprehensive sampling. Hence, descriptive statistics such as frequencies and percentages were employed to analyze the data. Results: Almost all (97.5%) health professionals were aware and willing to use social media networks. 63.4% of the respondents agreed on the positive uses of social media for professional development via medication clarification, updates from medical conferences and socializing with colleagues. However, only 15.1 % of the participants strongly agreed that using social media networks negatively affected healthcare services by hatred the quality of health information. Conclusion: The finding of this study disclosed that the participants were aware and willing to use social media networks for their professional purposes. The study also found that social media can be used as a source of reference. It is a good tool for professional development and disseminate healthcare news. Nonetheless, using social media networks negatively affected health professionals’ healthcare services by venomous the quality of health information, damaging their image and professional honor.

Spreading the (Fake) News: Exploring Health Messages on Social Media and the Implications for Health Professionals Using a Case Study

2018 ◽  
Vol 49 (4) ◽  
pp. 246-255 ◽  
Author(s):  
Silvia Sommariva ◽  
Cheryl Vamos ◽  
Alexios Mantzarlis ◽  
Lillie Uyên-Loan Đào ◽  
Dinorah Martinez Tyson
Keyword(s):  
Social Media ◽  
Health Professionals ◽  
Health Messages ◽  
Fake News

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

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