Won't buy because product promises are threatening: Defensive reactions to self threat in consumption

2011 ◽  
Author(s):  
Fang Wan ◽  
Pingping Qiu
Keyword(s):  
2009 ◽  
Vol 29 (40) ◽  
pp. 12617-12624 ◽  
Author(s):  
A. M. Perkins ◽  
U. Ettinger ◽  
R. Davis ◽  
R. Foster ◽  
S. C. R. Williams ◽  
...  

2019 ◽  
Vol 10 ◽  
Author(s):  
Maria Fernanda Santos ◽  
Aline F. Bastos ◽  
Jose M. Oliveira ◽  
Ivan Figueira ◽  
Sonia Gleiser ◽  
...  

Sign in / Sign up

Export Citation Format

Share Document