Personal and Social Normative Influences on Residential Landscaping Choices

2010 ◽  
Author(s):  
Rapanwita Gupta
Author(s):  
Alicia A. Stachowski ◽  
John T. Kulas

Abstract. The current paper explores whether self and observer reports of personality are properly viewed through a contrasting lens (as opposed to a more consonant framework). Specifically, we challenge the assumption that self-reports are more susceptible to certain forms of response bias than are informant reports. We do so by examining whether selves and observers are similarly or differently drawn to socially desirable and/or normative influences in personality assessment. Targets rated their own personalities and recommended another person to also do so along shared sets of items diversely contaminated with socially desirable content. The recommended informant then invited a third individual to additionally make ratings of the original target. Profile correlations, analysis of variances (ANOVAs), and simple patterns of agreement/disagreement consistently converged on a strong normative effect paralleling item desirability, with all three rater types exhibiting a tendency to reject socially undesirable descriptors while also endorsing desirable indicators. These tendencies were, in fact, more prominent for informants than they were for self-raters. In their entirety, our results provide a note of caution regarding the strategy of using non-self informants as a comforting comparative benchmark within psychological measurement applications.


2010 ◽  
Author(s):  
Diala R. Hawi ◽  
Linda R. Tropp ◽  
David A. Butz ◽  
Mirona A. Gheorghiu ◽  
Alexandra M. Zetes

2000 ◽  
Vol 18 (4) ◽  
pp. 224-230 ◽  
Author(s):  
Jill Hardy ◽  
Bridget K. Behe ◽  
Susan S. Barton ◽  
Thomas J. Page ◽  
Robert E. Schutzki ◽  
...  

Abstract How much value do consumers place on a good landscape? Self-selected attendees to a Detroit, MI, flower show indicated that plant size was the most important factor in the perceived value of a landscape. Holding other factors equal, increasing from the smallest size plant generally available for installation to the largest size defined in our study increased perceived home value by 5.0%. Design sophistication was almost as important as size. Holding other factors equal, upgrading from a traditional foundation planting to a sophisticated design that incorporated multiple bed and curved bedlines increased perceived home value by 4.5%. The type of plant material used was the least important. The relative importance of plant material selection as a factor contributing value added to the home by the landscape was almost half that of plant size and over 40% less than design sophistication. The conjoint model produced from 158 survey responses predicted that from the least valued landscape to the most valued landscape the perceived value of the home increased 12.7%.


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