The Oxford Handbook of Management in Emerging Markets

2018 ◽  
Keyword(s):  
Emerging Markets ◽  
Coming Out ◽  
Global Economy ◽  
Primary Source ◽  
Production Networks ◽  
Global Knowledge ◽  
Business Systems ◽  
Competitive Strategies ◽  
Fundamental Building Block ◽  
The World

Emerging Markets are the primary source of growth for business in the 21st century. This makes an understanding of managing businesses in emerging markets a fundamental building block for competing in today's global economy. This book's approach is to identify key elements of the business systems and competition in emerging markets around the world, and then to look at competitive strategies of local and multinational companies going into and coming out of these countries. Specific focus is offered on a selection of countries/regions. These emphases should serve both researchers and managers interested in knowing more about managing firms in emerging markets in general and in specific countries in particular. The essays highlight the tension between local and global knowledge, that is, views of business that apply everywhere around the world versus views that are particular to emerging markets. The essays also explore the role of local and international firms operating in emerging markets within global value chains or production networks.

Macromarketing and the Systems Imperative

2020 ◽  
pp. 027614672098052
Author(s):  
Ben Wooliscroft
Keyword(s):  
Social Sciences ◽  
Research Needs ◽  
Business Systems ◽  
Research Methodologies ◽  
Systems Research

Macromarketing is definitionally concerned with systems — marketing, markets and society — and their interactions. This paper lays out a case for systems research in macromarketing, the use of methods designed to study systems. In doing so, it highlights the limitations of much micromarketing research. Macromarketing and the Journal of Macromarketing is the home of systems research in marketing. Macromarketing scholars need to increase our use of systems research methodologies. We also need to connect macromarketing to wider, particularly business, systems research. Following the calls by this Journal’s first editor George Fisk, systems research must not live in our discipline and journal alone, all social sciences need the insights of systems research and systems research needs the insights of macromarketing.

Impact of Hidden Networks in Business Systems

2019 ◽  
Vol 957 ◽  
pp. 247-254
Author(s):  
Markus Moritz ◽  
Daniel Fuchs ◽  
Marian Gheorghe
Keyword(s):  
Business Systems ◽  
Time To Market ◽  
Substantial Impact ◽  
Market Strategy ◽  
Open Networks ◽  
New Models ◽  
Operational Activities ◽  
Reducing Costs ◽  
Positive Effect ◽  
General Networks

In general, networks in companies or between companies play a significant role for monetary as well as non-monetary enhancement through cooperation. The aim is a positive effect for reducing innovation cycles, reducing costs and establishing a well-balanced time to market strategy. Besides open networks, where every actor is known, the existence of hidden networks, internal as well as external, have a substantial impact on strategic and operational activities meaning either a contribution or threat for the actors outside the hidden network. With the new models introduced in this publication, actors in various environments are able to identify hidden networks in order to be able to push contributions or eliminate risks leading from profit cuts to illegal knowledge transfer.

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