The influence of aesthetic and usability web design elements on viewing patterns and user response: An eye-tracking study

2010 ◽  
Author(s):  
Davin Pavlas ◽  
Heather Lum ◽  
Eduardo Salas
Keyword(s):  
Eye Tracking ◽  
Web Design ◽  
Design Elements

A Census of State Portal and Agency Homepage Design in the United States

2012 ◽  
Vol 8 (2) ◽  
pp. 32-56 ◽  
Author(s):  
Scott L. Jones
Keyword(s):  
United States ◽  
State Government ◽  
Web Design ◽  
The United States ◽  
State Agency ◽  
Design Decisions ◽  
Screen Length ◽  
Design Elements ◽  
Government Portal ◽  
Web Designers

This study reports on the results of a census of design trends of 300 state government portal and agency homepages within the United States. The results can be used by government web designers to aid web design decisions and improve usability, researchers wishing to compare the findings with other populations, and future researchers who wish to study changes in homepage design over time. The study has found a limited number of design elements were common in state portal and state agency homepages. In addition, it found that state portal and agency homepage design is lacking in terms of design principles (such as screen length), navigation principles (such as in use of search boxes, site indexes, and site maps), providing of communication options, and inclusion of multimedia and Web 2.0 technologies.

scholarly journals Still Searching or Have You Found It Already? – Usability and Web Design of an Educational Website

2018 ◽  
Vol 9 (1) ◽  
pp. 19-30 ◽  
Author(s):  
Julia Lamberz ◽  
Thorsten Litfin ◽  
Özlem Teckert ◽  
Gunther Meeh-Bunse
Keyword(s):  
Eye Tracking ◽  
Web Design ◽  
Test Group ◽  
Educational Institute ◽  
Search Patterns ◽  
Search Field ◽  
Task Oriented ◽  
Web Designers ◽  
Tracking Technology ◽  
Selection Of

Abstract Background: Apart from a straight-forward and intuitive operability an appealing design determines the success of a website equally well. For this reason, the selection of images and navigation bars plays a determining role. The eye tracking method proved to be appropriate in order to verify the usability of websites. Objectives: The aim of the study was to improve the usability of the website of an educational institute for trainees as target group. Methods/Approach: For this purpose, the use of an eye-tracking technology was combined with a survey. The eye-tracking study was implemented task-oriented. Test persons were asked to search for particular courses within this institute. Results: This approach in combination with a subsequent questionnaire resulted in tangible indications of search patterns of the test group. Furthermore, their perception and their appraisal of the usability as well as the web design was analysed. Even though most tasks were accomplished effectively and efficiently with a positive user feedback, a potential for improvement was detected, in particular with regard to the images and the location of the search field. Conclusions: The selected choice of methods enables researchers and web designers to derive recommendations for the orientation, structure, optimisation and comprehensibility of a website.

scholarly journals A Process for Evaluating the Gender and Professionalism of Web Design Elements

2016 ◽  
Vol 60 (1) ◽  
pp. 750-754 ◽  
Author(s):  
Jacklin Stonewall ◽  
Michael C. Dorneich
Keyword(s):  
Negative Correlation ◽  
Color Image ◽  
Web Design ◽  
Design Guidelines ◽  
Design Element ◽  
Design Elements ◽  
Positive Correlation ◽  
Image Shape ◽  
Study Participants ◽  
Font Color

This work lays the foundation for creating gender neutral web design guidelines by determining the following: the gendering of web design element examples (including whether some examples are distinctly masculine or feminine), the perceived professionalism of design elements, and whether there is an interaction between gender and professionalism. Designing for a particular gender is common in both product and web design, but in many situations is exclusionary. In the study, participants rated a series of graphical element examples in six categories: Font, Color, Image, Shape, Texture and Mixed Elements. Participants rated each element on their femininity, masculinity and professionalism. Some element examples were found to be strongly feminine or masculine, while others were neutral. In three of the six elements (Color, Shape, Mixed Elements), there was a positive correlation between professionalism and masculinity. Similarly, in the same three elements, there was a negative correlation between professionalism and femininity. This information will aid designers in making principled decisions on how they wish the gender of their website to be perceived.

scholarly journals Design Factors Affect User Experience for Different Cultural Populations

2016 ◽  
Vol 2 (2) ◽  
pp. 307 ◽  
Author(s):  
Sauman Chu
Keyword(s):  
User Experience ◽  
Interface Design ◽  
Web Design ◽  
Past Research ◽  
Video Production ◽  
Cultural Backgrounds ◽  
Design Elements ◽  
Interactive Interface ◽  
The Us ◽  
Printed Materials

<p>With increasing changes in our demographic populations and new immigrants settling in the US, there is an increasing need for visual communications that address the diversity of our populations. This paper draws from the results of the researcher’s several past research and teaching projects that worked with different cultural populations. These projects examined the theme of multicultural design with a particular focus on user experience for audiences from different cultural backgrounds. The nature of the projects included printed materials, web design, video production, and interactive design. The researcher examined users’ preferences for precise language presentation, options of visual layout, cultural related design elements such as images, colors, fonts, and interactive interface design. The goal of this paper is to increase design educators and students’ awareness in designing projects for culturally diverse audiences.<strong> </strong></p>

Generation Y, web design, and eye tracking

2010 ◽  
Vol 68 (5) ◽  
pp. 307-323 ◽  
Author(s):  
Soussan Djamasbi ◽  
Marisa Siegel ◽  
Tom Tullis
Keyword(s):  
Eye Tracking ◽  
Generation Y ◽  
Web Design

scholarly journals A Comparative Eye Tracking Study of Usability—Towards Sustainable Web Design

2021 ◽  
Vol 13 (18) ◽  
pp. 10415
Author(s):  
Mihai Țichindelean ◽  
Monica Teodora Țichindelean ◽  
Iuliana Cetină ◽  
Gheorghe Orzan
Keyword(s):  
Eye Tracking ◽  
Web Design ◽  
Numerical Data ◽  
Past Experience ◽  
Horizontal Direction ◽  
Eye Tracker ◽  
Communication Environments ◽  
Task Content

Websites are one of the most frequently used communication environments, and creating sustainable web designs should be an objective for all companies. Ensuring high usability is proving to be one of the main contributors to sustainable web design, reducing usage time, eliminating frustration and increasing satisfaction and retention. The present paper studies the usability of different website landing pages, seeking to identify the elements, structures and designs that increase usability. The study analyzed the behavior of 22 participants during their interaction with five different landing pages while they performed three tasks on the webpage and freely viewed each page for one minute. The stimuli were represented by five different banking websites, each of them presenting the task content in a different mode (text, image, symbol, graph, etc.).; the data obtained from the eye tracker (fixations location, order and duration, saccades, revisits of the same element, etc.), together with the data from the applied survey lead to interesting conclusions: the top, center and right sides of the webpage attract the most attention; the use of pictures depicting persons increase visibility; the scanpaths follow a vertical and horizontal direction; numerical data should be presented through graphs or tables. Even if a user's past experience influences their experience on a website, we show that the design of the webpage itself has a greater influence on webpage usability.

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