Characterizing the reinforcing value of tobacco using a cigarette purchase task: An item response theory approach.

2020 ◽  
Vol 28 (3) ◽  
pp. 291-298 ◽  
Author(s):  
Alba González-Roz ◽  
Roberto Secades-Villa ◽  
Sara Weidberg ◽  
José Muñiz ◽  
James MacKillop
Keyword(s):  
Item Response Theory ◽  
Item Response ◽  
Theory Approach ◽  
Response Theory ◽  
Reinforcing Value ◽  
Cigarette Purchase Task

scholarly journals Design awareness and purchase intention: an item response theory approach

2014 ◽  
Vol 27 (1) ◽  
pp. 138-155 ◽  
Author(s):  
Ana M. Arboleda ◽  
Julio C. Alonso
Keyword(s):  
Item Response Theory ◽  
Item Response ◽  
Purchase Intention ◽  
New Products ◽  
Product Category ◽  
Two Dimensions ◽  
Theory Approach ◽  
Theoretical Discussion ◽  
Response Theory ◽  
Content Type

Purpose The purpose of this paper is to evaluate the effect of design awareness on consumers’ purchase intention. Design/methodology/approach The experiment consisted of showing a new beer package design to 185 participants who evaluated it using a self‐administered questionnaire. Findings Using an Item Response Theory approach, results show that there are two dimensions of consumer design awareness: basic design and differential design. These findings are, to some extent, consistent with the theoretical discussion within design literature. Moreover, a multiple regression model estimates the effect of both dimensions on consumers’ purchase intention, and the paper concludes that both dimensions have a similar effect (p<0.05). The sign of the effects are consistent with the theoretical discussion. Practical implications The design of new products must consider attributes associated to the basic and practical use of a product as well as those attributes that mark a comparative difference in the product category. Originality/value This paper conceptually and empirically combines two different areas of knowledge (design and consumer behavior) under the design awareness construct. This concept evaluates consumers’ perceptions about new products, facilitating more accurate decisions in cases of innovation.

scholarly journals Developing a Short Form of Benton's Judgment of Line Orientation Test: An Item Response Theory Approach

2011 ◽  
Vol 25 (4) ◽  
pp. 670-684 ◽  
Author(s):  
Matthew Calamia ◽  
Kristian Markon ◽  
Natalie L. Denburg ◽  
Daniel Tranel
Keyword(s):  
Item Response Theory ◽  
Item Response ◽  
Short Form ◽  
Line Orientation ◽  
Theory Approach ◽  
Response Theory ◽  
Orientation Test
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