Competitive advantage of Chinese Passenger Dedicated Line Co. based on customer value

2009 ◽  
Author(s):  
Huizhu Li ◽  
Yu Zhao
Keyword(s):  
Competitive Advantage ◽  
Customer Value ◽  
Passenger Dedicated Line

Convergence Marketing

2012 ◽  
pp. 274-290
Keyword(s):  
Decision Making ◽  
Social Networks ◽  
Competitive Advantage ◽  
Relationship Marketing ◽  
Customer Value ◽  
Emerging Technologies ◽  
Market Competition ◽  
Customer Management ◽  
Decision Making Process ◽  
Customer Knowledge

The convergence marketing has emerged as an outgrowth of relationship marketing. Many firms in the competitive marketplace prefer on developing strategies by convergence of technology with customer value in promoting products and services. It is argued in this chapter that such convergence among the firms involve consumers, social networks, and technology that influence the decision making process for gaining competitive advantage. This chapter discusses the attributes of convergence of technology with customer value that provides higher competitive advantage to the business through frequent interactions among the market players and customers. The convergence marketing emphasizes on strategic, reflective, and organizational look at relationship marketing and contributes to existing knowledge within three fundamental elements including organizational customer focus, customer management focus, and customer knowledge focus. This chapter also examines how convergence of technology and customer value drives value co-creation in the firms and discuss that in an increasing market competition, customers interact with emerging technologies, and consumer communities co-create value with firms.

scholarly journals MODELO MATEMáTICO DE LA GESTIóN DE LA ESTRATEGIA

2019 ◽  
pp. 89-96
Keyword(s):  
Mathematical Model ◽  
Competitive Advantage ◽  
Customer Value ◽  
Strategy Management ◽  
Theoretical Base ◽  
Palabras Clave ◽  
Starting Point ◽  
Toma De Decisiones ◽  
A Company ◽  
Development Objective

MODELO MATEMáTICO DE LA GESTIóN DE LA ESTRATEGIA mATHEmATICAL mODEL OF STRATEGy mANAGEmENT Saulo Murillo C. Universidad Católica Santo Toribio de Mogrovejo, Facultad de Ingeniería, Chiclayo, Perú DOI: https://doi.org/10.33017/RevECIPeru2010.0013/ RESUMEN El presenta trabajo muestra los últimos aportes teóricos en el área de competencia y estrategia los cuales han sido expresados mediante un modelo matemático. Tomando como punto de partida la teoría sobre toma de decisiones, a fin de que pueda emplearse para investigaciones empíricas. El objetivo del desarrollo del modelo es explicar los posibles resultados de la gestión estratégica de una empresa, teniendo como base teórica la teoría de la competencia y estrategia. Finalmente, con ayuda del modelo se concluye que la ventaja competitiva no consiste característica explotable, sino que es resultado del despliegue de competencias que son imperativas para el mejor desempeño y del negocio; entendido este último como la oferta de atributos de valor al cliente. En ese sentido, la ventaja competitiva consiste en una condición extrínseca en relación a con otros competidores. Además, se considera que la cualidad que permite a una empresa obtener mejores rendimientos es la competencia distintiva, cuyo valor se evalúa en la operación de la empresa. Palabras clave: estrategia competitiva, ventaja competitiva, modelo matemático. ABSTRACT This work shows recent theoretical contributions in the area of competition and strategy which have been expressed by a mathematical model. Taking as its starting point the theory of decision making, so that may be used for empirical research. The development objective of the model is to explain the possible outcomes of the strategic management of a firm, having as theoretical base the theory of competition and strategy. Finally, using the model it is concluded that competitive advantage is not exploitable feature, but is the result of the deployment of skills that are imperative for the best performance and business, understanding the latter as the supply of attributes of customer value. In this sense, competitive advantage is a condition with extrinsic in relation to other competitors. Furthermore, it is considered that the quality that enables a company to get better returns is the distinctive competence, whose value is evaluated in the operation of the company. Keywords: competitive strategy, competitive advantage, mathematical model.

Assessing the mediating effect of sustainable competitive advantage on the relationship between organisational innovativeness and firm performance

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vural Çağlıyan ◽  
Melis Attar ◽  
Aleem Abdul-Kareem
Keyword(s):  
Firm Performance ◽  
Competitive Advantage ◽  
Customer Value ◽  
Business Performance ◽  
Mediating Effect ◽  
Survey Method ◽  
Sustainable Competitive Advantage ◽  
Content Type ◽  
Theoretical Contribution ◽  
The Relationship

Purpose This study aims to assess the mediating effect of sustainable competitive advantage (SCA) on the relationship between organisational innovativeness (OI) and performance of small- and medium-sized enterprises (SMEs) operating in Konya, Turkey. Design/methodology/approach A survey method is used to collect the necessary data for this research. A total of 264 respondents from 83 SMEs partook in the study. In choosing the sample size, both purposive sampling and simple random techniques are used. The data gathered are analysed using SPSS program and Hayes PROCESS macro v.3.4.1. Findings The results of the analyses reveal that OI has a statistically significant positive effect on SCA and firm performance (FP). Moreover, SCA is found to have a mediating effect on the relationship between OI and FP. Practical implications Policymakers and management of SMEs need to show great commitment to innovativeness and relate it to SCA to create superior customer value, thereby leading to a holistic and long-term FP. Originality/value This study brings to the fore empirical evidence on how SCA serves as a mediator between OI and FP. It also contributes to the literature by focusing on three distinct but related variables. The study makes theoretical contribution by highlighting the role of the resource-based theory in enhancing business performance and SCA through strategic internal resources and innovative activities.

Investigating the relationship between customer knowledge management and customer loyalty: mediating role of customer value (Case study: Saderat Bank of Khozestan)

2016 ◽  
Author(s):  
Abdollah Karimi ◽  
Seyed Mohsen Allameh
Keyword(s):  
Knowledge Management ◽  
Competitive Advantage ◽  
Customer Loyalty ◽  
Customer Value ◽  
Customer Knowledge ◽  
Mediating Role ◽  
Customer Knowledge Management ◽  
The Relationship

Customer orientation has attracted increasing importance and considered as the main competitive advantage of organizations in the process of firm achievement. If an organization can satisfy its customer and attract loyal customer, it would lead to its long term growth. Increasing competition in national, regional and global areas has led to more attention to competitive advantage as a key determinant of organization growth. To be successful in these circumstances, knowledge management and its procedures can be considered as a necessity. Knowledge management focuses on the knowledge usage to establish competitive advantage and form dynamics in a complex environment. Hence, current study aims to investigate the relationship between customer knowledge management and customer loyalty focusing on the mediating role of customer value by a case study conducted on Saderat Bank in Khozestan. Measurement items are adapted from existing scales found in the knowledge management and marketing literature. Academic colleagues reviewed the items for face validity and readability. The scales are evaluated for reliability using data collected in a survey of Saderat Bank’s customers. A structural equation modeling procedure is applied to the examination of the influences of customer knowledge management on customer value and customer loyalty. The research model was tested empirically using a sample of 500 customers who had referred to Saderat Bank’s agencies in Khozestan during the period of research. The paper found that the most influential dimensions of knowledge management on customer value are knowledge for customer, knowledge of customer, knowledge about customer, respectively. Furthermore, the effect of consistency between customer image and perceived value on customer loyalty was strong.Keywords: Customer knowledge management, Customer knowledge, Customer value, Customer loyalty 

Consumer evaluation and competitive advantage in retail financial services ‐ A research agenda

2001 ◽  
Vol 35 (5/6) ◽  
pp. 639-660 ◽  
Author(s):  
James F. Devlin
Keyword(s):  
Competitive Advantage ◽  
Financial Services ◽  
Research Agenda ◽  
Customer Value ◽  
Primary Objective ◽  
Financial Service ◽  
Relevant Market ◽  
Consumer Evaluation ◽  
Potential Problems ◽  
Service Offering

The primary objective of this paper is to formulate a research agenda in the area of consumer evaluation and competitive advantage in retail financial services markets. In order to achieve this objective, a brief exposition of the market‐led view of competitive advantage is provided, which emphasises the importance of the provision of “customer value” in the relevant market. The process of consumer evaluation of financial services offerings is then reviewed and potential problems in consumer understanding of some types of financial services offerings are highlighted. The implications of such problems for the formulation of value adding strategies are explored with reference to the conceptualisation of the financial service offering and in particular which elements of the offering may be particularly important in adding value in the eyes of consumers. Finally, propositions for research are developed and explored, with the aim of informing both academics and practitioners.

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