Implicit learning in attractiveness evaluation: The role of conformity and analytical processing.

2019 ◽  
Vol 148 (9) ◽  
pp. 1505-1516
Author(s):  
Ivan I. Ivanchei ◽  
Nadezhda Moroshkina ◽  
Roman Tikhonov ◽  
Irina Ovchinnikova
Keyword(s):  
Implicit Learning ◽  
Analytical Processing

scholarly journals Implicit Learning in Transient Global Amnesia and the Role of Stress

2016 ◽  
Vol 10 ◽  
Author(s):  
Frauke Nees ◽  
Martin Griebe ◽  
Anne Ebert ◽  
Michaela Ruttorf ◽  
Benjamin Gerber ◽  
...  
Keyword(s):  
Implicit Learning ◽  
Transient Global Amnesia ◽  
Global Amnesia

scholarly journals Role of implicit learning abilities in metaphor understanding

2018 ◽  
Vol 61 ◽  
pp. 13-23 ◽  
Author(s):  
Luc Drouillet ◽  
Nicolas Stefaniak ◽  
Christelle Declercq ◽  
Alexandre Obert
Keyword(s):  
Implicit Learning ◽  
Learning Abilities

Data Mining in Franchise Organizations

2008 ◽  
pp. 2722-2733 ◽  
Author(s):  
Ye-Sho Chen ◽  
Robert Justis ◽  
P. Pete Chong
Keyword(s):  
Data Mining ◽  
Growth Strategy ◽  
Online Analytical Processing ◽  
Pertinent Data ◽  
Analytical Processing ◽  
Customer Services ◽  
Internal Operations ◽  
Comprehensive Framework ◽  
Franchise Organizations

Franchising has been used by businesses as a growth strategy. Based on the authors’ cumulative research and experience in the industry, this paper describes a comprehensive framework that describes both the franchise environment — from customer services to internal operations — and the pertinent data items in the system. The authors identify the most important aspects of a franchising business, the role of online analytical processing (OLAP) and data mining play and the data items that data mining should focus on to ensure its success.

The role of implicit learning in logo substitution

2019 ◽  
Vol 36 (5) ◽  
pp. 610-619 ◽  
Author(s):  
Rafal Ohme ◽  
Christo Boshoff
Keyword(s):  
Implicit Learning ◽  
Experimental Studies ◽  
Target Market ◽  
Human Beings ◽  
Content Type ◽  
Quasi Experimental ◽  
Low Levels ◽  
The Impact ◽  
A Company

Purpose Some marketers have challenged psychologists’ contention that human beings can only learn by using conscious effort. They argue that advertising can be effective at low levels of (or even no) attention. Also, despite the absence of (or low levels of) consciousness, these subconscious responses can be linked to brands. The purpose of this study is to investigate the impact of implicit learning in the context of logo substitution – an image that may not look like the original logo, and may not even be consciously associated with the original brand or its logo. Design/methodology/approach Data were collected by means of two quasi-experimental studies. Findings The results suggest that, thanks to implicit learning, logo substitution can be effective. Research limitations/implications One limitation was that data were collected from two relatively small convenience samples. Practical implications Logo substitution can be of value when a company faces a situation when advertising is banned or restricted, when the target market is saturated with marketing stimuli (clutter) and when there is a risk that aggressive advertising can lead to psychological reactance. The purpose of logo substitution would then be to unobtrusively activate mental representations closely related to the original logo. Originality/value The central contribution of this study is that it demonstrates how the principles of implicit social cognition, implicit learning and logo substitution can be used by marketers to overcome the undesirable and even adverse advertising circumstances they sometimes face.

scholarly journals The causal role of DLPFC top-down control on the acquisition and the automatic expression of implicit learning: state of the art

Cortex ◽  
2021 ◽  
Author(s):  
Nicoleta Prutean ◽  
Elisa Martín-Arévalo ◽  
Alicia Leiva ◽  
Luis Jiménez ◽  
Antonino Vallesi ◽  
...  
Keyword(s):  
Implicit Learning ◽  
State Of The Art ◽  
Causal Role ◽  
Top Down

scholarly journals Role of attention in implicit learning (10):

2010 ◽  
Vol 74 (0) ◽  
pp. 3PM028-3PM028
Author(s):  
Sachiko KIYOKAWA ◽  
Zoltan Dienes ◽  
Daisuke TANAKA ◽  
Ayumi YAMADA
Keyword(s):  
Implicit Learning

The role of medial temporal lobe structures in implicit learning: an event-related fMRI study

e-Neuroforum ◽  
2003 ◽  
Vol 9 (2) ◽  
Author(s):  
Michael Rose ◽  
Hilde Haider ◽  
Cornelius Weiller ◽  
Christian Büchel
Keyword(s):  
Implicit Learning ◽  
Temporal Lobe ◽  
Medial Temporal Lobe ◽  
Fmri Study

The Role of Action in Implicit Learning

1991 ◽  
Vol 43 (4) ◽  
pp. 881-906 ◽  
Author(s):  
Dianne C. Berry
Keyword(s):  
Decision Making ◽  
Beneficial Effect ◽  
Implicit Learning ◽  
Physical Interaction ◽  
Sugar Production ◽  
Control Performance ◽  
Stages Of Learning ◽  
Interaction Component ◽  
Observation Period

This study looks at whether or not a crucial role is played by the learner's own actions in tasks known to give rise to implicit learning. Experiment 1 shows that experience of watching another person controlling Berry and Broadbent's (1984) sugar production and person interaction tasks has no effect on subsequent control performance. Experiment 2 demonstrates that this lack of effect of observing is limited to tasks where the underlying relationship is not obvious or salient. In Experiment 3 the length of the observation period is doubled, but this still has no beneficial effect on subsequent control performance. Experiments 4 and 5 address the question of what it is about controlling itself that leads to learning. They examine whether it is the decision-making component or the physical interaction component that is important. The results emphasize the importance of the role of action in learning to control these tasks. They show that decision must be tied to action in order to be maximally effective, at least in the early stages of learning.

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