The impact of web site familiarity on user performance when critical navigation links change

2011 ◽  
Author(s):  
Philip Kortum ◽  
Lauren F. V. Scharff
Keyword(s):  
Web Site ◽  
User Performance ◽  
Site Familiarity ◽  
The Impact

The Impact of Organizational Structure and Labels on Web Usability for Older Adults

2002 ◽  
Vol 46 (2) ◽  
pp. 201-205
Author(s):  
Julian Sanchez ◽  
Sara J. Czaja
Keyword(s):  
Older Adults ◽  
Organizational Structure ◽  
Web Site ◽  
Web Design ◽  
Design Guidelines ◽  
Information Organization ◽  
User Performance ◽  
Key Aspects ◽  
Study Participants ◽  
The Impact

One of the key aspects of the success of an e-commerce web site is the consistency between the design of the site and the expectations and knowledge of the user population. The objective of this study was to examine the impact of information organization and label quality on user performance and satisfaction. The study employed a two (information organization: goal-centered organization versus a product-centered organization) by three (label quality: high, medium, low) factorial design. Study participants included 60 persons aged 60+ years. Participants were required to find six products while shopping in a simulated health store web site. Results revealed that higher quality labels and goal-centered organization resulted in higher levels of performance and satisfaction. Data of this type can be used to help develop web design guidelines for older adults.

An experimental study of Web switching behavior

2003 ◽  
Vol 22 (2) ◽  
pp. 87-93
Author(s):  
James Otto ◽  
Mohammad Najdawi ◽  
William Wagner
Keyword(s):  
Experimental Study ◽  
Electronic Commerce ◽  
Web Site ◽  
Waiting Times ◽  
Switching Behavior ◽  
The Internet ◽  
Wait Times ◽  
Web Page ◽  
Extensive Growth ◽  
The Impact

With the extensive growth of the Internet and electronic commerce, the issue of how users behave when confronted with long download times is important. This paper investigates Web switching behavior. The paper describes experiments where users were subjected to artificially delayed Web page download times to study the impact of Web site wait times on switching behavior. Two hypotheses were tested. First, that longer wait times will result in increased switching behavior. The implication being that users become frustrated with long waiting times and choose to go elsewhere. Second, that users who switch will benefit, in terms of decreased download times, from their decision to switch.

scholarly journals Evaluation of the impact of promotional campaign through a social networks on the key performance indicators of website for online of group-buying in Brazil

2016 ◽  
pp. 244
Author(s):  
I. А. Rodello ◽  
V. Dândolo ◽  
M. M. Grande
Keyword(s):  
Social Networks ◽  
Correlation Coefficient ◽  
Performance Indicators ◽  
Web Site ◽  
Pearson Correlation ◽  
Key Performance Indicators ◽  
Main Task ◽  
Group Buying ◽  
Promotional Campaign ◽  
The Impact

Relevance of the study: Based on data collection and analysis, present research made it possible to identify how the activities devised by a group-buying website on Facebook may exert influence on the KPIs for success.Purpose: The main task of present research is to answer the following question: can a digital social network be considered an effective tool for the improvement of key performance indicators (KPI) of a group-buying website?Findings: The research was conducted by considering data collected via mechanical observation using the computational tools Facebook Dashboard and Google Analytics. Data were analyzed using the means of comparison and a Pearson correlation coefficient, which demonstrated positive results of the campaign. When compared, the key performance indicators of the web site relating to Facebook displayed a larger dynamics than the general performance indicators of this web site. By the correlation coefficient, it was found that a higher power range of the Facebook Enterprise´s fan page could result in the increased traffic page hits of the examined web site, and an increase, mainly, in the number of new visitors.Originality / value: This paper analyzes some key performance indicators of a promotional campaign on Facebook for an online group-buying website in the city of Ribeirão Preto, São Paulo State, Brazil.Practical implications: Based on the collected data and performed analysis, it was found that the promotional activities on Facebook can increase the flow of new visitors and attract potential buyers to a group-buying website.Future research: It is recommended to perform further research for other social networks and in other countries.

scholarly journals To Trust Or Not To Trust: The Impact Of WebTrust On The Perceived Trustworthiness Of A Web Site

2001 ◽  
Vol 5 (3) ◽  
pp. 35-50 ◽  
Author(s):  
Kris Portz ◽  
Joel M. Strong ◽  
Larry Sundby
Keyword(s):  
Electronic Commerce ◽  
Web Sites ◽  
Private Information ◽  
Web Site ◽  
Positive Impact ◽  
Computer Experiment ◽  
The Internet ◽  
Certified Public Accountants ◽  
Assurance Services ◽  
The Impact

Despite the explosive growth of electronic commerce, many individuals are still reluc-tant to conduct business transactions on the Internet. Individuals may mistrust sending private information over the Internet or they may have concerns about the existence, performance, standing, and integrity of online businesses. In direct response to these concerns, the American Institute of Certified Public Accountants (AICPA) has developed an electronic commerce assurance service called WebTrust which is intended to improve the consumer's confidence in the process and the quality of information disclosed on vendor web sites. The purpose of this study is to shed light on the effectiveness of WebTrust by examining the influence of WebTrust on consumers' perceptions of a web site's trustworthiness. The question is investigated through a computer experiment. The results of this study are very encouraging for electronic commerce assurance services in general, and the WebTrust service in particular. Evidence is found that the presence of WebTrust on a web site has a positive impact on the perceived trustworthiness of the website. The results also show that knowledge of WebTrust plays a significant moderating role in the relationship between perceived trustworthiness and the presence of WebTrust. When subjects have prior knowledge of WebTrust they perceive a web site with WebTrust to be more trustworthy than a web site without whereas, the presence of WebTrust has no impact when subjects are uneducated about the WebTrust assurances. Also, when WebTrust is present, subjects with knowledge of WebTrust are more confident in the web site than those without knowledge of WebTrust. When WebTrust is not present, knowledge subjects are more unsure of a web site without WebTrust than those without knowledge.

Personalization Systems and Their Deployment as Web Site Interface Design

2011 ◽  
pp. 147-155
Author(s):  
Nanda Kumar
Keyword(s):  
Human Computer Interaction ◽  
Web Sites ◽  
Interface Design ◽  
Web Site ◽  
Practical Relevance ◽  
Direct Impact ◽  
Design Decisions ◽  
Communication Capability ◽  
The Impact ◽  
The Web

This chapter reviews the different types of personalization systems commonly employed by Web sites and argues that their deployment as Web site interface design decisions may have as big an impact as the personalization systems themselves. To accomplish this, this chapter makes a case for treating Human-Computer Interaction (HCI) issues seriously. It also argues that Web site interface design decisions made by organizations, such as the type and level of personalization employed by a Web site, have a direct impact on the communication capability of that Web site. This chapter also explores the impact of the deployment of personalization systems on users’ loyalty towards the Web site, thus underscoring the practical relevance of these design decisions.

Analysing a Rural Community's Reception of ICT in Ghana

2008 ◽  
pp. 1029-1035
Author(s):  
John Pryor
Keyword(s):  
Digital Media ◽  
Information And Communication Technologies ◽  
Rural Community ◽  
Web Site ◽  
Communication Technologies ◽  
Cultural Exchange ◽  
Participatory Methods ◽  
Development Education ◽  
Information And Communication ◽  
The Impact

The Fiankoma Project was a development awareness (DA) initiative run by the Video Educational Trust aiming to link the small rural community of Fiankoma (Ghana) with people and institutions in Brighton UK through Information and Communication Technologies (ICT). People in both settings produced accounts of their lives using digital media that were turned into a Web site for cultural exchange and development education. A parallel research project Understandings of education in an African village: The impact of information and communication technologies1 studied the effects of the intervention on the Ghanaian community, seeking to gain the perspective of rural Africans on ICT and development and particularly education. Ethnographic and participatory methods enabled the research to achieve an unusual perspective on these issues (Thomas & Ahmed, 2004; Chambers, 2003).

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