Introduction: The Social Network Research Paradigm

1995 ◽  
Author(s):  
Richard H. Needle ◽  
Susan L. Coyle ◽  
Sander G. Genser ◽  
Robert T. Trotter
Keyword(s):  
Social Network ◽  
Research Paradigm ◽  
Network Research ◽  
The Social

scholarly journals LIETUVOS STUDENTŲ SOCIALINIAI RYŠIAI: DIAGNOSTINIS TYRIMAS NAUDOJANT SOCIALINIO TINKLO MATRICĄ

Psichologija ◽  
2004 ◽  
Vol 30 ◽  
pp. 32-46
Author(s):  
Dalia Antinienė ◽  
Viktorija Baršauskienė ◽  
Gediminas Merkys
Keyword(s):  
Social Network ◽  
Empirical Research ◽  
Financial Support ◽  
Value Theory ◽  
Personal Network ◽  
Network Research ◽  
The Social ◽  
The Matrix ◽  
Diagnostic Research ◽  
Definition Of

Straipsnyje pateikti Lietuvos studentų socialinio tinklo empirinio tyrimo duomenys. Tyrimo priemonė yra socialinio tinklo matrica (7X5). Tai 7 socialinio tinklo subjektai: tėvai, broliai, sutuoktiniai, draugai, giminaičiai, kaimynai, bendramoksliai ir 5 socialinio tinklo funkcijos: finansinė pagalba, pastogės suteikimas, emocinė ir kt. pagalba. Remiantis MDS modeliu ir kitais rodikliais pateikti kai kurie tinklo matricos konstrukcinio validumo argumentai. Konstatuotas asimetriškai ryškus finansinės pagalbos funkcijos vyravimas. Empiriškai nustatyta tinklo struktūra traktuojama kaip kultūriškai specifiška ir ją bandoma interpretuoti modernizacijos sąvokos ir materialių bei postmaterialių vertybių teorijos kontekste. Formuluojamos konkrečios hipotezės, reikalaujančios detalesnių tarpkultųrinių tyrimų.  SOCIAL TIES OF LITHUANIAN STUDENTS: A DIAGNOSTIC RESEARCH, USING “THE MATRIX OF A SOCIAL NETWORK”Dalia Antinienė, Viktorija Baršauskienė, Gediminas Merkys SummaryThe given article analyses the definition of a social network and its treatment, discusses the tradition of empirical research, schools, as well as several contemporary studies. It also reveals the functional (applied) significance of social network research and conceptions.At present the social network has been analysed on different levels: individual, group, community, etc. However, the preferred methods are the ones that mark the individual’s establishment in the social structure, as well as the formation of this structure from separate micro-ties. Consequently, the research prioritizes egocantered (personal) network that is oriented towards a separate individual, or an ‘individual – individual’ relationship.Different scientists, especially in the West, carry out numerous social network research exploiting various methodologies. According to the authors of this article, diagnostic social network research is considered to be most advanced. Subsequently, one of research objectives was to initiate the modelling of a more reliable, valid, and economical instrument that would allow an overall evaluation of a definite person or group social network.The article presents the data of the Lithuanian students’ social network empirical research. The research instrument is the social network matrix that is comprised of 35 items. The answer table was filled in by 305 young adults at different Lithuanian universities, colleges, and higher educational institutions. The matrix involves 7 social network subjects, namely, parents, siblings, spouses, friends, relatives, neighbours, schoolmates, and 5 social network functions, such as financial support, accommodation, emotional (or similar) support. Two structures of the social network were revealed in this research. These are the close medium, involving parents, spouses, siblings, and friends, and the distant medium, involving schoolmates, neighbours, and relatives. Based on the Multi-Dimensional Scaling model, as well as on the other indices, the article presents several arguments for the matrix constructional validity. The asymmetrically marked domineering of the financial support function is evident. It might be explained in the terms of specificity of the student population, or the social and economic conditions in Lithuania. Empirically defined network structure is treated as culturally specific, and is tried to be interpreted in the context of materialistic and post-materialistic value theory and modernization concept. There emerged particular hypotheses that require more detailed cross-cultural studies.After the norming base has been supplied, the method of the social network matrix could be treated as an independent diagnostic instrument in the future. For this reason the authors of this article are ready to provide all interested researchers with the informatikon necessary for norming and correct intercultural comparison.

The social network

2013 ◽  
Vol 44 (2) ◽  
pp. 22
Author(s):  
ALAN ROCKOFF
Keyword(s):  
Social Network ◽  
The Social

The Multilevel p2 Model

Methodology ◽  
2006 ◽  
Vol 2 (1) ◽  
pp. 42-47 ◽  
Author(s):  
Bonne J. H. Zijlstra ◽  
Marijtje A. J. van Duijn ◽  
Tom A. B. Snijders
Keyword(s):  
Social Network ◽  
Network Data ◽  
Mcmc Algorithm ◽  
Independent Observation ◽  
Single Observation ◽  
Multiple Networks ◽  
Social Network Data ◽  
Multiple Observations ◽  
Practical Support ◽  
The Social

The p 2 model is a random effects model with covariates for the analysis of binary directed social network data coming from a single observation of a social network. Here, a multilevel variant of the p 2 model is proposed for the case of multiple observations of social networks, for example, in a sample of schools. The multilevel p 2 model defines an identical p 2 model for each independent observation of the social network, where parameters are allowed to vary across the multiple networks. The multilevel p 2 model is estimated with a Bayesian Markov Chain Monte Carlo (MCMC) algorithm that was implemented in free software for the statistical analysis of complete social network data, called StOCNET. The new model is illustrated with a study on the received practical support by Dutch high school pupils of different ethnic backgrounds.

ПРАГМАТИЧНИЙ ПОТЕНЦІАЛ НАТИВНОЇ РЕКЛАМИ: ФОРМИ, ТРЕНДИ (НА ПРИКЛАДІ НАТИВНОГО КОНТЕНТУ В СОЦІАЛЬНІЙ МЕРЕЖІ FACEBOOK ЩОДО БРЕНДА ФАКУЛЬТЕТУ ЖУРНАЛІСТИКИ ЗНУ)

2020 ◽  
pp. 113
Author(s):  
V. Kovpak ◽  
N. Trotsenko
Keyword(s):  
Social Network ◽  
Professional Training ◽  
Educational Process ◽  
Communication Strategy ◽  
Student Centered ◽  
Teacher Student ◽  
The Social ◽  
National University ◽  
High Level ◽  
The Impact

<div><p><em>The article analyzes the peculiarities of the format of native advertising in the media space, its pragmatic potential (in particular, on the example of native content in the social network Facebook by the brand of the journalism department of ZNU), highlights the types and trends of native advertising. The following research methods were used to achieve the purpose of intelligence: descriptive (content content, including various examples), comparative (content presentation options) and typological (types, trends of native advertising, in particular, cross-media as an opportunity to submit content in different formats (video, audio, photos, text, infographics, etc.)), content analysis method using Internet services (using Popsters service). And the native code for analytics was the page of the journalism department of Zaporizhzhya National University on the social network Facebook. After all, the brand of the journalism department of Zaporozhye National University in 2019 celebrates its 15th anniversary. The brand vector is its value component and professional training with balanced distribution of theoretical and practical blocks (seven practices), student-centered (democratic interaction and high-level teacher-student dialogue) and integration into Ukrainian and world educational process (participation in grant programs).</em></p></div><p><em>And advertising on social networks is also a kind of native content, which does not appear in special blocks, and is organically inscribed on one page or another and unobtrusively offers, just remembering the product as if «to the word». Popsters service functionality, which evaluates an account (or linked accounts of one person) for 35 parameters, but the main three areas: reach or influence, or how many users evaluate, comment on the recording; true reach – the number of people affected; network score – an assessment of the audience’s response to the impact, or how far the network information diverges (how many share information on this page).</em></p><p><strong><em>Key words:</em></strong><em> nativeness, native advertising, branded content, special project, communication strategy.</em></p>

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

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