scholarly journals The Evaluation of a Mass Media Campaign Aimed at Weight Gain Prevention Among Young Dutch Adults**

Obesity ◽  
2007 ◽  
Vol 15 (11) ◽  
pp. 2780-2789 ◽  
Author(s):  
Birgitte Wammes ◽  
Anke Oenema ◽  
Johannes Brug
Keyword(s):  
Weight Gain ◽  
Mass Media ◽  
Weight Gain Prevention ◽  
Mass Media Campaign ◽  
Media Campaign

scholarly journals The impact of a national mass media campaign in The Netherlands on the prevention of weight gain

2005 ◽  
Vol 8 (8) ◽  
pp. 1250-1257 ◽  
Author(s):  
Birgitte Wammes ◽  
Boudewijn Breedveld ◽  
Caspar Looman ◽  
Johannes Brug
Keyword(s):  
Weight Gain ◽  
Mass Media ◽  
Risk Perceptions ◽  
Weight Status ◽  
Weight Gain Prevention ◽  
Mass Media Campaign ◽  
Media Campaign ◽  
Post Intervention ◽  
Cross Sectional ◽  
The Impact

AbstractObjectiveA 5-year nationwide mass media campaign aimed at prevention of overweight was organised from 2002 onwards. The present study evaluates the first campaign, which was aimed primarily at increasing awareness of weight gain.Design and subjectsData were collected by telephone interview in four independent cross-sectional surveys among non-obese Dutch adults aged 25–35 years (total n = 1949) for statistical analyses. Awareness of personal body-weight status, overweight-related risk perceptions, attitudes towards weight-gain prevention, motivation to prevent weight gain and self-reported body mass index (BMI) were measured in each survey. Campaign exposure was assessed in the post-intervention surveys. To identify intervention effects over time multiple linear and logistic regression analyses were used, adjusted for secular time effects and age.ResultsAfter the campaign about 65% of the respondents knew about the campaign. The campaign was associated with more positive attitudes towards the prevention of weight gain (β = 0.16; P ≤ 0.01) and higher self-reported BMI (β = 0.14; P ≤ 0.01).ConclusionsThe results suggest that the first campaign reached a large proportion of the population and initiated some positive change in attitudes, but did not achieve significant improvements in other determinants of weight-gain prevention among non-obese young adults.

Abstract MP12: Comparing Effectiveness of Mass Media Campaigns vs. Price Reductions Targeting Fruit and Vegetable Intake on US Cvd Mortality and Race Disparities

Circulation ◽  
2016 ◽  
Vol 133 (suppl_1) ◽  
Author(s):  
Jonathan Pearson-Stuttard ◽  
Piotr Bandosz ◽  
Colin D Rehm ◽  
Ashkan Afshin ◽  
Jose Penalvo ◽  
...  
Keyword(s):  
Mass Media ◽  
Population Level ◽  
Effect Sizes ◽  
Price Reduction ◽  
Mass Media Campaign ◽  
Media Campaign ◽  
Fruit And Vegetable ◽  
Race Disparities ◽  
The Us ◽  
Cvd Mortality

Introduction: Cardiovascular disease (CVD) accounts for over 800,000 US deaths annually, with substantial disparities by race. Poor diet is a leading CVD risk factor, including low intake of fruit and vegetable (F&V). Few data exist regarding the potential population level impact and effect on race disparities of policies aimed at increasing F&V intake. Aim: To estimate CVD mortality reductions, including by race, potentially achievable by price reduction and mass media campaign interventions in the US population up to 2030. Methods: We developed a US IMPACT Food Policy Model to compare three contrasting policies targeting F&V intake: A - a national mass media campaign (MMC); B and C - a universal F&V price reduction of 10 and 30% respectively. The MMC assumed unequal coverage by age, gender and race, and duration of either 1 or 15 years. Data sources included the National Vital Statistics System, SEER single year population estimates, the US Bureau 2012 National Population projections and NHANES. We used US population and CVD projections to 2030, F&V mortality effect sizes and best evidence effect sizes for each policy. We modelled cumulative deaths prevented or postponed and life years gained (LYG) by age, gender, race and CVD subtype from 2015 to 2030. Results were tested in a probabilistic sensitivity analysis using Monte Carlo simulation. Results: Scenario A (MMC) could result in 27,000 (95% CI: 21,000-33,000) to 85,000 (83,000-89,000) fewer deaths dependent upon media campaign duration (from 1 to 15 years), gaining up to 1,280,000 LYGs (1,250,000-1,320,000) by 2030. Approximately 62% of deaths prevented would be CHD; and 53% would be in men, with 20% being saved in year 1. Scenario B (10% price decrease) could prevent approximately 90,000 deaths (71,000-114,000) and gain 1,450,000 LYGs (1,180,000-1,740,000) by 2030. Scenario C (30% price decrease) could prevent some 270,000 deaths (215,000-338,000) by 2030, representing a 3.9% reduction in expected CVD mortality. Price reduction policies would have equitable effects in non-hispanic whites vs. blacks. In comparison, a MMC would be ~ 35% less effective in preventing CVD deaths in non-Hispanic blacks. Conclusions: Price reduction policies (10 or 30%) and a nationwide MMC would each effectively reduce US CVD mortality. A 30% price reduction policy would save most lives and do so most equitably. Deaths prevented via a MMC might reduce substantially after year 1 and also increase disparities. These results inform potential fiscal and population level strategies to reduce CVD mortality in the US.

Indirect Exposure to a Family Planning Mass Media Campaign in Nepal

2002 ◽  
Vol 7 (5) ◽  
pp. 379-399 ◽  
Author(s):  
Marc Boulay ◽  
J. Douglas Storey ◽  
Suruchi Sood
Keyword(s):  
Family Planning ◽  
Mass Media ◽  
Mass Media Campaign ◽  
Media Campaign ◽  
Indirect Exposure

The cost-effectiveness of a mass media campaign to promote smartphone apps for weight loss: an updated modeling study (Preprint)

2021 ◽  
Author(s):  
Amanda C Jones ◽  
Leah Grout ◽  
Wilson Nick ◽  
Nhung Nghiem ◽  
Christine L Cleghorn
Keyword(s):  
Weight Loss ◽  
Cost Effectiveness ◽  
Mass Media ◽  
Health System ◽  
Adult Population ◽  
Health Gain ◽  
Mass Media Campaign ◽  
Media Campaign ◽  
Smartphone Apps ◽  
Promote Weight Loss

UNSTRUCTURED Background Evidence suggests that smartphone apps can be effective in the self-management of weight. Given the low cost, broad reach, and apparent effectiveness of apps at promoting weight loss, governments may seek to encourage the uptake of such apps as an opportunity for reducing excess weight among the population. However, the cost and potential cost-effectiveness are important considerations. Our study used a modeling approach to assess the health impacts, health system costs, cost-effectiveness, and health equity of a mass media campaign to promote high quality smartphone apps for weight loss in New Zealand. Methods We used an established proportional multistate life table model that simulates the 2011 New Zealand (NZ) adult population over the lifetime, sub-grouped by age, sex, and ethnicity (Māori [Indigenous]/non-Māori). The key risk factor was BMI. The model compared business-as-usual to a one-off mass media campaign intervention, which included the pooled effect size from a recent meta-analysis of smartphone weight loss apps. The resulting impact on BMI and BMI-related diseases was captured through changes in health gain (quality-adjusted life years; QALYs) and in health system costs (health system perspective). The difference in total health system costs was the net sum of interventions costs and downstream cost offsets due to altered disease rates. A discount rate of 3% was applied to health gains and health system costs. Multiple scenario and sensitivity analyses were also conducted, including an equity adjustment. Results Across the remaining lifetime of the modeled 2011 NZ population, the mass media campaign to promote weight loss apps usage had an estimated overall health gain of 181 (95% uncertainty interval [UI]: 113, 270) QALYs and health care costs of NZ$ -606,000 (95%UI: -2,540,000, 907,000). The mean health care costs were negative, representing an overall savings to the health system and a likely cost-saving intervention. Across the outcomes examined in this study, the modeled mass media campaign to promote weight loss apps among the general population would be expected to provide higher per capita health gain for Māori and hence reduce health inequalities arising from high BMI. Conclusions A modeled mass media campaign to encourage the adoption of smartphone apps to promote weight loss among the NZ adult population is expected to yield an overall gain in health and to be cost-saving to the health system. While other interventions in the nutrition and physical activity space are even more beneficial to health and produce larger cost-savings (eg, fiscal policies, food reformulation), governments may choose to include strategies to promote health app usage as complementary measures.

scholarly journals In-Depth Investigation of Interpersonal Discussions in Response to a Safer Sex Mass Media Campaign

2011 ◽  
Vol 26 (4) ◽  
pp. 366-378 ◽  
Author(s):  
Donald W. Helme ◽  
Seth M. Noar ◽  
Suzanne Allard ◽  
Rick S. Zimmerman ◽  
Philip Palmgreen ◽  
...  
Keyword(s):  
Mass Media ◽  
Safer Sex ◽  
Mass Media Campaign ◽  
Media Campaign

scholarly journals The ‘Be Cancer Alert Campaign’: protocol to evaluate a mass media campaign to raise awareness about breast and colorectal cancer in Malaysia

BMC Cancer ◽  
2018 ◽  
Vol 18 (1) ◽  
Author(s):  
Désirée Schliemann ◽  
Michael Donnelly ◽  
Maznah Dahlui ◽  
Siew Yim Loh ◽  
Nor Saleha Binti Tamin Ibrahim ◽  
...  
Keyword(s):  
Colorectal Cancer ◽  
Mass Media ◽  
Mass Media Campaign ◽  
Media Campaign
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