Simulating the too-much-choice effect: A comparison of explanations derived from Decision Field Theory

2006 ◽  
Author(s):  
Elizabeth S. Veinott ◽  
Ryan K. Jessup ◽  
Jerome R. Busemeyer
Keyword(s):  
Field Theory ◽  
Decision Field Theory

scholarly journals Cognitive Models of Choice: Comparing Decision Field Theory to the Proportional Difference Model

2009 ◽  
Vol 33 (5) ◽  
pp. 911-939 ◽  
Author(s):  
Benjamin Scheibehenne ◽  
Jörg Rieskamp ◽  
Claudia González-Vallejo
Keyword(s):  
Field Theory ◽  
Cognitive Models ◽  
Difference Model ◽  
Decision Field Theory

scholarly journals Travel decision reversals paradox of competitive metro lines: The Equate-to-differentiate Theory Interpretation

2020 ◽  
Vol 308 ◽  
pp. 03007
Author(s):  
Nian Zhang ◽  
Yiyuan Zhang ◽  
Xia Luo
Keyword(s):  
Field Theory ◽  
Decision Making ◽  
Preference Reversal ◽  
Preference Reversals ◽  
Psychological Experiment ◽  
Decision Field Theory ◽  
Strategic Process ◽  
Good Consistency ◽  
Travel Decision ◽  
Theory Interpretation

Based on the equate-to-differentiate theory, this paper studies the paradox of preference reversal and choice reversal in traffic decision-making in parallel sections of Chengdu Metro Line No.2 and No.4. Travel decision reversals: preference reversals phenomenon (PRP) and choice reversals phenomenon (CRP) are found in the travel investigation for Chengdu Metro Line No.2 and No.4, and the reversals cannot be well explained by random error. Through experimental design of cautious control, the existence of these phenomena is confirmed. This paper establishes the judgment dimension system of option attributes, and designs three groups of psychological experiment in certain, uncertain and risk scenarios. Data analysis shows that PRP and CRP can be explained by the equate-to-differentiate interpretation. The phenomena of reversal are not due to the fact that preference and choice really reverses, but the variable strategic process. The equate-to-differentiate interpretation shows good consistency in the experiments and can predict and explain the preference and choice reversal of travel decision. At last, a comparative analysis which compares the results of the two models of the decision field theory is made and finally the conclusion is obtained.

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