When Less is More: The Effect of Processing Fluency on Preference for Hedonic Products

When less is more: Sustainability messaging, destination type, and processing fluency

International Journal of Hospitality Management ◽

10.1016/j.ijhm.2016.07.002 ◽

2016 ◽

Vol 58 ◽

pp. 34-43 ◽

Cited By ~ 6

Author(s):

Lydia Hanks ◽

Lu Zhang ◽

Nathan Line ◽

Sean McGinley

Keyword(s):

Processing Fluency ◽

Less Is More

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‘Less Is More’ When it Comes To Radiofrequency Treatment

Skin & Allergy News ◽

10.1016/s0037-6337(09)70615-1 ◽

2009 ◽

Vol 40 (12) ◽

pp. 29

Author(s):

DAMIAN McNAMARA

Keyword(s):

Less Is More ◽

Radiofrequency Treatment

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Less is more: Slight obesity linked to lower mortality

Internal Medicine News ◽

10.1016/s1097-8690(13)70049-0 ◽

2013 ◽

Vol 46 (2) ◽

pp. 3

Author(s):

MARY ANN MOON

Keyword(s):

Lower Mortality ◽

Less Is More

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Disfluent, But Fast

Experimental Psychology (formerly Zeitschrift für Experimentelle Psychologie) ◽

10.1027/1618-3169/a000456 ◽

2019 ◽

Vol 66 (5) ◽

pp. 346-354

Author(s):

Štěpán Bahník

Keyword(s):

Cognitive Processing ◽

Response Times ◽

Processing Fluency ◽

Retrieval Fluency ◽

Decision Times

Abstract. Processing fluency, a metacognitive feeling of ease of cognitive processing, serves as a cue in various types of judgments. Processing fluency is sometimes evaluated by response times, with shorter response times indicating higher fluency. The present study examined existence of the opposite association; that is, it tested whether disfluency may lead to faster decision times when it serves as a strong cue in judgment. Retrieval fluency was manipulated in an experiment using previous presentation and phonological fluency by varying pronounceability of pseudowords. Participants liked easy-to-pronounce and previously presented words more. Importantly, their decisions were faster for hard-to-pronounce and easy-to-pronounce pseudowords than for pseudowords moderate in pronounceability. The results thus showed an inverted-U shaped relationship between fluency and decision times. The findings suggest that disfluency can lead to faster decision times and thus demonstrate the importance of separating different processes comprising judgment when response times are used as a measure of processing fluency.

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