Traffic tech: The public's attitude and behaviors towards drinking and driving: Highlights from the 1991, 1993 and 1995 national surveys

1996 ◽  
Author(s):  
Nalin Singh Negi ◽  
Karen Schmidt ◽  
Irina Morozova ◽  
Tigist Addis ◽  
Solomon Kidane ◽  
...  

Background: In Addis Ababa, Ethiopia, road traffic crashes represent a major public health challenge. Driving under the influence of alcohol (drink driving) is a risk factor for road traffic crashes. Mass media campaigns can reduce the prevalence of drink driving. Few studies to date have evaluated the influence of anti-drink-driving campaigns on changes in knowledge, attitudes, and behaviors in low-income countries such as Ethiopia.Objective: This study aims to examine the impact of an anti-drink-driving campaign on knowledge, attitudes, and behaviors around drinking and driving in Addis Ababa, Ethiopia.Methods: The “Never Drink and Drive” campaign ran on media outlets in Addis Ababa and consisted of evidence-informed messages on the consequences of drink driving. Data for this study comes from two representative household surveys conducted among a sample of adult drivers aged 18–55 years in Addis Ababa pre-campaign (n = 721) and post-campaign (n = 721). Multivariate logistic regression is used to estimate the effects of the campaign on knowledge, attitudes, and behavior related to drink driving.Results: After the campaign, participants were significantly more likely to have improved knowledge and attitudes about drink driving: post-campaign participants were significantly more likely to report feeling unsafe about drink driving (OR = 1.51, p < 0.05). Social norms showed a positive shift: post-campaign participants were over six and a half times more likely to report that someone talked to them about drink driving (OR = 6.52, p < 0.05). After the campaign, participants demonstrated improved knowledge and attitudes around drink driving laws and enforcement, including that they were significantly more likely to agree that they would be caught by police for drink driving (OR = 12.66, p < 0.1). Behavior also improved—post-campaign participants reported significantly lower rates of driving soon after drinking alcohol, compared with pre-campaign participants (31 vs. 42%).Conclusion: The anti-drink-driving campaign achieved gains in knowledge, improved attitudes, and reduced drinking and driving, which could help to curb road traffic crashes in Addis Ababa. This study offers some of the first evidence that an anti-drink-driving campaign, combined with enhanced enforcement of road safety laws, can be effective in changing knowledge, attitudes, and behaviors around drink driving in low-income countries.


1981 ◽  
Vol 11 (2) ◽  
pp. 167-178 ◽  
Author(s):  
Michael R. Nusbaumer ◽  
Marty E. Zusman

Research, education and prevention efforts dealing with adolescent alcohol use and traffic safety have been focused almost exclusively upon the phenomenon of drinking and driving. Such focus has unfortunately led to a general disregard of other equally important behaviors related to alcohol and automobile use. Of particular concern in this paper is the existence of a group of adolescents who ride with a drinking driver but do not drink and drive themselves. In an attempt to socially locate and better understand this segment of the population, we compare this group to those who both drink and drive and ride with a drinking driver, and those who do neither. Specific attention is given to selected socio-demographic characteristics and alcohol related attitudes and behaviors as group discriminating factors. In addition, the findings suggest that the practice of riding with a drinking driver may be causally linked to the eventual practice of drinking and driving.


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