Decision freedom as a determinant of the role of incentive magnitude in attitude change.

1967 ◽  
Vol 6 (3) ◽  
pp. 245-254 ◽  
Author(s):  
Darwyn E. Linder ◽  
Joel Cooper ◽  
Edward E. Jones
Keyword(s):  
Attitude Change ◽  
Incentive Magnitude

scholarly journals Changes in perceptions of media bias

2021 ◽  
Vol 8 (1) ◽  
pp. 205316802098744
Author(s):  
Kirby Goidel ◽  
Nicholas T. Davis ◽  
Spencer Goidel
Keyword(s):  
Attitude Change ◽  
Media Bias ◽  
Congressional Election ◽  
Election Study ◽  
Donald Trump ◽  
Change Perceptions ◽  
Individual Perceptions ◽  
2016 Election ◽  
The Media

In this paper, we utilize a module from the Cooperative Congressional Election Study to explore how individual perceptions of media bias changed over the course of the 2016 presidential campaign. While previous literature has documented the role of partisan affiliation in perceptions of bias, we know considerably less about how these perceptions change during a presidential election. Consistent with existing theories of attitude change, perceptions of bias polarize with strong Democrats moving toward believing the media were biased against Hillary Clinton (and in favor of Donald Trump) and independent-leaning Republicans moving toward believing the media were biased against Donald Trump. At the end of the 2016 election, more individuals believed the media were biased against their side. These effects were moderated by how much attention individuals paid to the campaign.

Touring for peace: the role of dual-narrative tours in creating transnational activists

2019 ◽  
Vol 5 (2) ◽  
pp. 200-218 ◽  
Author(s):  
Emily Maureen Schneider
Keyword(s):  
Attitude Change ◽  
Past Research ◽  
Host Population ◽  
Contact Hypothesis ◽  
Racial Groups ◽  
Content Type ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
Peace And Justice

Purpose Scholarship on the contact hypothesis and peacebuilding suggests that contact with marginalized ethnic and racial groups may reduce prejudice and improve opportunities for conflict resolution. Through a study of dual-narrative tours to Israel/Palestine, the purpose of this paper is to address two areas of the debate surrounding this approach to social change. First, past research on the effectiveness of contact-based tourism as a method to change attitudes is inconclusive. Travel to a foreign country has been shown to both improve and worsen tourists’ perceptions of a host population. Second, few scholars have attempted to link contact-based changes in attitudes to activism. Design/methodology/approach Through an analysis of 218 post-tour surveys, this study examines the role of dual-narrative tours in sparking attitude change that may facilitate involvement in peace and justice activism. Surveys were collected from the leading “dual-narrative” tour company in the region, MEJDI. Dual-narrative tours uniquely expose mainstream tourists in Israel/Palestine to Palestinian perspectives that are typically absent from the majority of tours to the region. This case study of dual-narrative tours therefore provides a unique opportunity to address the self-selecting bias, as identified by contact hypothesis and tourism scholars, in order to understand the potential impacts of exposure to marginalized narratives. Findings The findings of this study suggest that while these tours tend to engender increased support for Palestinians over Israelis, their most salient function appears to be the cultivation of empathy for “both sides” of the conflict. Similarly, dual-narrative tours often prompt visitors to understand the conflict to be more complex than they previously thought. In terms of activism, tourists tend to prioritize education-based initiatives in their plans for post-tour political engagement. In addition, a large number of participants articulated commitments to support joint Israeli–Palestinian non-governmental organizations and to try to influence US foreign policy to be more equitable. Originality/value These findings complicate debates within the scholarship on peacebuilding as well as within movements for social justice in Israel/Palestine. While programs that equate Israeli and Palestinian perspectives are often criticized for reinforcing the status quo, dual-narrative tours appear to facilitate nuance and universalism while also shifting tourists toward greater identification with an oppressed population. Together, these findings shed light on the ability of tourism to facilitate positive attitude change about a previously stigmatized racial/ethnic group, as well as the power of contact and exposure to marginalized narratives to inspire peace and justice activism.

scholarly journals The paradoxical thinking ‘sweet spot’: The role of recipients’ latitude of rejection in the effectiveness of paradoxical thinking messages targeting anti-refugee attitudes in Israel

2020 ◽  
Vol 8 (1) ◽  
pp. 266-283 ◽  
Author(s):  
Boaz Hameiri ◽  
Orly Idan ◽  
Eden Nabet ◽  
Daniel Bar-Tal ◽  
Eran Halperin
Keyword(s):  
Attitude Change ◽  
Asylum Seekers ◽  
Social Judgment ◽  
Sweet Spot ◽  
Identity Threat ◽  
Social Judgment Theory ◽  
African Refugees ◽  
Paradoxical Thinking ◽  
Refugees And Asylum Seekers

The current research examined whether for a message that is based on the paradoxical thinking principles—i.e., providing extreme, exaggerated, or even absurd views, that are congruent with the held views of the message recipients—to be effective, it needs to hit a ‘sweet spot’ and lead to a contrast effect. That is, it moderates the view of the message's recipients. In the framework of attitudes toward African refugees and asylum seekers in Israel by Israeli Jews, we found that compared to more moderate messages, an extreme, but not too extreme, message was effective in leading to unfreezing for high morally convicted recipients. The very extreme message similarly led to high levels of surprise and identity threat as the extreme message that was found to be effective. However, it was so extreme and absurd that it was rejected automatically. This was manifested in high levels of disagreement compared to all other messages, rendering it less effective compared to the extreme, paradoxical thinking, message. We discuss these findings’ practical and theoretical implications for the paradoxical thinking conceptual framework as an attitude change intervention, and for social judgment theory.

The Persuasive Effect of Product Placements

2021 ◽  
Author(s):  
Ravineet Kaur ◽  
Rakesh Kumar Sharma ◽  
Apurva Bakshi
Keyword(s):  
Attitude Change ◽  
Emerging Market ◽  
Behavioral Responses ◽  
Purchase Intentions ◽  
Future Research ◽  
Mediating Role ◽  
Product Placements ◽  
The Impact ◽  
The Relationship

Abstract. Marketers are increasingly relying on covert advertising tactics to persuade consumers. This empirical study selected the context of an emerging market to examine the effectiveness of product placements. Using an experimental design, we captured the affective and behavioral responses of young Indian adults. The results indicated that young adults are positive about product placements. The mediating role of brand attitude change in the relationship between attitude toward product placements and purchase intentions is established. The study provides valuable insights into the impact of execution factors on viewers’ responses. Implications and directions for future research are discussed based on the results of this study.

Strategic Inertia vs. Strategic Change

2019 ◽  
pp. 1803-1821
Author(s):  
Silvia Vernizzi ◽  
Andrea Beretta Zanoni ◽  
Meir Russ
Keyword(s):  
Human Capital ◽  
Attitude Change ◽  
Strategic Change ◽  
Point Of View ◽  
Business Strategies ◽  
Strategy Formulation ◽  
Case Study Methodology ◽  
Complex Process ◽  
Study Methodology

Increasingly dynamic, complex and unpredictable economic circumstances require continuous and systematic re-evaluations of business strategies and plans and coherent and effective strategy implementation. Adopting the Resource Based View theoretical framework this chapter is aimed at shedding light on the role of human capital in the strategic change process. Specifically, by adopting the case study methodology the chapter points out the relevance and critical nature of human capital in the complex process that has driven Fiat's competitive and financial turnaround since 2008. Through the lens of Fiat's case, the article contributes both from an academic and a practitioner point of view, to shed light on the relevance of human capital in organizational attitude change, strategy formulation, choices implementation, and more in general, in Fiat's business model re-definition. The chapter ends with case questions.

Can Interpretive Messages Change Park Visitors’ Views on Wildland Fire?

2005 ◽  
Vol 10 (2) ◽  
pp. 18-34 ◽  
Author(s):  
Rebecca Wiles ◽  
Troy E. Hall
Keyword(s):  
Attitude Change ◽  
National Park ◽  
Wildland Fire ◽  
Knowledge Gain ◽  
Knowledge And Attitudes ◽  
Persuasive Argument ◽  
Attitude Scales ◽  
Guided Tour ◽  
Knowledge Scale

This study evaluated the effect of differently formulated interpretive messages embedded in a 90-minute guided tour on Mesa Verde National Park visitors’ knowledge and attitudes about wildland fire. Using a Solomon four-group experimental design, 31 different groups of visitors ( N=496) received affective arguments, cognitive arguments, a combination of arguments, or no persuasive argument. All persuasive programs led to significant increases (one to two points) on a five-question knowledge scale and two attitude scales, although the three treatments did not differ in their effects. Attitudes became slightly more positive about the ecological role of fire and less negative about the destructive nature of fire. A slight priming effect of the pre-test was found for one measure but there were no effects on other measures, supporting the external validity of study findings. Attitude and knowledge changes related to fire were greater for those who had weaker prior attitudes or lower prior levels of knowledge. Counter to hypotheses, the personal relevance of fire and need for cognition did not exhibit a significant relationship to knowledge gain or attitude change.

scholarly journals Enochs of the modern workplace

2015 ◽  
Vol 17 (1) ◽  
pp. 35-53
Author(s):  
Robert Hugh Campbell ◽  
Mark Grimshaw
Keyword(s):  
Technology Acceptance ◽  
Attitude Change ◽  
Critical Role ◽  
Negative Attitudes ◽  
Content Type ◽  
Is Implementation ◽  
User Attitudes ◽  
Project Risks ◽  
Professional People

Purpose – This paper aims to expose the behaviours through which modern professional people commonly obstruct information system (IS) implementations in their workplace. Users often resist IS implementations, and it has been established that this can cause an implementation to fail. As the initial analysis of an on-going research project, this paper does not yet seek to present IS resistance as a good or a bad thing, it simply identifies and codifies forms of IS resistance. Design/methodology/approach – Inductive interviews with IS implementers threw light on 29 resisted projects across 21 organisations. Interviewees were introduced to established theories of attitude change from social and cognitive psychology then asked to reflect on their experiences of IS implementations using these theories as a lens. Findings – Although it is not claimed that all approaches by which users obstruct IS implementations are identified here, we believe that those most commonly deployed have been uncovered. It is also revealed that such behaviours result from negative user attitudes and that their impact can be significant. They can emotionally or psychologically affect system champions and can often cause implementation projects to fail. Research limitations/implications – Our method was based on an epistemic assumption that significant understanding is found in the experience and knowledge (tacit and explicit) of IS implementation experts. The paper’s contents are drawn from reflections on a combined 302 years of experience using attitude change psychology as a lens. Using this method, a range of obstructive behaviours was identified. Although it is claimed that the obstructive behaviours most commonly deployed have been unveiled, it is not probable that this list is comprehensive and could be appended to using alternative approaches. Practical implications – This paper has significant implications for stakeholders in IS implementations. It enables project risks originating from users to be better identified, and it highlights the critical role that negative user attitudes can play in an implementation. Social implications – This paper considers a common area of conflict in professional organisations, modelling its nature and effect. It also encourages system champions to consider user attitude cultivation as a critical part of any implementation project. Originality/value – The contribution of this research is twofold. In the arena of user resistance, it is the first to focus on how implementations are resisted and is accordingly the first to identify and taxonomise forms of IS resistance. A contribution is also made to an ongoing literature conversation on the role of attitude in technology acceptance. This paper is the first to focus, not on user attitudes but on how negative attitudes are manifest in behaviour.

Need for Social Approval and Dyadic Verbal Behavior

1965 ◽  
Vol 16 (3_suppl) ◽  
pp. 1013-1016 ◽  
Author(s):  
Robert Buckhout
Keyword(s):  
Verbal Behavior ◽  
Attitude Change ◽  
Social Approval ◽  
Attitude Object ◽  
Situational Demands ◽  
And Control

High and low need-for-social-approval Ss were brought together in dyads in a 2 × 2 design. One S played the role of communicator attempting to persuade a receiver to change his attitude. High need-for-social-approval receivers showed more attitude change than low need-for-social-approval and control Ss. High need-for-social-approval communicators produced more conformity to immediate situational demands. Low need-for-social-approval communicators produced more of a change in affect towards the attitude object.

On the Conditional Cueing of Credibility Heuristics

2015 ◽  
Vol 43 (5) ◽  
pp. 672-693 ◽  
Author(s):  
Brandon Van Der Heide ◽  
Young-shin Lim
Keyword(s):  
Attitude Change ◽  
Source Credibility ◽  
Multiple Sources ◽  
Online Platform ◽  
Mediating Role ◽  
Consumer Review ◽  
Internet Users ◽  
Online Consumer ◽  
Online Consumer Review

When seeking information, Internet users often find multiple communicators co-presenting and expressing their opinions. This study examined how people judge message senders’ credibility in a multi-source environment based on system-generated cues, the consensus among multiple sources, and the effect of receiver’s familiarity with the online platform. Moreover, this research examined the mediating role of source credibility in attitude change in an online consumer-review community. Results indicated that users familiar with a platform were more likely to use system-generated cues for their judgment of credibility along with consensus heuristics, and the combination of heuristics influenced attitude through credibility. However, unfamiliar users relied on consensus heuristics but not system-generated cues. These findings and their theoretical implications are discussed.

scholarly journals Black Lives Matter for Whites’ Racial Prejudice: Assessing the Role of Social Movements in Shaping Racial Attitudes in the United States

2019 ◽  
Author(s):  
Soumyajit Mazumder
Keyword(s):  
United States ◽  
Social Movements ◽  
Attitude Change ◽  
The United States ◽  
Racial Prejudice ◽  
Black Lives Matter ◽  
Using Data ◽  
Open Question ◽  
Identification Strategy

Black Lives Matter (BLM) is one of the most prominent contemporary social movements in the United States. Whether the BLM movement has led to racial attitude liberalization remains an open question. I evaluate this question using data on over 140,000 survey respondents combined with locational data on BLM protests in 2014 following the police killing of Michael Brown and Eric Garner. Results from a difference-in-differences identification strategy provide evidence indicating that the BLM movement was successful in reducing whites’ racial prejudice. I find that these effects follow an age gradient where young whites are liberalized by protests while older whites are not. Results from this study indicate that protests can be successful drivers of attitude change.

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