scholarly journals Exposure to alcohol advertising and adolescents’ drinking beliefs: Role of message interpretation.

2017 ◽  
Vol 36 (9) ◽  
pp. 890-897 ◽  
Author(s):  
Rebecca L. Collins ◽  
Steven C. Martino ◽  
Stephanie A. Kovalchik ◽  
Elizabeth J. D'Amico ◽  
William G. Shadel ◽  
...  
PLoS ONE ◽  
2021 ◽  
Vol 16 (8) ◽  
pp. e0254978
Author(s):  
Irene Molina-de la Fuente ◽  
Andrea Pastor ◽  
Paloma Conde ◽  
María Sandín Vázquez ◽  
Carmen Ramos ◽  
...  

Perceptions of the alcohol environment may influence alcohol consumption patterns. The purpose of this study was to describe changes in perceptions of the urban alcohol environment as experienced by residents of two districts with different socio-economic status after taking part in a Photovoice study. The study was conducted in Madrid, Spain, in a district with a high socio-economic status (HSES) and another district with a low socio-economic status (LSES). A Photovoice project was conducted with 26 participants divided into four groups based on sex and district. Groups met over five sessions in which they discussed photographs taken by the participants themselves on the subject of alcohol in their neighbourhood. A qualitative, descriptive and thematic analysis of participants’ discourses was performed to explore changes in their perceptions of the alcohol environment over the project sessions. Changes in perceptions of the alcohol environment were observed in all groups over the project. The process of change varied by districts’ socio-economic characteristics and gender. Greater changes in perceptions of the alcohol environment were observed in HSES, especially among women, as the participants had a much more positive initial view of their alcohol environment. In LSES, participants showed a more critical perception of the alcohol environment from the beginning of the study, and this broadened and intensified over the course of the sessions. Changes in perceptions also varied by thematic categories, including some categories that were discussed from the start (e.g. socialising and alcohol consumption) and categories that only emerged in later sessions (e.g. alcohol advertising). Involvement in a Photovoice project has favoured a shift in the participant’s perceptions of their alcohol environment towards more critical positions, widening their scope of perceived elements and raising their awareness of specific problems, such as alcohol advertising and social role of alcohol consumption in relation to alcohol exposure.


2001 ◽  
Vol 28 (3) ◽  
pp. 391-414 ◽  
Author(s):  
Franca Beccaria

The role of alcoholic beverage advertising in alcohol consumption and in changes in drinking patterns has received considerable attention from alcohol researchers in countries with temperance traditions but none in Italy. This paper is a content analysis of alcoholic beverage advertising in a sample of 41 Italian television advertisements, taped from six national television channels. Beer in advertisements was consumed primarily outside the home and not at meals. Wine was shown as being drunk at meals in a convivial framework, with no representation of everyday domestic consumption. Advertisements for sparkling wine show consumption in a context of celebration, and often, as in advertisements for aperitifs, with erotic overtones. From the advertisements for digestive liqueurs, the makers appear to be trying to move to a younger market. Some advertising seems directed specifically at women, whose consumption has declined in Italy in recent years. In general, alcohol advertisers seem to be attempting to move alcohol consumption into new situations beyond the traditional mealtime table.


2016 ◽  
Vol 5 (3) ◽  
pp. 117-123 ◽  
Author(s):  
Greg Swensen

Swensen, G. (2016). Public space and alcohol advertising: Exploratory study of the role of local government. The International Journal Of Alcohol And Drug Research, 5(3), 117-123. doi:http://dx.doi.org/10.7895/ijadr.v5i3.224The paper argues that local government bodies in Western Australia, which have a long-standing key role in overseeing public health standards and regulating business activities, potentially have a major, but under-recognized, capability to regulate the promotion and advertising of alcohol in public places overseen by them. It is contended that because local government bodies already possess extensive statutory powers to undertake this function, there is a compelling case for them to actively regulate alcohol advertising as they “own” most of the public space in Australian cities and towns.As the proposition would involve the prohibition of alcohol advertising, this could mean that local authorities may balk at assuming this responsibility due to a possible loss of revenue if they have already issued licenses to companies to construct and maintain key parts of the public infrastructure, like bus shelters, seating, and other street furniture, in return for being able to charge fees for advertising on these facilities.It is contended that local government authorities would ably perform a front-line role in regulating alcohol advertising in public places because of their reliance on community-based processes of consultation and decision-making for planning, in addition to understanding this role as an extension of a long standing role concerned with the advancement of public health and traffic safety.


1981 ◽  
Vol 18 (3) ◽  
pp. 303-315 ◽  
Author(s):  
Michael W. Pratt ◽  
Ann Robins Krane ◽  
Janet Ross Kendall

Anderson and associates have demonstrated that the interpretation of ambiguous discourse is strongly influenced by general schemata determined by a reader's background and previous experience. In two experiments, we show that variations in paralinguistic stress cues, based upon Chafe's given-new and contrastiveness notions, can also influence which frameworks subjects use in comprehending Anderson's two ambiguous passages. This schematic triggering was demonstrated consistently when tests were presented visually with focal stress indicated by italics, and less consistently when the passages were presented aurally with increased intensity and pitch conveying stress. Differential stress patterns appear to evoke a particular message interpretation by influencing the accessibility of the available interpretive schemata. Educational implications of such schematic-triggering phenomena are discussed.


JAMA ◽  
1966 ◽  
Vol 195 (12) ◽  
pp. 1005-1009 ◽  
Author(s):  
D. J. Fernbach
Keyword(s):  

JAMA ◽  
1966 ◽  
Vol 195 (3) ◽  
pp. 167-172 ◽  
Author(s):  
T. E. Van Metre

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