Three Experiments Investigating the Role of Partial Assignment Completion in Student Choice Behavior

2012 ◽  
Author(s):  
Meredith L. Embree ◽  
Christopher H. Skinner ◽  
Emily Taylor ◽  
John Parkhurst ◽  
Meagan L. Nalls
2011 ◽  
Vol 49 (4) ◽  
pp. 433-442 ◽  
Author(s):  
Meredith L. Hawthorn-Embree ◽  
Christopher H. Skinner ◽  
John Parkhurst ◽  
Elisha Conley

2021 ◽  
pp. 271-278
Author(s):  
Ravi Kumar J S ◽  
T. Narayana Reddy ◽  
Syed Mohammad Ghouse

In recent years there has been increased discussion of the subjective, emotional and sociological factors influencing student choice of university. However, there is a dearth of information exploring what constitutes these feelings. This exploratory paper uses the conceptual model of the servicescape to provide insight into the emotional factors driving student choice. In-depth interviews with prospective students revealed that first impressions really do count. Students are deterred by poor physical environments and excited by enthusiastic staff and students. Most significantly, the study revealed the necessity of a restorative servicescape to provide both a sense of escape and feeling of belonging. This paper contributes to broadening the application of the servicescape model and to a greater understanding of the impact of the environment on prospective students, and creates an opportunity to inform policy by providing university marketing decision makers with a better understanding of what constitutes the university environment and what makes it appealing to prospective students.


2017 ◽  
Vol 4 (2) ◽  
Author(s):  
Ashish Mehta ◽  
Gerald Young ◽  
Alyssa Wicker ◽  
Sarah Barber ◽  
Gaurav Suri

In the past two decades, researchers have conclusively demonstrated that various emotion regulation (ER) strategies give rise to differing consequences. Such findings have prompted an examination of the internal and external factors that contribute to emotion regulation choice. Previous empirical studies modeling ER choice have been limited to Western samples. Based on knowledge of the role of culture in other choice behavior, we sought to test whether culture was a driver of ER choice. For the present studies, we compared ER choices of participants from India, to ER choices of participants from the U.S.A. Research demonstrating a correlation between religiosity and effective use of cognitive reappraisal lead us to anticipate the more religious India showing higher rates of cognitive reappraisal. Based on the incorporation of acceptance themes in Indian philosophy, as well as higher rates of fatalistic outlooks in India, we also expected to see Indian participants more frequently using an acceptance ER strategy. We further expected that difference in choice strategies would be moderated by emotional intensity of the stimuli. To test these hypotheses, we presented high and low-intensity emotion-eliciting images to both samples and recorded ER choice selections. We discovered that as hypothesized, the Indian sample was significantly more likely to use cognitive reappraisal than the U.S. sample, specifically for high intensity images. Contrary to our hypothesis, the choice rate for acceptance was indistinguishable in the Indian and U.S. samples. This research indicates that culture bears considerably on which strategies people choose to employ when regulating emotion in response to negative stimuli.


1973 ◽  
Vol 4 (2) ◽  
pp. 115-118
Author(s):  
Robert P. Hostetler

The general aim of this investigation was to initiate a search for sequence variables that influence the choice-behavior of a learner when he is placed in a problem-solving situation.


2010 ◽  
Vol 104 (1) ◽  
pp. 313-321 ◽  
Author(s):  
I. T. Kurniawan ◽  
B. Seymour ◽  
D. Talmi ◽  
W. Yoshida ◽  
N. Chater ◽  
...  

The possibility that we will have to invest effort influences our future choice behavior. Indeed deciding whether an action is actually worth taking is a key element in the expression of human apathy or inertia. There is a well developed literature on brain activity related to the anticipation of effort, but how effort affects actual choice is less well understood. Furthermore, prior work is largely restricted to mental as opposed to physical effort or has confounded temporal with effortful costs. Here we investigated choice behavior and brain activity, using functional magnetic resonance imaging, in a study where healthy participants are required to make decisions between effortful gripping, where the factors of force (high and low) and reward (high and low) were varied, and a choice of merely holding a grip device for minimal monetary reward. Behaviorally, we show that force level influences the likelihood of choosing an effortful grip. We observed greater activity in the putamen when participants opt to grip an option with low effort compared with when they opt to grip an option with high effort. The results suggest that, over and above a nonspecific role in movement anticipation and salience, the putamen plays a crucial role in computations for choice that involves effort costs.


2018 ◽  
Vol 60 (3) ◽  
pp. 216-232 ◽  
Author(s):  
Robin Chark ◽  
Lawrence Hoc Nang Fong ◽  
Candy Mei Fung Tang

We examine how consumers’ desire to be different reduces their reliance on others’ suggestions and thus increases their tendency to diverge from the average opinion. While the extant literature focuses on the role of need for uniqueness in attitude formation and choice behavior, not much has been done to test the effect of uniqueness seeking on reactions to persuasive, word of mouth (WoM) messages. In four studies, we find converging evidence for a uniqueness effect. Specifically, the uniqueness motivation interacts with the valence of the average opinion such that when uniqueness motivation is low, consumers follow others’ advice and thus their attitudes depend primarily on the valence of the average opinion; meanwhile, the uniqueness seekers rely less on the valence and are more likely to form less favorable attitudes after reading positive reviews and to hold less unfavorable ones when the reviews are negative. These effects are found when trait need for uniqueness is measured as well as when situational need for uniqueness is manipulated. We further examine the process through which uniqueness motivation results in nonconformist attitudes. Uniqueness seekers perceive minority opinions as more diagnostic. Thus, these minority opinions are disproportionately represented in uniqueness seekers’ nonconformist views. These findings are important to the hospitality industry as consumers often rely on others’ experiences by reading online reviews to help make decisions concerning their own hospitality needs, which are highly experiential in nature.


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