Won't buy because product promises are threatening: Defensive reactions to self threat in consumption
Keyword(s):
2009 ◽
Vol 29
(40)
◽
pp. 12617-12624
◽
1991 ◽
Vol 111
(5)
◽
pp. 666-669
2014 ◽
Vol 6
(2)
◽
pp. 210-218
◽
Keyword(s):