Stereotypes are widely held generalized beliefs about the behaviors and attributes possessed by individuals from certain social groups (e.g., race/ethnicity, sex, age, socioeconomic status, sexual orientation). They are often unchanging even in the face of contradicting information; however, they are fluid in the sense that stereotypic beliefs do not always come to mind or are expressed unless a situation activates the stereotype. Stereotypes generally serve as an underlying justification for prejudice, which is the accompanying feeling (typically negative) toward individuals from a certain social group (e.g., the elderly, Asians, transgender individuals). Many contemporary social issues are rooted in stereotypes and prejudice; thus research in this area has primarily focused on the antecedents and consequences of stereotype and prejudice as well as the ways to minimize the reliance on stereotypes when making social judgments.
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