The people's choice: How the voter makes up his mind in a presidential campaign.

1945 ◽  
Vol 9 (5) ◽  
pp. 268-268
Author(s):  
Steuart Henderson Britt
Keyword(s):  
Presidential Campaign

Motivational underpinnings of support for radical political leaders

2020 ◽  
Author(s):  
Joanna Grzymala-Moszczynska ◽  
Katarzyna Jasko ◽  
Marta Maj ◽  
Marta Szastok ◽  
Arie W. Kruglanski
Keyword(s):  
Presidential Campaign ◽  
Hillary Clinton ◽  
Political Leaders ◽  
Donald Trump ◽  
Personal Significance ◽  
Political Candidate ◽  
The Relationship ◽  
Willingness To Engage

In three studies conducted over the course of 2016 US presidential campaign we examined the relationship between radicalism of a political candidate and willingness to engage in actions for that candidate. Drawing on significance quest theory (Kruglanski et al., 2018), we predicted that people would be more willing to make large sacrifices for radical (vs. moderate) candidates because the cause of radical candidates would be more personally important and engagement on behalf it would be more psychologically rewarding. We tested these predictions among supporters of Hillary Clinton, Donald Trump, and Bernie Sanders. Our findings were in line with these predictions, as the more followers perceived their candidates as radical, the more they viewed leaders’ ideas as personally important, gained more personal significance from those ideas, and intended to sacrifice more for the leader.

Letter versus Spirit

2017 ◽  
Author(s):  
Martin Camper
Keyword(s):  
Presidential Campaign ◽  
Authorial Intention ◽  
Textual Meaning

Chapter 4 turns its attention to the stasis of letter versus spirit. Traditionally, this stasis has been understood as pitting the exact words of a text against the author’s intent, but the chapter expands the notion of spirit to include other animating forces of textual meaning, such as an overarching principle of interpretation brought by readers to the text. The chapter shows how both the letter and spirit of a text can be divided, with arguers disputing the text’s real versus apparent letter or the author’s real versus apparent intent. To demonstrate how arguers construe authorial intention for their own ends, the chapter analyzes the controversy during the 2008 presidential campaign over the “God damn America” sound bite extracted from a sermon preached by Jeremiah Wright, Barack Obama’s then-pastor. Critics dismissed Wright’s defense of his intentions, pointing to the sermon’s exact wording as evidence of his, and by extension Obama’s, anti-Americanism.

Systemic Hybridity in the Mediation of the American Presidential Campaign

2017 ◽  
Author(s):  
Andrew Chadwick
Keyword(s):  
Data Gathering ◽  
Real Space ◽  
Presidential Campaign ◽  
Newspaper Coverage ◽  
The Internet ◽  
Major Theme ◽  
Power Resources ◽  
Electoral Outcomes ◽  
Media System ◽  
Common Purpose

Chapter 7 continues the revisionist approach of chapter 6, but paints the 2008 U.S. presidential campaign on a broader canvas. Through a detailed analysis of key episodes in the mediation of the campaign, the chapter shows how the real-space spectacles of candidate appearances continue to generate the important television, radio, and newspaper coverage that remains so crucial for projecting the power of a candidate and conveying enthusiasm, movement, authenticity, and common purpose to both activists and nonactivists alike. The chapter discusses how these television-fuelled spectacles now also integrate with newer media logics of data-gathering, online fundraising, tracking, monitoring, and managed volunteerism. A major theme running through this chapter is the growing systemic integration of the internet and television in presidential campaigns. It also shows how the hybrid media system can shape electoral outcomes by providing new power resources for campaigns that can create and master the system's modalities.

Selective Exposure to a Presidential Campaign Appeal

1974 ◽  
Vol 38 (2) ◽  
pp. 264 ◽  
Author(s):  
Dorothy L. Barlett ◽  
Pamela B. Drew ◽  
Eleanor G. Fahle ◽  
William A. Watts
Keyword(s):  
Selective Exposure ◽  
Presidential Campaign
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