Program Success Story: Helping Women Quit Smoking

2005 ◽  
Keyword(s):  
Success Story ◽  
Program Success ◽  
Quit Smoking

The Program Success Story: A Valuable Tool for Program Evaluation

2007 ◽  
Vol 8 (4) ◽  
pp. 323-331 ◽  
Author(s):  
Rene Lavinghouze ◽  
Ann Webb Price ◽  
Kisha-Ann Smith
Keyword(s):  
Program Evaluation ◽  
Success Story ◽  
Program Success

Quit and Win Contests: A Social Marketing Success Story

2007 ◽  
Vol 13 (1) ◽  
pp. 31-52 ◽  
Author(s):  
Anne M. Lavack ◽  
Lisa Watson ◽  
Julie Markwart
Keyword(s):  
Smoking Cessation ◽  
Social Marketing ◽  
Great Success ◽  
Structural Components ◽  
Success Story ◽  
Supportive Environment ◽  
Quit Smoking ◽  
The World ◽  
The Future ◽  
Social Marketing Campaigns

Quit and Win contests are social marketing campaigns that have met with great success in achieving smoking cessation. They have been organized in over 80 countries around the world, have had over 2 million smokers participate, and have helped an estimated 150,000 smokers quit. Quit and Win contests work by offering prize incentives and a supportive environment to smokers who wish to quit smoking. This article examines the structural components of Quit and Win programs that make them successful social marketing campaigns, along with the measures used to determine their success. Recommendations are provided for increasing the success of Quit and Win programs in the future. This review also provides useful lessons for the development of other types of social marketing campaigns.

Smokers’ (Dis)satisfaction, Persuasive Constraint, and Influence of Expert and Non-Expert Sources

2006 ◽  
Vol 65 (1) ◽  
pp. 7-14 ◽  
Author(s):  
Juan M. Falomir-Pichastor ◽  
Gabriel Mugny ◽  
Federica Invernizzi
Keyword(s):  
Intention To Quit ◽  
Motivation To Change ◽  
Internal Motivation ◽  
Quit Smoking ◽  
External Constraint ◽  
Source Study ◽  
Expert Sources

The present research tested the hypothesis that an internal motivation to change is elaborated as an external constraint and is less predictive of change when the source is expert than when it is non-expert. In two studies, smokers were categorized as either dissatisfied or moderately satisfied according to their degree of dissatisfaction with their image as smokers (i.e., internal motivation to change). They were then exposed to an antismoking argument attributed either to an expert or to a non-expert source. Compared to moderately satisfied smokers, dissatisfied smokers perceived the source as making less effort to convince them (Study 1, N = 43), and as being less disrespectful (Study 2, N = 81), but this pattern was significant only for the non-expert source. Study 2 also showed that experts had more influence on intention to quit smoking among moderately satisfied smokers, whereas non-experts had more influence among dissatisfied smokers.

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